Facebook Live is an interactive and fun way to increase engagement while speaking directly to your community. This is a win-win situation for brands and audiences.
In addition, users are demanding more than ever from real-time content from influencers and companies. This is the perfect time to go live!
This guide covers everything from using Facebook Live on mobile devices and desktops to creating killer content for your audience.
- Why use Facebook Live for Business?
- How to use Facebook Live for Business: A step-by-step guide
- How to create great Facebook Live content for your business
- How to reuse Facebook Live Videos
Why use Facebook Live for Business?
Similar to Instagram LiveWhen you go live on Facebook, you can leave your audience unprocessed and interact directly with you or your company.
You can go live from a personal profile, page, group, or even an event.
During a Facebook Live, viewers can ask, comment and ask questions in real time, which is very important for building brand and customer relationships. You can get valuable feedback directly from your audience, which in turn feels more connected and heard by you.
Facebook also notifies all of your followers when you go live. This is a real bonus for being found on Facebook – your followers receive an in-app notification and your Facebook Live also appears in the best position at the top of their news feed.
When it comes to how long you should live Facebook says Longer videos usually perform better. The longer you live, the more likely people are to watch your show, get involved, and invite others to join.
Although Facebook will become more popular in 2020, it still hasn't turned out to be as popular as Instagram Live.
This means that there is much less competition on Facebook, which could be of great benefit to your company.
TIP: It is always a good idea to advertise your Live before clicking the "Go Live" button. This gives your viewers time to ask brainstorming questions and write down the time and date!
Are you ready to improve your Facebook marketing strategy? Plan and plan your Facebook posts Later, it's free!
How to use Facebook Live for Business: A step-by-step guide
If you have a Facebook account and a solid internet connection, you can send from anywhere in the world.
While this is essential for Facebook Live, there are ways to make your live broadcast even better.
Any live video can have technical difficulties. With this in mind, it's always a good idea to test them and fix them before you go live:
How to test your Internet, your microphone, your camera and your lighting
Before you go live, you should first test your internet, your lights, your microphone and your camera.
To run a test, change your video settings to "Just Me" and give it a try.
How good is the camera quality? Is the lighting bright enough? Can you see your entire motif in the frame? How loud and clear is your audio? Do you have delays or still images?
These are all questions you need to ask yourself during your test run so that you can identify potential problems and make adjustments, with enough time.
TIP: When you go live with your phone, save your arms by placing your phone on a tripod against a well-lit background. If you don't have a tripod, stack some books and put your phone on a level that looks good.
Remember to put your phone in Do Not Disturb mode to avoid distractions!
Facebook Live for Business: step by step for cell phones
If you want to host a live from your phone, all you need to do is follow these quick and easy steps:
Step 1: Go to the Facebook page you want to go live from.
Step 2: When you're on your side, tap "Live".
Step 3: Add a descriptive and engaging video description.
Step 4: When the video goes live on a Facebook page, it is public so that anyone on or outside of Facebook can see it. You can change this under "Target group restrictions".
You can access "Audience Restrictions" by tapping the three dots in the top right corner.
Step 5: Experiment with Facebook's special effects.
Tap the effects icon on the left to choose from different lenses, filters, and a drawing tool.
If you're feeling adventurous, you can tap the "Mystery Mask" and see which filter appears randomly so you can try it.
Step 6: When you're ready and happy with the look, tap "Start Live Video." Once you click, Facebook will give you a 3 second countdown before you go live.
Step 7: During Live, you have several options at the bottom of the screen. You can choose to allow guests to join the stream, write a comment, add effects, and switch camera views.
When you are ready to end your Facebook Live, select "Finish".
You can either delete the video or publish the playback in your news feed. In general, it is also a good idea to save the video on your camera roll so that you have the choice to use your video elsewhere.
Facebook Live for Business: step by step for the desktop
If you're planning a Facebook Live panel discussion, event, or interview, it may be a good idea to go live from a desktop.
This is mainly because Facebook's Live Producer on the desktop offers a number of detailed options and settings that you cannot access on mobile devices.
Step 1: Open your company page on the desktop
Step 2: Tap the "Live" button.
Step 3: As soon as you tap "Live", you will be redirected to the Facebook Live Producer.
Step 4: On this page you can add your video title, write a video description and change your sharing and audience settings.
Step 5: Tap "Audience Settings."
You can choose your target group by age and location.
Step 6: To encourage engagement, you can add surveys, questions, or links to your Facebook Live. You can find all of these options in the top bar of the Live Producer dashboard.
Step 7: From here you can decide whether you want to go live with a stream key, your desktop camera or a coupled encoder.
If you're not sure which streaming option is best for you, here's everything you need to know:
Desktop Live Stream Option 1: A stream key
To use a stream key, tap Use Stream Key.
If you choose to go live with a stream key, you can use external apps like OBS, Wirecast, XSplit or Be.Live. As soon as you have yours electricity When setting up, you can follow the three steps described by Facebook.
Copy the Facebook stream key and paste it into the streaming software of your choice. Follow the steps according to the platform you are using.
TIP: Be.Live is a great tool to customize your shows from the desktop. You can add your logo and brand colors, display live comments on the screen and display up to 4 guests on the screen at the same time.
Desktop Live Stream Option 2: Your camera
If you choose to stream with your desktop camera, stay in the Facebook app and don't rely on other software to go live.
However, it's still a good idea to adjust your Facebook Live settings to match your needs exactly.
When you're satisfied with the stream, display, and comment settings, go to the "Setup" options.
Press the drop-down menu and select your media source for the microphone and camera.
When you're done, tap "Go Live Now" in the lower left corner.
Note: There is an additional live streaming option: a coupled encoder. Paired encoders are an advanced option. Therefore, only consider this route if you are familiar with the setup. More information on using a paired encoder can be found here Here.
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How to create great Facebook Live content for your business
Now that you know how to go live on Facebook, it's time to talk about how to create great live content for your business.
Here are our top 6 tips for hosting an engaging and successful Facebook Live:
Facebook Live Tip # 1: Advertise your Facebook Live in advance
Imagine your Facebook Live as a ticket event.
They would never host an event without telling people beforehand that it had taken place. Therefore, you should regularly and strategically promote your Facebook Live before it takes place.
Generate interest by contacting your followers in good time. It's good to advertise on Facebook for where you host it. However, it's not a bad idea to build hype and increase interest on other channels like Instagram, Twitter, and LinkedIn.
Tell your followers what to expect from your upcoming live, or share a short teaser to grab their attention.
You can also ask your community to submit questions in advance or tag a friend who they think is interested in becoming a member to help spread the word.
Another way to notify your audience in advance is: planning your Facebook Live.
Once you've scheduled Facebook Live, users can select Get Reminder to be notified shortly before Facebook Live starts.
ICYMI: You will soon be able to bill for a live event on Facebook. Just like with the sale of tickets for your conference, Facebook Events will soon have the option to bill attendees for attending your Facebook Live events. Learn more Here.
Facebook Live Tip No. 2: Go live when your target group is active
Getting people to tune into Facebook Live can be one of the most difficult challenges.
However, with a balance between early advertising and a deep insight into your Facebook analysis, you will soon find the formula that works for you.
Facebook InsightsFacebook's in-app analysis tool provides a lot of valuable information – even when your audience is most active. Tap the Insights bar at the top of your page and select "Posts" from the right tab.
Hover over "When your fans are online" for a detailed view of the times and days when your audience is online.
TIP: Use Facebook Insights before and after launch to see what worked and what didn't. During the show, you can view data such as maximum concurrent viewers and viewership. This is the best way to find out what resonated with your viewers.
Facebook Live Tip # 3: Collaborate, Collaborate, Collaborate
One way to improve your Facebook Live game is to work with others. It doesn't matter whether you are conducting an interview, holding a panel discussion or involving fans. You can use external resources like Be.Live or you can do it within Facebook by using the To live with. feature.
Live With is Facebook's in-app tool that lets you involve other people in your live video.
How to invite someone into your life:
- Touch "Live" at the top of your page
- Tap the Live With icon at the bottom of the screen
- Select the person you want to invite from the list of viewers and tap "Add".
NOTE: The person must view the stream and must also be a profile, not a page.
If you want to include not just one guest, but multiple guests, and include your own branding in your stream, try it Be.Live.
TIP: Encourage your employees to promote your stream on their channels. This is a great way to get more eyes on the show (and possibly new followers on your page!).
Facebook Live Tip 4: Have a content plan
As with events or video content, it is a good idea to know what you will be treating. Planning ahead helps with feared unpleasant breaks and also helps to pin down important messages.
Before planning your Facebook Live, you should understand its purpose. Take a moment to think about what the show is about, what you say and do, and what you want to achieve when you go live.
Divide the program into a beginning, a middle and an end. You can write talk points yourself, but remember that the best shows are natural, engaging, and talkative. Your viewers may lose interest if you read out cue cards or notes on the screen.
TIP: Always have a backup plan ready. If your Facebook Live relies heavily on interacting with the audience, you have backup questions or topics in case you run out of submissions.
Facebook Live Tip No. 5: Get involved with your audience
One of the best things about starting live on Facebook is that you can speak directly to your followers.
At the beginning, take a moment to introduce yourself and ask your viewers to do the same in the comments.
You can encourage even more comments by asking a question in chat and then pinning it on the screen.
Pin a question is a great way for newbies to find out what's going on in chat. It is therefore a good idea to continue sharing the pinned comment during the conversation. Alternatively, you can pin a comment or a viewer's question to lead the chat.
Be an active listener in the stream – or even better, an active reader. If you can, have a moderator monitor the chat, respond to comments for you, and flag or block suspicious behavior.
You can use the "Comments" section in "Settings" to establish a positive and secure community in your Facebook Live. For example, you can enable "Followers" where only your followers can leave comments about your life.
TIP: If you notice an increase in new viewers during the live stream, take a few minutes to welcome new joiners and reintroduce yourself and what you are talking about during your live.
Facebook Live Tip # 6: Keep an eye on your business goals
By setting clear goals for your Facebook Live, your content plan stays focused and aligned with your general business goals.
For example, are you building up hype about a product launch? Do you update your followers with a corporate update? Increase sales for a product line?
If you have a purpose for your life, the show is structured – and you can also assess how successful your efforts are towards your goals.
How to reuse Facebook Live Videos
Once your broadcast ends, the video doesn't just go away.
You can save it on your Facebook page so that your followers can catch up, and also save it on the device where you went live.
Give your video a new lease of life by converting it into shorter, more nutritious videos that highlight important messages or provide quick entertainment.
You can not only share these snippets on Facebook, but also on YouTube, Instagram, Twitter, TikTok or any other social media channel of your choice.
Even if you have a podcast, you can even extract audio from the video to use as content for a future episode!
If you are not yet using Facebook Live for business purposes, now is a good time to get started and engage with your community.
Few companies use this. So there has never been a better time to get your audience's attention, increase brand awareness and turn your followers into customers.
Are you ready to start your Facebook strategy? Plan and schedule your Facebook posts in advance with Later!
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Jessica is a creative problem solver and content writer. She loves to talk about everything related to social media marketing, except on Monday night when she's watching The Bachelor. Jessica comes from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.