Tex Sands harnesses the power of social media marketing to go viral
In this day and age, there are many avenues for those who want to get noticed. With hundreds of millions of people using social media every day, this is a great way to get noticed, promote a channel or business, and grow your online footprint. The Sands family rented by Tex Sands is a great example of the power of social media.
The Sands Family is from Houston, TX. Tex Sands has a YouTube channel that he runs with his wife Kyndall. The name of the canal is appropriately the Sands family. Although this social media channel hasn't been around for long, it has already amassed more than 400,000 subscribers. How did the Sands family generate such a large fan base in such a short period of time?
In short, Tex Sands is a master at social media marketing. There are a few methods he has used in such a short amount of time to reach such a large following. First, the channel plays in front of its target audience. Tex Sands knows what its audience wants to see. For example, in all of his videos he makes sure that the lavish lifestyle he leads is paramount. Anyone who watches his videos knows that they can expect exotic cars in almost all of the clips. Then Tex Sands speaks directly to their audience in the video and makes sure they click the button to subscribe to their videos. They will then receive notifications of new videos that may have been published.
Second, Tex Sands has used its social media marketing aptly to ensure that its channels play against each other. In addition to the family's YouTube channel, Tex Sands also has an Instagram profile. In the world of social media marketing, it's important to get traffic from one channel to another. There might be people who follow one channel but not the other. Tex Sands ensures that links to the other platform are placed in each profile. This ensures that people flow back and forth.
After all, Tex Sands tries to involve the whole family. Some videos play well for a certain audience, while others may work better for other people. With Kyndall also playing a major role on the family's social media channels, there is a diverse crowd that morphs into these videos. Following these tenants, Tex has made Sands and the Sands Family famous in the social media world in a very short time.
The power of social media is very real and Tex Sands is an example of that. It will be interesting to see what happens next.