Social media and SEO are more important than ever for small business survival
The outbreak of the Covid 19 virus has caused turmoil in the global economy. This turmoil has led to massive business losses for both the big and the small.
Savvy companies survive, and some thrive even in these difficult times, by mastering marketing strategies and adapting their communication strategies to the needs of their customers and potential customers.
The presence of social media and proper search engine optimization outside of your website has never been more important for the survival of your company than it is today in this new business environment.
Social media marketing
Social media is an essential part of your marketing strategy. Social platforms help you get in touch with your customers, increase the awareness of your brand and increase your leads and sales. With more than three billion people around the world using social media every month, this is not a temporary trend and its importance is growing. Social media marketing can be as simple as a regular posting strategy, to more complex strategies such as influencer notices, paid placements or even pay-per-click advertising (PPC). The first step in a social media marketing strategy is a careful analysis of where your products or services fit and where your audience is among the viable social media websites. For example, if you offer a business service, you can take a close look at a LinkedIn strategy. If you offer a consumer product, Facebook or Pinterest may be a better choice.
SEO is not just about increasing traffic to your website
The purpose of SEO has become multifunctional more than ever. Any reputable SEO agency will tell you that SEO is much more than just driving traffic to your website.
The truth is that SEO is not just about increasing the amount, but most of all the quality of your daily traffic. Proper use of SEO can help you meet with visitors who prove to be a source of high quality leads. The key when it comes to SEO is relevance.
“A comprehensive SEO strategy is extremely important given the volatility in the market. With so many consumers now going online to find products and services, it is essential for a business to survive that they have a strong online presence, ”said Christopher Amos of No Boundaries Marketing, a digital marketing and SEO agency.
The profits you get from SEO will be useful in the long run
Did you know that most of the pages that came first in Google searches were almost all over one year old? This is due to the evergreen quality of SEO and content marketing.
Creating content at the expert level and building real partnerships with news sites and partners in your industry can make a huge contribution to ensuring that your content is displayed and rated in the search engines. The bottom line, if done correctly, SEO has a long shelf life and a big impact on your brand perception.
SEO is the most effective way to market on a budget
Perhaps the most important reason to step up your SEO efforts is the fact that it is both inexpensive and practical year after year. A focused SEO campaign costs you a few cents on the dollar compared to other marketing and advertising methods and can deliver more predictable results.
It is true that mastering the art and process of search engine optimization requires a substantial investment of your time and energy, but it is an investment that pays dividends.
The Covid 19 ban has made Internet searches even more local
A key point is that the current Covid 19 crisis has made local internet research more common than before. This is because the suspension has made long journeys impractical. This also has to do with the fact that the mail service was slowed down to crawling in many areas.
As a result, local people are looking for the goods and services they need. If you are a local small business, you can benefit from this timely relocation. You can localize your SEO to attract more visitors to your website from people near you. This could lead to a significant increase in your total sales.
Now is the time to increase your SEO presence
There is no time like today to invest more in your SEO efforts. Using localized SEO in your website, blog, and social media content will pay off significantly. This is the time when you need to focus on meeting customers where they are online to offset the Covid-19 interference.