Most spam reports submitted through Google search results do not result in manual actions. Google uses the reports to improve spam detection features.
In a blog post by Gary Illyes from Google, it was found that only a small part of the manual actions output was due to spam reports.
“Thanks to our users, we get hundreds of spam reports every day. While many of the spam reports lead to manual actions, they are a small part of the manual actions we issue. Most manual actions come from the work of our internal teams to identify spam and improve search results. "
Spam reports do not directly punish websites, but they are essential to prevent spam from appearing in search results.
As Illyes explains, using spam reports to fix a problem with Google’s spam detection systems is more effective than issuing manual actions.
“Spam reports play an important role: They help us understand where there may be no coverage in our automated spam detection systems. In most cases, it is much more effective for us to fix an underlying problem with our automated detection systems than to take manual action on a single URL or website. "
Google's spam detection systems work well but are not perfect. If this were the case, Google's search results would be 100% spam free. This is certainly not the case.
Although Google is getting closer and closer to this goal, search results, as the company recently reported, are 99% spam free.
Google filters out an average of 25 billion spam pages every day. This is proof of how effective spam reports can be.
Just as Google is constantly improving its search algorithm, this also applies to its spam detection systems.
"The reality is that while our spam detection systems work well, there is still room for improvement. Spam reporting is an important resource to help us do this." Spam reports in aggregate form help us analyze trends and patterns in spam content to improve our algorithms. "
Google admits that algorithmic solutions are convincing overall for spam detection. It is better to rank high-quality content higher than to sort out spam.
"Overall, one of the best ways to keep spam from searching is by relying on high quality content created by the web community and our ability to rank it."
Google updates its webmaster guidelines
Google makes this distinction between spam reports and manual actions particularly clear by updating its webmaster guidelines.
Google’s webmaster guidelines now include a paragraph that explicitly states what spam reports are used for.
"If you believe another website is abusing Google's quality guidelines, please let us know by submitting a spam report. Google prefers to develop scalable and automated solutions to problems, and will use the report to further improve our spam- Use detection systems. "
This should remove any misunderstandings about using spam reports.
If you submit a spam report for a website in the hope that Google will take a manual action, it is unlikely to happen. However, your report can help prevent websites like this from showing up in the future.
Source: Google Webmaster Central Blog