- Google SEO resources
- SEO industry publications
- Tool Company SEO Blogs
- Agency SEO Blogs
- Other SEO blogs
- Forums & groups
- Stay tuned and find out about these SEO resources
If you want to learn more about search engine optimization (SEO), you must read.
A lot of.
You still have a lot to learn.
In fact, the best and most successful SEO professionals are the ones who keep up with the latest developments.
You need to be a student of the game, constantly studying and educating yourself.
That's why we've put together this list of places to learn SEO.
We want to make sure that you always have the best, latest advice at hand.
SEO is more important today than ever – and also more complicated than ever.
Some of these blogs are for beginners. Many aren't, but don't let that put you off. That just means more opportunities to learn something fine, doesn't it?
Knowledge is power. So hit the books – I mean blogs. Read on and keep learning. You will get there.
Google SEO resources
Where is the best place to get the latest information? The source.
For SEO, this means Google.
Dig in here:
1. Google Webmaster Central Blog
Get news straight from Google on the Webmaster Central Blog.
Google will share updates on crawling, indexing, and ranking on this blog. It gives you insight into things like:
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- New functions for search.
- Tips and tricks for using the search console.
- Updates to algorithms.
2. Guidelines for evaluating the quality of Google search
Have you ever felt confused about why your page is ranking where it is after trying literally everything?
Review Google's Search Quality Rating Guidelines.
This is exactly the document that Google uses to train its reviewers. The entire inner workings of Google are exposed here.
While these guidelines don't reveal any algorithmic or ranking secrets, they do tell you what kinds of things Google looks for on quality websites.
3. Google Search Engine Optimization (SEO) Start Guide
Google really wants you to understand SEO because they really want you to succeed so that they can serve the best possible content to the users who are using their search.
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This is why they created the Starter Guide to Search Engine Optimization.
It's really like mastering SEO right out of the horse's mouth.
4. Google's Webmaster Guidelines
I've said it here before: In order to mastering mastering, you have to understand more than just link building and keywords. Google agrees – they even put together the Webmaster's Guide to help you out. These guidelines include:
- General best practices for how your website will appear when searched
- Quality guidelines that may affect your position in the SERPs
- This is how you can help Google find and understand your pages
5. Google Webmasters' YouTube channel
Are you more of a visual learner?
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Google has its own YouTube channel and is full of jewels of wisdom.
Try them out next time you have a few minutes to spare. Or just toss a video in the background and listen to it.
You get everything from SEO basics to much more advanced topics.
SEO industry publications
Nowadays it is easy for anyone and everyone to create a blog that marks them out as SEO experts.
That doesn't mean they give good advice.
We encourage you to read the publications of leading industry experts for the best, most reliable information.
6. Search engine journal
The Search Engine Journal – the team that created this SEO 101 guide that you are reading right now – has industry news, analysis, and guides for SEO and digital marketing professionals.
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The best? We've been around since 2003, which means you get the perspective and insights from the professionals who have seen Google grow from the start.
In addition to our news, tutorials and guides, you can expand your knowledge and skills in our eSummit virtual conferences and webinars.
7. Search engine country
Search Engine Land is another incorrigible voice in the SEO industry. Founded in 2007 by Danny Sullivan (one of the most influential people in search history and who now works for Google), Search Engine Land provides the breaking news and coverage of all aspects of the search industry on a daily basis.
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In addition to having an experienced news team, SEL has a host of industry experts who share tips, tactics, and strategies so you can really improve your SEO game.
8. Search Engine Roundtable
Barry Schwartz created the Search Engine Roundtable in 2004 as his personal notebook on the SEO industry.
This page is all Barry, all day, as he provides quick daily updates and opinions on the latest industry news, events, as well as forum and social media discussions.
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If you've ever looked into SEO, you'll know that there are many tools out there.
Many of these tool companies post some great content on their blogs.
However, one thing is always important: most tool makers want you to buy a subscription to their tool (duh).
So be careful of advice before accepting it as the gospel or believing that a company's metrics are a gold standard.
Remember, Google doesn't use any of these.
All that has been said, here are some blogs we recommend:
9. Moz Blog
The Moz blog, published by the well-known SEO software provider Moz, offers tips and advice on SEO, social media and content.
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Typically, you can expect four to five posts a week here.
Make sure to check out the whiteboard on Fridays. It's a weekly video series that covers all sorts of awesome things related to SEO.
10. Ahrefs
Ahrefs is all about backlinks, keywords and content. So is her blog.
If you want to dig deep into any of these topics, you can check them out for insights, best practices, and plenty of tutorials.
11. SEMrush
The SEMrush blog is from the maker of the popular keyword and competition research tool.
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Here you will find a new article post every day from members of the SEMrush team and industry experts.
12. Yoast SEO Blog
Yoast is known for its popular (and free) Yoast SEO for WordPress plugin.
But they also have a blog that mainly focuses on WordPress SEO, technical SEO, and content.
Your blog publishes new content almost every day.
13. RankSense
SEO automation? It is definitely a thing.
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The RankSense blog covers many topics related to technical SEO.
If you want to learn more about Python for SEO, this resource is for you.
But there will be a steep learning curve.
14. Botify the blog
Do you have a large corporate website and constantly struggling with SEO?
It's not just you, according to Botify's blog.
Get tips and tricks for managing SEO when you have a large website and discover insights you won't find anywhere else.
15. SERPWoo
Would you like advice from a boots-on-the-ground perspective?
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Check out SERPWoo's blog.
You have everything from a daily guide on how to rank a new website from scratch to everything you ever wanted to know about niche SEO research.
Agency SEO Blogs
SEO is all about proven experience.
Your customers want to see that you can get results.
A great way to do this is on a blog.
Here are two whole resources from SEO agencies to round out your reading list.
16. Go Fish Digital
The Go Fish Digital blog is where you can find Bill Slawski (of SEO by the Sea) and other members of the Go Fish Digital team who write about once or twice a week on a variety of SEO-related topics.
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This blog is often best when it comes to more advanced topics – and they do an excellent job of breaking things down.
17. Only
Onely's Blog is another fantastic resource on technical SEO topics.
They'll get pretty weeded on complicated topics, but their visually strong posts and clear writing style mean you'll walk away enlightened rather than confused.
18. iPullRank
Do you want more advanced technical SEO tactics? Read iPullRank's blog and resources.
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Not only do they produce in-depth, insightful articles, but they also create a weekly podcast on anything from SEO topics to life in an SEO agency.
19. Interactive path
Path Interactive takes a holistic approach to SEO, and that perspective is reflected in their blog.
This blog is a great resource for data-driven, results-driven insights from professionals who do these things every day.
20. Beanstalk Internet Marketing Blog
If you don't have a lot of time to read the hundreds of posts published each week in SEO, PPC, and social media, check out the Beanstalk Internet Marketing Blog for information.
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Beanstalk CEO Dave Davies is putting together an excellent weekly news roundup this week in Search & SEO, bringing together the biggest news and opinion stories of the week from various websites.
21. Distilled
This blog is from an online marketing agency, Distilled, founded by Will Critchlow.
Once or twice a week, you'll find a post from a distilled team member on an SEO-related topic.
22. Seer
Seer Interactive's blog is a very basic resource on a wide variety of SEO topics. This makes it a good resource if you are new to the topic.
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Not only do they help make SEO very accessible, but they also offer lots of tips on balancing work and family in this area.
23. SiegeMedia
Insights into the real world – that's the name of the game in the SiegeMedia blog.
Give it a try if you're looking for real-world examples, case studies, actionable guides, and practical advice on situations you may encounter on your own journey.
24. UpBuild
More advanced technical SEO advice! UpBuild's blog is full of geeky yet actionable tips on the core of search engine optimization.
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Do you have an obscure problem or do you just want to go to the bottom of the rabbit hole? You've probably written an article that gives you everything you need to know.
25. From the future
Want a ton of tutorials and guides on how to do anything technical SEO?
Check out the Blog of the Future for the latest information on how to do everything SEO.
26. Poor blog
Perficient's blog offers some general insights into how Google works and thoughts on many of the hottest trends in search engine optimization.
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What to Watch: The Why Is This Video Series Designed to remove confusion about common but misunderstood concepts.
27. BuiltVisible
Strategic thinking, actionable tactics and inspiring innovations – that is what BuiltVisible promises on its blog.
You'll find everything from using Excel to JavaScript for SEO to lots of other handy, technical tips.
28. The SALT.agency blog
The SALT.agency blog has lots of great SEO ideas.
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Many of their guides offer targeted advice for specific industries.
If you are looking for great tips on local and international search engine optimization. This is a resource not to be missed.
Other SEO blogs
Made it through all of these? I have more for you!
These are blogs from well-known experts.
Everyone has their own specialty and can provide a deeper insight into a subject than you might find elsewhere.
29. SEO by the sea
If you enjoy reading about search patents, you will love SEO by the Sea.
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Created by Bill Slawski, it tracks and interprets the latest Google patents to help you understand the potential impact on search engine optimization.
There is a treasure trove of information from the past few years about SEO by the Sea that will help you understand search engines and SEO today.
30. Kevin Indig
Have you ever heard of platform confluence? This is Kevin Indig's most important thought guide.
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But he also writes many fascinating, sophisticated articles about SEO.
Some of these are pretty dense, but you will have a very deep understanding of the ideas by the time you are done.
31. Aleyda's SEO blog
Aleyda Solis is an international SEO consultant and runs a blog full of advice.
Much of their content focuses on current SEO trends.
It's a great resource for checking out for major algorithm updates, industry events, or even breaking news that is affecting people's online behavior.
32. Understanding Google My Business & Local Search
Mike Blumenthal's blog will keep you updated on the latest developments in local search.
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This has been the point of contact for local companies since 2006. Everything is always local.
For more information on Blumenthal, check out his weekly video recaps at Local University.
33. Portent
Portent is a Seattle-based digital marketing agency.
The Portent blog has tips, guides, and some unique approaches to SEO and digital marketing.
34. Get up at seven
Have you ever heard of SEO bookmarks? How about Gif SEO?
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These are just a few examples of unusual topics covered in Rise at Seven's blog.
You are a digital marketing agency with a knack for solutions that can be seen in your content.
Forums & groups
Have you spent hours Googling a question only to come up … nothing?
Ask for crowdsource expertise in one of these groups.
35. WebmasterWorld
WebmasterWorld is one of the longest running and most trusted forums among SEO professionals and webmasters.
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You will find cutting edge discussions and debates on the latest news and questions from webmasters trying to solve problems and improve their SEO.
36.Big SEO – Reddit
Ah, Reddit. r / bigSEO differs from other SEO subreddits in that it doesn't shy away from obscure, complicated topics.
Come here for a conversation beyond 101 or for advice from all the streak of inbound marketing professionals.
37. Webmasters help the community
If you have specific questions about Google, you can ask them directly.
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Google's Webmaster Help Community walks you through a variety of help articles and allows you to ask questions to ask the community directly.
38. SEO signals (Facebook group)
What You Don't Know Can Hurt You While Doing Search Engine Optimization – that's SEO Signals' primary mantra.
This Facebook group is dedicated to disseminating case studies, analyzing split test results and following SEO algorithm trends.
Stay tuned and find out about these SEO resources
There are many ways to learn SEO.
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How you do it is up to you, but one of the best ways to stay tuned (and stay tuned) is to keep up with industry experts.
Now you have 38 of the best SEO blogs and resources, plus four communities worth your time.
They range from beginner-friendly to sophisticated, which means there is something for everyone here.
Have fun waxing!
Selected image source: Paulo Bobita