How to create YouTube videos with views, subscribers and traffic
Over 2 billion people use YouTube every month. And they watch 5 billion videos every day.
It's a great platform for anyone looking to build a presence with video. However, the competition in this network is immense. People here upload 500 hours of video every minute.
If you happen to post videos and hope for the best, you won't be generating enough views, subscribers, or website traffic. To get great results, you need to optimize every video that you post on this network.
So I'm going to show you how to grow your YouTube channel by making the right videos below …
Do a lot of research:
To take the guesswork out of creating videos with views, you should do a lot of research. Doing research will help you see which types of videos are getting the most views.
First, look for keywords related to your topic. YouTube will then find relevant videos that get the most views.
This will give you a good idea of what topics and ideas are high on YouTube, and what types of videos people love to watch.
You can also analyze each of these videos with a tool like Social Animal to see which videos are doing well on social media.
This research will help you find ideas that will work well on both social media and YouTube search.
As you research, pay attention to the other important aspects like the length of the video, the comments, the number of people, the number of likes and dislikes the videos get, etc.
Have you set up a funnel for video content:
To get views, subscribers, and traffic, you need to understand how they all work together. This is what I like to call the YouTube video content funnel.
People watch your videos. If they like it, they will either subscribe to your channel or visit your website depending on the call to action that you value. You can take another action, such as: E.g. comment on or like / dislike the video or share it on social media depending on how you optimize your video.
Now you understand that in order to get more subscribers and traffic from YouTube, you must first optimize your videos for these purposes and then work on getting views. You don't focus on other goals as these will deter users from subscribing to your channel or visiting the links to landing pages that you share.
This is how the funnel works. Once you know that getting the bottom line is a lot easier. Creating such a funnel can seem complicated, but there are several easy-to-use online video editors that can make the process easier.
Optimize videos for views:
Now that you've created your videos based on the most views, it's time to publish them to YouTube. When you publish your videos on YouTube, optimize them to get the most views.
One way to do this is by using keywords. YouTube is usually viewed as a social network. But it's actually a cross between a search engine and a social network. People come here to look up videos and watch them.
This is why you should optimize your videos by adding keywords to the title, description, and tags. Like this video from Tasty.
You will notice that the keyword "chocolate cake" has been added in all three places. To do this, use the research from step 1.
Optimize channels with visual elements:
YouTube is mostly about videos. However, you can tweak them with graphics like thumbnails, watermarks, end cards, and banner images.
Thumbnails can be used to create more views that will appear in the results above the video. One example is this from the Global Triathlon Network.
Watermarks can be used to attract more subscribers.
End cards can be used to get more subscribers, views, and traffic. You can add individual video links, links to playlists, the subscription icon, and links to your website to end cards.
An example is the following from Manchester United.
Banner images can be used to generate subscribers and views.
All of these graphics are easy to create. Simply use a logo or picture that says "Subscribe" as a watermark. You can also use a template. Most image editing programs come with templates. You can just choose a template, then optimize it with a still image or 2 from the video, then add text and add it to the video.
If you find the still images from the video too large, you can use a background remover to remove the unimportant parts. This makes it easy to add the right elements to your images.
Use calls to action:
The link and subscribe button that you place on the end card are a call to action. But that will not be enough. How some people might miss it. You need to get viewers' attention to it by asking them to click the link or subscribe button on the end card and take the desired step.
Another great place to include links in the description. Make sure you put the link at the very top.
Once you've created the videos and installed a funnel, and knowing that views are being converted into subscribers and traffic, you're ready to start promoting the videos. The first few views will help you both in the short term and in the long term. In the short term, they have the direct advantage that you can generate subscribers and traffic. In the long term, they help you rank, as views are a ranking factor that YouTube takes into account when ranking videos, as found in this study.
You can use a variety of tactics, from sharing on social media, to influencer reach, to advertising, to get more views.
This is how you generate views, subscribers and traffic on YouTube. Start implementing the tactic today.