While website traffic can come from any number of different sources, e.g. For example, from social media or your e-mail newsletter, search engine optimization will continue to play a major role for almost every website.

The obvious elephant in the room here is on Google, so it's not surprising that the vast majority of search engine analysis tools understandably focus on the search engine giant.

If you want to attract more customers, readers, and visitors from across the internet, it is always in your best interest to work on your website's SEO. And to do this, you need to equip yourself with the right tools.

Here are seven of the best any blogger should have in their arsenal.

SEO Analyzer

SEO Analyzer is offered by world-renowned internet marketer and serial entrepreneur Neil Patel and offers you a free report that compares up to three pages at a time. This works for your homepage as well as for every single page you have on your site.

In fact, SEO Analyzer produces three free reports: Website Analyzer, Content Marketing, and Competitor Analysis. You can view these on the website itself – the reports are generated instantly – or you can download the PDF reports for later review. For example, you will receive a number of SEO recommendations for the SEO score at the page level.

A big plus is that the report is free. However, you need to go through and address your SEO problem areas manually. This can prove to be stressful and time consuming.


When you sign up with LinkResearchTools, you don't just get an SEO tool. You get access to up to 21 SEO tools, depending on the level you choose. Prices start at $ 169 per month, which is potentially more expensive (the most popular plan is $ 599 per month), but it does give you a 360-degree perspective of your website's backlink profile.

For example, maybe you have been fined Google and are not entirely sure why. With these tools you can "quickly and easily regain your lost visibility and organic traffic". They even speed up the crawling process so you can get back to the top as quickly as possible.

Another unique feature is that LinkResearchTools pulls data from 24 Link data sources. This translates into a more complete perspective, both for your in-place and inbound links, as well as for monitoring your competitors.


Like so many other SEO tools, it's easy to get overwhelmed by the amount of data Serpstat can provide. In fact, the web-based interface has 16+ sections, including identifying your search competitors and figuring out the most efficient keywords your competitor is paying for.

Even if you do the free report from the homepage, you are faced with a wealth of data. Do you know which keywords your website already has an organic ranking for? Serpstat does. And that in several regions too. Curious how you rank in Google UK compared to Google Canada? You can do that. There is a URL analysis, a keyword analysis, a rank tracker and much more.

Monthly personal plans start at $ 19 per month, with discounts available for paying one or three years at a time. The smallest paid plan limits you to 300 requests per day. However, you can also try the tool with the smaller free plan that offers 10 results per report and up to 30 daily requests.

SE ranking

How deep do you want to go with your keyword analysis? With the SE Ranking, you can not only see how your website is ranking in Google, Yahoo and Bing, but you can always track your progress at the country, regional and even city level.

Want to know how you are holding up against other websites in your niche? You can directly compare your ranking with up to five competitors and monitor their position relative to yours over time. And the white label solution makes the SE ranking a good option for agencies too.

The dashboard is robust and simple at the same time, making it more accessible to all users. The personal plan is $ 92 for one year. It tracks up to 50 keywords and monitors up to five websites. From there, more keywords, more websites, more pages, and more features are planned.


It is not for nothing that SEMrush is one of the largest and best-known solutions in this area. Trusted by over a million digital marketing professionals for their keyword and domain tracking needs.

The important thing here is that you not only spy on your competitors' best keywords and discover new keywords to target, but also learn about their display advertising and paid search strategies. Of course, deep link analyzes are also available. Compare domains, check websites, and track your social media performance.

All of these features come at a price. The most popular Guru plan is $ 149.95 per month or $ 1,499.40 per year, which is no small amount of money. You can create up to 5,000 reports per day, run up to 50 projects and track up to 1,500 keywords.


Many of the SEO analysis tools listed here perform very similar functions. Ahrefs naturally falls into this camp too. Use this option to keep track of your keywords and see how they rank in the search engines over time. You can also monitor your competitors so you can use their experience to your advantage.

When you sign up for Ahrefs, you get access to several tools including a site explorer, location explorer, content explorer, and a crawl report. You can view a detailed backlink profile for a specific url whether it is your website or not. See where the links are coming from, what anchor text is being used, and more. You can also learn what content is getting the most approvals and backlinks in your industry.

The Lite and Standard plans come with a risk free trial if you want to find out if Ahrefs is right for you. Prices start at $ 99 / month with a 20% discount if you choose to be billed annually.

Bing SEO Analyzer

As one of the largest search engines in the world, it only makes sense for Bing to provide the audience with an SEO analysis tool that can help websites rank better in their search results. Using 15 different SEO best practices and methods, the Bing SEO Analyzer will search your website and let you know what improvements need to be made. Like many of the tools mentioned in this guide, it's free to use.

SEO tools improve your website rankings

There's just no better way to put it – if you use any or all of the SEO analytics tools mentioned above, you will see improvements in search results. Try each one and let me know what you like best.


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