The 7 best digital marketing courses in 2020

The 7 best digital marketing courses in 2020

from Adam

If we talk about today's unpredictable times, no one can guess the likelihood of massive downsizing and the likelihood of unemployment. The COVID-19 pandemic affects not only our health, but also our professional lives. Many people are doing jobs alongside their wage cut, while others are forced to switch careers for better opportunities.

Now there are two options: either you accept the situation and work under the same conditions, or you use this time to improve your skills and seize a good opportunity. If I'm not mistaken you will go with the 2nd option. If so then this article is for you.

Since digital marketing is a booming career, I'm going to talk about the 7 most popular digital marketing courses that are in demand that will help you brush up on your basics. In addition, these courses allow you to plan your career more effectively, take better opportunities, and make changes if necessary.

7 best courses in digital marketing

While there are thousands of courses to choose from, after examining a number of courses, I created a checklist. It will definitely help you improve your work experience and improve your product understanding.

Now we can get started without further discussion …

Master's degree in Digital Marketing Specialist

If you want to be a digital marketing professional, you should definitely go for this digital marketing training as it offers comprehensive training on career-changing skills in addition to digital marketing strategies.

This course will give you an in-depth understanding of key digital strategies such as:

  • SEO
  • PPC
  • Social
  • Network analysis
  • Changeover and strategy
  • Content marketing
  • Drive mobile marketing forward
  • Website rate conversion optimization
  • Email marketing, etc.

The content provided in this course will help you clear up all of your basic concepts related to digital marketing and provides a wealth of practical knowledge. The knowledge you will get after completing this course will help you pass the expert exam and get certified.

So don't miss the opportunity to be recognized as a digital marketing specialist.

Inbound digital marketing course

Inbound Digital Marketing courses will help you improve your skills and show people that you've learned technical courses. This course will also give you a deep understanding of inbound marketing techniques.

From content marketing to lead nurturing to much more, every concept is explained in detail. I assure you that by the end of this course you will be able to easily create your own inbound marketing strategy that will help you become more productive.

In this course you have the opportunity to learn:

  • Inbound Marketing Concepts
  • Homepage
  • to blog
  • Conversion optimization
  • Email Marketing
  • Social media advertising
  • Lead nurturing
  • Customer marketing approach, etc.

It also offers hands-on exercises and training to ensure that all concepts are thoroughly understood. If you're a HubSpot user, you don't have to pay a dime to take an inbound marketing course. At the end of this course you will also receive a certificate that will make your resume more powerful and increase the chances of your selection.

Introduction to the social media strategy

It's another course to help you understand each concept related to digital marketing on social media. It is specially designed for beginners who want to learn the right marketing tools and strategies to help them advertise on social platforms like Instagram, Facebook, Twitter, LinkedIn, etc.

Well! This course gives you the opportunity to gain insight into

  • marketing
  • Companies
  • Social media
  • Social media marketing
  • Content strategy
  • Social media advertising
  • buffer

Once you've gone through each session, you'll gain the confidence to craft a social media strategy that will work best for your business and that will help you achieve your business goals with little effort and time.

Useful Reading – 4 Top Social Media Marketing Strategies To Drive Your Brand Forward

Specialization in digital marketing

It's another course that is in the top list for a digital marketing course. If you are looking for a course that will expand your knowledge of online marketing, this is another option to choose.

Additionally, it's a beginner's course that allows you to explore different aspects of the digital marketing environment, including:

  • Social media marketing
  • Digital marketing analysis
  • 3d printing
  • Search engine optimization

This course also falls under the University of Illinois Masters of Business Administration. All individuals who have applied for this course will have the opportunity to learn modern advertising using appropriate concepts and theories.

It also offers a certification that allows you to showcase your skills on LinkedIn and add additional information to your resume. If you can spend 8-10 hours a week, you can keep this course on your bucket list too.

Digital Marketing Professional Certification

When we talk about digital marketing courses, how can we forget about professional certification? Yes, it is another course that has 4 tutorials on the subject of online advertising.

Each digital marketing professional certification course lasts approximately 5 to 6 weeks. Then you will learn important digital marketing skills and gain a competitive advantage over others.

If you're looking for a course that will get your career going and make you more marketable, certification as a Digital Marketing Professional will help you achieve your goals.

In this course you will learn:

  • Business and e-commerce models
  • Social Media Analytics
  • Social media
  • Customer orientation strategies, etc.

To get certified for a digital marketing course from the University of Pennsylvania, you have to pay for some mistakes. But believe me, it's worth it. If you are a newbie and want to become a professional digital marketing expert, the marketing concepts outlined in this course will help you implement principles and practices related to digital marketing.

Online Marketing Courses

Online marketing courses are another best option to learn digital marketing and get certified by a reputable company for free.

In courses for digital marketing you will learn:

  • Email Marketing
  • Inbound marketing
  • Context marketing
  • Content marketing
  • Social media marketing

In addition to the courses mentioned above, there is also the option of becoming certified with Facebook ads, search engine optimization, blogging, etc.

If you have a thorough understanding of marketing and want to be recognized as a digital marketing expert, I recommend investing some time and completing this course.

Digital Marketing Nanodegree

Digital Marketing Training is another option you can use to get certified. This course gives you two options.

If you are looking to pursue a career in digital marketing after you graduate, the Nanodegree program is best as it offers a comprehensive learning experience. It will help you become a master in platform specific skills by properly understanding the digital marketing ecosystem.

Familiarize yourself with the learning modules included in this program:

  • Show ads
  • Email Marketing
  • Marketing Basics
  • Content strategy
  • Search engine marketing
  • Metrics with Google Analytics
  • Social media
  • Social media advertising with Facebook
  • Search engine optimization

Independent learning is another option you can choose for this course. If you are a digital marketer and want to learn new concepts, improve or brush up on your skills, this can be a great option.

Additionally, this course offers live Q&A sessions that not only expand your knowledge, but also motivate you to learn more. To enroll in a Nanodegree digital marketing program, you must pay $ 537 for a three-month course, or $ 199 a month to sound professional.

Learn about 13 of the best free and paid marketing CMS platforms for 2020

The final result

After getting familiar with digital marketing, it is easy to decide which course will help you meet your needs.

However, if you are struggling and you are unsure of which course to enroll for, then don't worry! We are here. Feel free to drop your request in the comments section added below.


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