Instagram roles are a quick and fun way to share content with your audience. However, that doesn't mean you have to forego a carefully crafted Instagram aesthetic.
Thankfully, there are a few different ways you can jump on the reels trend and keep your aesthetic intact!
To help you with this, we're sharing three quick and easy design hacks, as well as the best editing apps to improve the aesthetics of your Instagram roles:
How important is your Instagram role aesthetic?
Roles, similar to TikTok posts, should be fun, fast and entertaining.
And while a beautiful aesthetics It's always nice to have that creating engaging roles with a worthwhile payout is far more likely to be successful.
However, if you want to share roles on your profile grid (this is a great way to get valuable extra exposure and increase your virality) then you should consider how they will look next to your other posts.
Your top 9-12 Instagram posts are often the first pieces of content that visitors to your profile see – and they can be the deciding factor in whether or not someone clicks the Follow button.
If your roles disrupt your aesthetics, they can slow your growth. A strong first impression counts on Instagram, especially when it comes to converting visitors into followers.
One of the best ways to ensure that your Instagram aesthetic is always up to date is to plan and preview your posts in advance.
Later is free Visual Instagram planner shows you exactly what your Instagram feed will look like ahead of time so you can achieve the perfect Instagram aesthetic!
You can easily rearrange or swap photos from your media library until you find the best composition for your feed.
Also, you can now use Later's Visual Planner right from your phone! All you have to do is open the Later app, select Preview, and then select Add Media.
Are you ready to create the perfect Instagram aesthetic for your brand? Design, curate, and help plan your feed Later!
3 Easy Ways To Improve The Aesthetic Of Your Instagram Roles
Fortunately, improving the aesthetics of your Instagram roles is easier than you might think. All you need are a few handy and affordable apps. This is how it works:
# 1: apply a branded filter for a consistent gradient
One of the fastest ways to add your Instagram roles to your feed is to apply the same filter style.
For example, if you have a light and airy Instagram feed aesthetic, you want your Instagram reels to look light and airy too.
You can apply an Instagram Stories AR filter while taking a role by tapping the Effects button and scrolling through the library.
Alternatively, you can apply a filter to your role by pressing a to save it to your camera roll Third party editing appand then upload it to Instagram again.
Here are just some great apps for adding filters and custom presets to your videos:
# 2: Use a video editing tool like InShot to add branded borders and custom font overlays
InShot is one of the best video editing apps out there and is great for adding branded backgrounds or custom font overlays to your Instagram roles.
These simple touches can make your reels adapt much better to your feed aesthetic, especially if you already have a strong color palette.
Also, adding a branded background is a great way to tweak your role for the 4: 5 feed preview. Adding a color border to your 9:16 rolls will prevent your video from being cropped.
To find out how to do this, check out Natasha from @solstudiomarketingQuick tutorial hack:
TIP: If you'd like to hide an Instagram role from your main feed but want to keep it on the Roles tab, tap the three dots in the top right corner of the video and select "Remove from Profile Grid".
# 3: create a custom cover photo
If you're really serious about your aesthetics, you can create a custom cover photo for your roles just like you would for one IGTV Video.
One of the easiest ways to do this is by using Instagram stories templates to create professional designs for your brand.
There are tons of easy to use apps This will help you create beautiful Instagram Stories designs that are the same format as Instagram Reels.
Storyluxe, Unfold, and over are all packaged with great templates that you can customize to suit your branding aesthetic.
ICYMI: We partnered with Storyluxe to create a brand new range of Instagram Stories templates designed specifically for our users!
To access the templates, Download the Storyluxe app. Next, scroll through the bottom menu and select "Later".
After you've created your custom cover design and saved it on your camera roll, all that's left to do is add it to your Instagram roll. You can do this by tapping “Cover” during the publishing phase, then tapping “Add from Camera Roll”.
As simple as that!
Are you ready to take your Instagram Reels designs to the next level? Check out our awesome new Storyluxe Instagram Stories templates now!
Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.