Your Instagram bio is your business card, portfolio, and Website home page all packed in one.

And with just a few seconds to make a great first impression, your Instagram bio is one of the best ways to convert Instagram visitors into followers.

Are you ready to learn what it takes to create a killer Instagram bio? We share our top 8 tips below:

Person holding their phone. A lifestyle account is displayed on the screen with your Instagram bio and the feed in full view.

Tip 1: use your Instagram bio to attract your ideal audience

A good Instagram bio explains what you do in a few short sentences or bullet points.

With a precisely tailored biography, you can address your ideal target group so that every new visitor understands what you and your company are all about. And if they like what they see, they're more likely to tap the Follow button.

Check out how skin care companies do Salty face summarizes her brand in her biography in three short lines:

How to Write an Instagram Bio That Will Grow Your Following

Another way to attract your ideal audience? Focus your Instagram biocopy on helping or inspiring your community – and doing more about them than you.

Think of this as a 150-character line of business. You want to speak directly to your target audience, differentiate your brand from the competition and add a bit of personality.

A good example of this is Make lemonade – a collaborative space in Toronto whose bio is clear and to the point and lets you know who they serve:

How to Write an Instagram Bio That Will Grow Your Following

Her slogan: “Working alone sucks. Let's make it sweeter. "paired with" Helping small business owners feel less alone. "is not only relevant for 2020, but also enables them to address a very specific audience (small business owners) that relate to the emphasis on community.

Consider using the 150 characters in your Instagram bio to write a copy that will attract prospects and customers, whether it's a bulleted list or a few short lines.

Need Help Writing Your Instagram Bio? Download our free Instagram bio worksheet Brainstorm and create an effective bio:

Tip 2: Use the name field to share your most frequently chosen keywords

Did you know that the name field in your bio is completely separate from your username?

The name field is a valuable (and seldom used!) SEO feature: you can customize it in your Instagram bio to reach even more people who browse the app.

And with The new keyword search tool from Instagram We expect SEO discoverability to become even more important this year.

Take Ericka off @socialinkco Who uses the name field to learn more about their business:

How to Write an Instagram Bio That Will Grow Your Following

Using targeted keywords instead of your username in this area is a great strategy for your brand or business to be more recognizable to potential new followers.

If someone searches for "Instagram Strategist" on Instagram, they will likely find Ericka's page at the top of the list of results:

How to Write an Instagram Bio That Will Grow Your Following

Think about what keywords your ideal customer might be looking for on Instagram – this could be your niche, the products you sell, or the city your business is in. When you've found the right keywords, paste them into your name field.

For example photographer Will Khoury While doing an Instagram search, you may find yourself lost in the shuffle because there are thousands of photographers on the platform.

However, by including the "elopement photographer" in his name field, there is a better chance he will be spotted by those who want an intimate celebration:

How to Write an Instagram Bio That Will Grow Your Following

When deciding how to brand yourself on Instagram, it's important to consider what your visitors are looking for and how you can present valuable information to them in a matter of seconds. Using the name field of your Instagram bio is a great way to do it!

Tip 3: Tag related accounts and share your brand's hashtag on your Instagram bio

Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links.

Why is that important?

You can use it to promote sister brands, highlight your founder's Instagram account, or drive traffic to your branded hashtag.

Thursday Boot Company does this well by using her Instagram bio to scream out the other brands in her family, @ Thursday, @ Thursday jackets, and @ Donnerstagneakers::

How to Write an Instagram Bio That Will Grow Your Following

Collect User Generated Content (UGC)Check out how brands like it Nice book places and Rakuten Kobo Flag branded hashtags in their Instagram bios.

For Pretty Book Places, the first thing new visitors will notice – the community emphasis:

How to Write an Instagram Bio That Will Grow Your Following

NOTE: Placing hashtags on your bio will not make your profile searchable in those hashtags. However, adding your company's branded hashtag to your Instagram bio is a great way to highlight your audience's posts and invite others to participate.

Tip 4: increase traffic and make sales with see you later

You will only get one link on your Instagram bio that can lead to an external website. Hence, it is important to be strategic about how to use these.

Unless you make a commitment to linking only to your homepage (note: this may not be the best user experience for your followers!), You will need to update your bio each time to include a new URL that you want to direct traffic to another page on your website. And nobody has time for that.

Fortunately, there is a tool out there that can make your entire feed clickable so you never miss a chance to get followers to your website – enter by Later.

Instead of constantly changing the URL and call-to-action (CTA) on your Instagram bio to match your latest post, creates a clickable landing page for all of your Instagram posts:

Drive the traffic of Instagram makes it easy for you to redirect followers to specific products or pages that you refer to in your feed posts without having to update the URL in your Instagram bio.

And the best news? It's free!

It can be frustrating when you follow a brand on Instagram and find an old post mentioning an article or product, only to find out that the link in the bio has been updated to include something new.

Avoid frustrations (and angry DMs) with and make it easy for your followers to find your content and products online.

If you have a Shopify account, connecting to make the shopping experience even more seamless Your Shopify store to a later account. (Note: Shopify integration isn't available for free or later Starter plans.)

All you need to do is use a few taps of your finger to add the specific url you want to refer to when you schedule your post with "Later":

Lifestyle publisher and future customer, GOOD + GOOD divided:

“Later's has fundamentally changed our Instagram and social strategy, as we can now promote multiple items per day. ”

If you want to use the link in your Instagram bio to drive traffic to different URLs like blog posts, campaign landing pages or specific product pages, can make the whole experience a lot easier.

Ready to help improve your Instagram bio by Later? Register today, it's free!

Tip 5: add a call-to-action for the link on your Instagram bio

Since Instagram only has one link on your profile, the best practice is to use the last copy to let users know what is in it for them when they click your link. This is where a strong CTA becomes a valuable property.

For example, if you have a new promo, resource, or limited time offer, let your profile visitors know.

Later uses a short and simple CTA that encourages users to get our free tips, tools, and guides:

How to Write an Instagram Bio That Will Grow Your Following

Don't be afraid to use emojis to draw more eyes to the link on your Instagram bio. They highlight your link and give your profile a certain personality.

The content planner uses both capitalization and emojis in their CTA:

How to Write an Instagram Bio That Will Grow Your Following

Likewise the London-based yoga studio Union Station uses emojis to highlight their upcoming workshops and campaigns:

How to Write an Instagram Bio That Will Grow Your Following

Whichever way you choose to style your CTA, it is a huge bio-benefit if you want to drive even more traffic to your website.

Tip 6: add your contact information to your Instagram bio

If you want your Instagram profile to be a one-stop shop for new visitors, you want to make it easier for them to contact you or find your location.

One of the best ways to do this is to Switch to an Instagram company profile.

By switching to an Instagram company profile, not only can you create promoted posts and ads and access Instagram's built-in analytics, but you can also add vital contact information directly to your Instagram bio.

Candlestick NAUTANA Co. and clothing companies ThunderVoice Hat Co. Have contact information available on their BIOS:

How to Write an Instagram Bio That Will Grow Your Following

After switching to an Instagram company profile, you can include your email address, phone number, and physical address on your profile without having to use character characters in your bio.

You can also add a business or brand category that will appear under your name field so that it will be even easier for people to know what you are doing.

Once set up, a profile visitor can simply click on one of the links in your Instagram bio and contact you directly via email, phone call or directions to your location.

Tip 7: choose the perfect Instagram profile picture

A picture is worth a thousand words Instagram profile picture could be worth ten thousand as this is often one of the first things we notice.

If you are a business on Instagram, using your logo (or a shortened version of your logo) as a profile picture can add to long-term brand awareness.

Brands like Hostelworld and Kasper have decided to use their logo as a profile picture:

How to Write an Instagram Bio That Will Grow Your Following

However, if you're an entrepreneur – like a photographer, strategist, or life coach – you may want to use a headshot as your Instagram profile picture.

Why? Because when you're selling "you" on Instagram, you want to make sure that you introduce yourself to visitors right away!

Katy Prince, Komal Minhas, and Miguel Buencamino Everyone uses an in-brand headshot to match their overall Instagram aesthetic:

How to Write an Instagram Bio That Will Grow Your Following

If you want your Instagram profile picture to stand out even better, like the video producer, you can add an outline to it Christianne Risman::

Christianne Risman Instagram Bio Image

By adding a red circle around her profile picture, Christianne's picture stands out from the crowd when she has a new Instagram story, which makes it a little bolder and punchier in the lineup:

How to Write an Instagram Bio That Will Grow Your Following

Tip 8: use Instagram story highlights strategically in your Instagram bio

Share valuable information with Instagram Stories Highlights

The highlights of Instagram Stories are displayed directly under your Instagram biography and played as a separate story if someone taps them.

Think of these as a movie trailer for your Instagram feed. They are perfect for sharing valuable information about your brand, putting your community in the spotlight, and showing your personality.

Not for profit the body: a home for love uses her highlights to exchange information about donations, her team and memberships:

Likewise a painting company Clare uses the highlights of Instagram Stories to promote its products and merchandise, share acquisitions and answer frequently asked questions:

How to Write an Instagram Bio That Will Grow Your Following

Skin care brand Glow recipe uses her highlights to showcase new products, increase sales and share blog content like her "Boss Babes" series:

How to Write an Instagram Bio That Will Grow Your Following

With your Instagram Stories highlights, you can offer profile visitors additional information and added value. So it is a good idea to be strategic when setting up.

Would you like to learn more? Check out this blog post for tips on using Instagram Stories Highlights for your brand.

Create in-brand Instagram Stories Highlights Covers

Now that you've identified your Instagram Stories highlights, it's time to add the finishing touches: covers!

A contiguous series of Cover for your Instagram highlights can improve your brand aesthetic and create a consistent look.

Brands like Wasi clothes and Ellevest created covers for their Instagram Stories highlights that reflect their general mood:

How to Write an Instagram Bio That Will Grow Your Following

You can also keep it simple by choosing a branded color palette like Kokomoor with symbols like Curology::

How to Write an Instagram Bio That Will Grow Your Following

Regardless of how you style your Instagram Stories Highlights cover photo, having a consistent collection can make your entire bio more appealing and clickable.

Your Instagram bio is an essential tool in attracting your ideal audience, driving traffic to your products and services, and making sales.

If you haven't updated your Instagram bio in a long time, now is the perfect time to take a look and make sure you are making a great first impression with every new visitor that comes across your profile.

Are you ready to take your Instagram bio to the next level? With by Lateryou can drive traffic to your website and convert visitors into customers – all via the link in your bio!

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Written by

Monique Thomas

Monique is a content writer at Later and enjoys helping brands define their language and content strategy. She usually sips matcha or adds another book to her ever-growing TBR list. Say hello on Instagram – @mo_thom


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