Digital marketing encompasses everything from SEO and content marketing to email campaigns, social media strategy and video marketing.
With new digital marketing companies popping up left and right that offer a little of everything (and really don't speak to anyone), it's no surprise that you are struggling to find the right one.
The best thing you can do is narrow down your options by bypassing the digital marketing companies that are trying to do too many things at once.
Why? Because real experts with high niches are the best way to get the results you want (and deserve) for your business.
However, it is not always easy to find these experts when you need them.
That's why I've compiled a list of the top digital marketing companies that are really doing great to help you find the right solution for your business based on your needs.
Then we'll talk about what makes them great and what to expect when working with them.
The 6 best digital marketing companies in the world
Digital marketing can be done from anywhere in the world.
So it doesn't matter if you live in New York and want to work with a Houston company. Or live in London, interested in an advertising specialist in Australia.
All of this freedom makes it difficult to narrow down your choices.
But this list is a good place to start.
1. Neil Patel Digital – Best for Content Marketing and SEO
Let's be honest – consistent content creation and effective content marketing are the escape routes for many companies.
Combine this with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your daily chores).
Fortunately, there is an easier way than keeping up to date on your own.
Neil Patel Digital was created by marketers, not bankers, who are interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote.
With our holistic and authentic approach to content creation and search engine optimization, we've helped companies like Facebook, Intuit, and Google, as well as small and medium-sized businesses, disrupt their industries.
From researching to executing, to promoting and continually optimizing, we know a thing or two (or twenty) about how you can help your brand create the best content for the right people … and get it in front of them, too.
Your company deserves to be heard and there is no one more committed than our team of professional experts equipped with my world-class digital marketing strategies.
With seven offices around the world, our team is there for you when you need us.
2. Cubicle Ninjas – Best for branding and app / website development
You can have the best ideas and products in the world, but without a brand that represents your story and core values, you'll have a hard time connecting with your audience.
But cohesive brand design goes beyond basics of graphic design best practices and Googling for free information until your eyes gloss over.
This is where an experienced specialist comes in and saves the day.
Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring and unique branding design, coupled with the mobile apps and websites that brands need to highlight in our online world.
They have developed high-end customer experiences for companies like Red Bull, Microsoft, IBM and Hilton, but also work with smaller boutique brands.
Cubicle Ninjas believe that the best brands incorporate visual, written, and interactive elements to create a cohesive customer experience at every stage of their journey from casual visitors to loyal repeat customers.
Their customer proven process works for companies and projects of any size interested in branding and creative assets to help them tell their story.
3. Storm Brain – Best for Advertising and Social Media Marketing
Social media seem to change from second to second.
It's impossible to keep up with new platforms, updated guidelines, and ever-changing social media marketing techniques, in addition to running your business.
Fortunately, you don't have to.
Storm Brain is a digital marketing company that specializes in effective advertising campaigns and social media marketing, helping brands of all sizes generate more leads, build brand ambassadors, and make more money with a focus on ROI.
They've worked with some big names like Zillow, Ford, and Citi Bank, but they also work with smaller brands in a variety of industries.
Storm Brain focuses on planning, creating and running paid and organic social media campaigns that allow your audience to connect with your brand across social media channels.
However, they specialize in Facebook and paid social media advertising.
Your four-tier strategic approach focuses on your target audience and leverages paid media, proprietary media, and earned media to ensure your brand is in front of the right people.
4. Mad Mind – Best for e-commerce development and product branding
As a product-based company, you have different marketing obstacles than service- or blogging-based companies.
And there are many other brand elements that come into play.
Fortunately, Mad Mind is here to help.
They are a creative digital marketing studio for ecommerce brands large and small who want to develop cohesive branding from their website design to the smallest details of their product packaging.
Brands like Lyft and Sony Music trust Mad Mind to build impactful brands, attract the right people, and turn them into lifelong paying customers.
They have also been featured in Shark Tank, the Los Angeles Times, and Vogue.
From developing WordPress, WooCommerce and Shopify to custom websites and thoughtful e-commerce branding, the team of “Marketing Geniuses” delivers powerful results and dynamic marketing strategies that you can use for years to come.
5. Pop Video – Best for video and visual content marketing
Marketing for video and visual content is currently booming.
But it's not a secret video planning, creation, and production that feels overwhelming and downright difficult, to say the least.
The good news is that you don't have to do everything yourself.
Pop Video specializes in doing the heavy lifting (reading: creating, running, reusing, editing, etc videos) for you.
You know your audience expects more than one-time videos and other types of visual content. And they also believe that your company deserves better too. They don't call themselves a "lean, mean, content-generating machine" for nothing.
Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors and Mattress Firm to revolutionize the way their audiences consume and interact with digital content.
They don't just produce great videos, however.
They help you build a library of visual assets by repurposing content too, so you can go away with all of the visual content marketing you need.
6. Action Rocket – Best for email marketing and design
There's a reason 93% of B2B brands use email to distribute the content they create – it works.
However, it's not easy to start your email list and grow it into a database of enthusiastic fans and customers. Most companies know this and are doing everything they can to avoid it like the plague.
Glad you have another option.
Action Rocket is an email marketing studio that uses strategic approaches, creative thinking, and in-depth customer journeys to develop result-oriented email marketing campaigns.
Additionally, they have worked with some big names that you may have heard of such as QVC, Unicef, and American Express.
However, they also work with companies of all sizes around the world.
Action Rocket offers courses, workshops and training, as well as world-class email campaign creation services, so you can use one of the most effective forms of digital marketing for your business.
7 Traits That Make a Great Digital Marketing Company
Now you know my top recommendations.
Let's talk about what makes these digital marketing companies great and what to look for if none of the above matches what you're looking for. These are the most important steps in choosing the right digital marketing agency.
1. A great website and digital marketing strategy
Smart digital marketers understand the importance of a well-designed website and effective digital marketing strategy.
So it makes sense to expect your digital marketing company to have both, especially if it offers web design or custom development services.
Check out their website, sign up for the email list, and check out their social media profiles to make sure they are practicing what they preach.
And if not, switch to a digital marketing company.
2. An impressive portfolio
Agencies use their portfolio to show off their best work.
So check out the portfolio articles they have published to see examples of the types of work they produce for their clients.
This also gives you an idea of the types of clients they work with frequently.
Pay close attention to the style and quality of their work and make sure that it is exactly what you hope to get from working with them.
Also, look at the list of clients to see if you recognize any of the names.
If something is wrong or doesn't match what you're looking for, switch to a digital marketing company that feels better for you and your business.
3. Balanced corporate culture and core values
It's important to work with companies that value the same thing and have a strong corporate culture that you can cherish in order to get the results you want (without wanting to pull your hair out).
Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach?
Check out the words, phrases and photos they use on their website to get an idea of how they work and make sure they go well with what you are looking for.
Some digital marketing companies use humor and playfulness while others are serious.
So, decide what type of experience you want and find a company that suits it.
example: Would you use the word “disruptive” to describe your brand and vision?
4. A diverse team with appropriate specializations
It's important to hire a digital marketing company with the right team that will deliver the results you want.
If you are looking for quality branded design services make sure they have an experienced team of designers to handle your project.
Or you are interested in a custom website.
Check the company's team on their About page (if they're all listed) or LinkedIn to make sure they have a skilled designer and programmer or developer on board.
5. Timely and effective communication
Strong communication is one of the most important components of a fruitful and beneficial partnership between a business and its digital marketing company.
Hence, it is important to consider their communication skills and general customer service before hiring them.
You can do this by rating the responses you get and how long it takes for them to reply to your messages and questions before you give them money.
This doesn't always work, but if a simple question takes weeks to answer, consider moving on to someone else.
6. Realistic promises and proven results
Before scheduling a consultation or requesting more information, check the website to make sure their promises are realistic.
Also, check to see if you can find data-driven case studies of the outcomes they regularly get for their clients.
When they make unrealistic promises and make fancy claims on their website, that's a big red flag.
Why? Because it means they probably don't understand how the industry works and they don't have actual customer results to share.
7. Customer references from practice
93% of consumers turn to customer reviews and testimonials when making a purchase decision. They do this because it helps justify the cost and make sure they get what they pay for.
So you should do the same.
Keep an eye out for detailed and honest customer reviews or testimonials to get an insight into working with the company.
If you can't find one, then you probably haven't worked with many clients and you may be inexperienced.
Which … is fine if you are on a budget. However, it is not okay if you are looking for the best possible solution for your business.
What to Expect from a Great Digital Marketing Company
Now you know what to look for. So let's talk about what to expect when you partner or partner with a digital marketing company.
The details of each phase look different for each company. However, the basics stay the same regardless of the company you work with.
Phase 1: Discovery and Research
The best digital marketing companies want to know everything about your business from top to bottom.
This is usually done through a series of phone calls / zoom chats and detailed questionnaires so they can get to know you and your search. You will also dive deep into your target market, audience, and competition.
Phase 2: Development of an action plan
Once they know who you are and what you are looking for, they will work with you to develop a detailed schedule and plan of attack so that the job can be done well and on time.
Phase 3: Execution of the attack plan
Once everyone has agreed on the plan, it's time to start executing.
Your digital marketing company will go through the process of creating and finalizing everything you both agreed to in Phase 2.
This includes infrastructure building, creatives, ongoing strategies, and everything else you need to get the results you want. Again, this looks different for different types of projects and the company you work with.
Depending on the complexity of your project, this could take a few days to several months (or even a few years, depending on the type of partnership).
Phase 4: Results and Offboarding
When everything is done, good digital marketing companies will guide you through the results and results you have achieved through collaboration.
From there, discuss next steps and how you can move forward on your own (or what happens next if your partnership has not ended).
Digital marketing = long-term relationships and results
Investing in digital marketing is a big step in the right direction for your business. However, these strategies don't deliver overnight results and generally increase over time.
So expect a long term relationship with your digital marketing company.
The longer you work with them, the better they are tailored to your needs and the faster they can get to work and achieve even better results for you and your company in the long term.
Whether you choose one of my top recommendations or find out your own, use the tips and best practices we talked about to make a smart, informed decision. The future of your company depends on it.
Because it is so!
Have you recently worked with digital marketing companies? How did it go and did you get the results you were hoping for?