Content is power.

It comes in countless forms, and each of these forms can be turned into countless permutations.

Do you think your about page has to be text?

Think again

The world of media is at your fingertips: video, images, audio and even GIFs.

They are committed to each other, but when you use them in combination, you will create powerful content.

You can also get one ton of miles from a single piece of content through repurposing.

A how-to blog is not just a blog – it is the script for an explanatory video or a shared infographic or the basis of an e-book.

Each form reaches different eyes and expands your network.

Ready to learn more?

Check out these 100 types of content to find out how to get the most out of your content.

1. About

Your "About Us" content is one of the strongest content you can create for your brand.

It positions you or your company as the market leader, earns trust and builds a human connection – if it is done well.


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We do it like this:

Search engine journal About us

In three sentences, we describe our team's mission, an excerpt from our history, and how we serve the content of our audience authority.

2nd app

Great apps don't often start from scratch.

Take a look at Gabriel Wyner, who turned his bestselling book “Fluent Forever” into a language learning app.

3. Audiobook

Reach your audience on the go by adding audio to an existing eBook.

For example, Ryan Holiday & # 39; s Growth Hacker expands its book audience to listeners by adding an audible book by Audible.

Audible's simple publisher platform, ACX, makes this accessible to everyone.

4. Augmented Reality

Would you like to make your brand everyday?

Pokemon Go is an astonishing example: you've captured the occasional mobile gaming network and reached a whole new group of fans.


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5. Awards

Awards are great for provoking a reaction from experts – and for generating content.

Look no further than the US Search Awards.

Every year they give awards to top SEO and marketing professionals.

6. Behind the scenes

Team building, project progress and culture are great places to start behind the scenes.

With this exclusive look, Facebook shows its London engineering office behind the scenes.

7. Blog post

Think of your blog as a hub for all of your extensive content.

Our strategy in the Search Engine Journal: frequent, high-quality contributions to maximize traffic growth.

8. Cartoon / comic

Do you need a laugh?

Marketoonist shows us how to do it: Avoid deaf marketing, keep it simple and publish new cartoons frequently.

9. Case study

Do you think a case study needs to be a dry, visually boring PDF to be professional?

Hubspot differs: They deal with statistics, images, testimonials and much more.

10. Calendar

Great when your brand deals with local events and conferences.

Check out Amelia to create your own event calendar.

11. Cause

Causes lead a brand from interesting to admirable.

Ax uses purpose-built content to face a problem and re-focus on a human focus.

12. Certification program

Improve your authority by creating an online course or certification program.

The Moz Academy offers sophisticated, straightforward information about what to expect.

13. Challenge

Challenges can be used to mobilize your audience.

Check out NaNoWriMo, a nonprofit that hosts a novel writing challenge every year.

Your dedicated community stays engaged all year round.

14. Cheat sheet

What does a successful cheat sheet look like?

The Marketing Insider Group knows: It teaches beginners how to format a killer blog in a single image and 13 words.

15. Checklist

What could be nicer than a checklist for writing checklists?

Create a targeted breakdown with simple dots and consistent formatting.

16. Clickbait

Bad clickbait is all near the surface, but you can use the same tactic for high quality content.

The Search Engine Journal uses the list format, emotional words and a unique value for the conversation.


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17. Co-branding

When two brands work together to develop a new product or service, it is co-branding.

A good example of this is PayPal and Honey, a match that increases the goal of maximizing your money.

18. Collaborative / jointly created content

Collaborative content dramatically expands your audience with every contributor added.

The bonus: guest contributions, interviews and contributors quote a ton of value for your content.

19. Corporate culture

You can tell a lot about the corporate culture in the form in which you present it.

Here's & # 39; s: Scribe Writing's amazing Culture Bible is a publicly editable Google Doc.

20. Comparison

This content is great for outlining:

  • Advantages and disadvantages
  • Your product against another
  • Features available at different prices
  • Your ideal customer's path to changeover

Whatever your goal, be brave, but fill out your prejudices.

Take Growth Marketing Pro, for example: A quickly digestible graphic highlights its rating, target group and costs.

21. Content library / resource center

By the time you read this, you have probably found our resource library.


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It's full of e-books, the history of Google algorithm updates, podcasts and webinars.

Google algorithm history

22nd competition

A competition is a great way to gain new followers and encourage engagement from your loyal audience.

Take Upwork: They asked for success stories in return for the chance to win $ 1,000.

23rd course

The world of digital marketing never sleeps, and that means that your followers are constantly looking for ways to improve their skills.

Social creators (an education company that focuses on storytelling) instantly increase their credibility and show expertise with a single high quality image.

24. Curated content

Curated content is ideal for building links and expanding your audience. They are available in three main forms: your content, content from the Internet, or a mixture of both.

Check out brain pickings for curated content with a consistent focus.

25. Data: analysis

Original data is valuable. Original data + analysis? Priceless.


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WordStream has done this incredibly well over the years.

For example, WordStream looked at how COVID-19 affects Google Ads results in 21 industries and provided actionable tips to minimize the impact.

26. Dates: journalism

Simply put, data journalism is storytelling with data.

FiveThirtyEight are kings of data journalism, especially when it comes to politics

Take a look at the Atlas of Redistricting, which uses data to create alternative congress cards to help promote more competitive elections.

27. Data: visualization

Visual content is addictive.

Diagrams and graphics are an easy way to display a large amount of data without getting involved with the essentials.

Visualized data can be in the form of a size comparison, such as Reuters chilling graphics of the one-way plastic crisis.

28th day in life

This type of content was created for videos.

Elif Hiz combines an authentic style behind the scenes with an elegant approach to real challenges, which she faces as a manager for digital marketing.

29. Demo / product tour

Transformative product demos not only show how great the product is, but also how it helps people get the results they want.


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Take the GoPro HERO 8 Black + Max demo – it's visceral content that reaches the edge of your seat and shows the extreme lifestyle that many GoPro users strive for.

30. Diagram

Perhaps you have a complicated idea that you would like to present.

You may want to disassemble a product and show exactly how it works (courage first).

Diagrams – like the Social Media Transit Map – show the connectivity quickly and beautifully.

31. Dictionary

Would you like to inform your followers about the most important industry terms?

Hootsuite's social media glossary is an excellent example of providing valuable definitions that strengthen brand-specific authority.

32. Easter egg

Like their colorful real counterparts, this hidden content makes us smile.

This is because it can show the silly side of a brand like Google's Dino Run Game, which only shows up in Chrome when your internet connection is lost.

33. Ebook

Search engine journal ebooks

Think of e-books as a deep look at your favorite content, like our full guide to vacation marketing.


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Offering free e-books is also a great way to expand your email list.

34. Email

Emails provide information about upcoming webinars, motivate you to act and much more.

Create outstanding subject lines for a higher opening rate. Use emotional words, the second person (you, yours) and keep it simple.

35. Temporary content

In an instant (or at least in a few seconds) it's gone.

Think: Snapchat – it attacks the FOMO instinct and triggers immediate action.

36. Events: Personal

There is no substitute for live events.

For this reason, the Content Marketing Institute uses summits and award ceremonies as part of its brand strategy.

37. Events: Virtual

E-conferences and virtual events are more important today than ever.

A virtual event can be as simple as live streaming on YouTube or Facebook – or as complicated as hosting an eSummit with thousands of participants.

38. Explaner

Satisfy this hunger for knowledge and mobilize your audience.

PBS Eons are taking an important step in the education market, and relevant merchandise items are associated with their intelligent content.


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39. Fact check

Do you want to uncover fake news?

Corrective uses raw investigative journalism to shed light on the truth.

40. Facts

Let facts triumph over fiction.

The Search Engine Journal often compiles relevant and useful facts to help marketers do their jobs better.

41. Errors

Failure can be humiliating – it can also be endearing.

The Content Marketing Institute shows its vulnerable side by recognizing errors and showing how they grew.

42. FAQ

FAQs create trust and transparency.

Line's image-based FAQs are easy to read and match your brand.

43. Forums

Reddit can be intimidating.

Editors refuse to be marketed – but they will participate as an honest focus group.

The insurance company TransAmerica used their discussions on Reddit to create new content.

44th game

Make content marketing more fun with games.

Try tools like The Training Arcade to help you create a game that is tailored to your target audience.


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45. Gated

Do you want your audience to feel special?

Exclusive content – like content only for Patreon supporters – reward your followers for their commitment.

46. ​​GIFs

It's no secret that the new language of the internet is GIF.

Nerd Fitness uses them to explain exercises and involve readers in inside jokes.

47th gossip

Everyone loves a little hot gossip.

For this reason, people use rumors as a starting point for discussions and use clickbait headlines to appeal to readers.

48th guest post

Regardless of whether you're posting on a third party website or posting a guest blogger on your blog, guest posts are an incredible way to expand your reach and speak to new audiences.

New to guest posts? Follow the Quicksprout checklist to get your first hit.

49. Instructions

Detailed, final, ultimate – all three words describe a dive guide on every topic.

Our link building guide is thoroughly researched and easy to digest.

50. Recruitment and recruitment

Help prospective employees understand what you're looking for.

LinkedIn quickly outlines criteria on its optimized, eye-catching platform.


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51. Instructions

Two rules of thumb keep your instructions up to date: relevance and authenticity.

Optin Monster comes out of the park with How to Make Money on Instagram.

52. Human interest

This type of content is all about positivity.

Delight your audience with growth-oriented stories like the high-quality videos from Bold Content.

53. Humor

Laughter is the best medicine and also part of the best marketing.

Scott Adams builds camaraderie with his audience through fun cartoons.

54. Pictures: camp

Stock photos and pictures give every content a professional touch.

User-submitted photos on Pexels are high quality and millennial.

55. Pictures: Original

Would you like to see your images across the web?

Mark Smiciklas produces high quality graphics and expands his follower base with little effort.

56th infographic

Easy-to-fly, visually appealing infographics help readers process (and share) data.

Check out Venngage for amazing examples and templates.

57. Interview / Q & A / AMA

Would you like to increase your authority on a topic?

Consult an expert or try an AMA session on Reddit – Bill Gates took what they learned and turned it into tons of cutting-edge content.


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58th investigation

You don't have to be a journalist to investigate a riddle or debunk long-term beliefs.

You don't have to invest many hours in an exhibit.

The truth is out there – in the form of exact facts, dates, or quotes.

All you have to do is find it.

Here's a simple example: 10 facts that you think you know about SEO that are actually myths.

59. Landing Page

It's your home base, so it's worth lighting up.

Our eye-catching landing page offers three hot stories in a moving carousel.

60. Listicle

Here are 3 reasons why lists are great:

  • They can be scanned.
  • They are straightforward.
  • People love lists.

7 Fantastic SEO Tools Offering a Free Trial is a great example.

61. Magazines

Whether it's print or online, publishing a magazine is a great way to ensure that your website always has fresh, expert content.


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In Forbes you will find high quality examples.

62. cards

We can't share this content type without mentioning one of the most wanted maps on the Internet in 2020: Johns Hopkins' live COVID-19 tracker.

It converts complicated global data into a digestible map.

63. Memes

You don't just make a new meme – it's just about community iteration.

BuzzFeed combines memes to connect with an internet hip audience and give them an inside joke laugh.

64. microsite

It is exactly what it promises: compact, simple and to the point.

Collaborative Fund uses an entertaining infographic to highlight the impact of car sharing on the future.

66. News: Analysis

Take your audience on a profound journey.

Politico creates serious, state-of-the-art analyzes that add value to the entire publication.

67. News: Break

This is a great tactic to keep readers engaged.

Adweek brings it to the marketing niche with the latest news.

68. News: Company

Do you have a new product or service?

Advertise it with company news.


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Check out SpaceX's innovative coverage of their new product, rightly referred to as historical news.

69. News: Current affairs

Create content that explains how major events around the world are currently affecting your business, market, or niche.

The obvious example for 2020: The impact of COVID-19 is an opportunity to create content that will inform and help your audience.

The Search Engine Journal has offered several articles on the effects of COVID-19.

70. News: Industry News / Summary

Google and social media platforms are constantly changing.

In our news section you will find the latest information on Google shifts, SEO, social media updates and much more.

71st newsletter

Keep your audience up to date.

We optimize our newsletter by formatting for all devices and adding eye-catching images.

72nd opinion

This content type has many names:

  • Argumentative
  • Rant
  • perspective
  • comment
  • Think piece

An amazing example of a smart, authentic opinion piece can be found in Mark Ritson's Marketing in the time of COVID-19.


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73. Opposing perspectives

Duke it out!

Steven Crowder's "Change My Mind" leads to a live discussion on difficult topics.

74. Paid tools

All high-quality content is subjected to a strict correction before the start.

Tools such as grammar offer free basic service and extensive attention for paid users.

75. PDF

Sharing a PDF document is a great way to gain authority on a topic.

Check out Deloitte for a high quality example.

76. Personal narrative

Let your vulnerable side shine.

Noelle Stevenson deeply humanizes her image by revealing her difficult personal journey in "The Fire Never Goes Out".

77. Photo gallery

Whether in carousel format or on a single page, photos increase engagement and ensure clicks.

Expedia uses photos to sell not only a great trip but also a lifestyle.

78. Plugin

Developing a plugin for your specific niche will help your brand gain a foothold in the WordPress sphere.

Check out MonsterInsights to find a killer example.

79th podcast

Podcasts come in three main forms:


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80th Survey / Survey

Ask your audience exactly what you want to know.

SurveyMonkey's Facebook survey collects information that can be used as feed for future content.

81. Predictions

Evidence-based speculation shows trust and expertise.

In our webinar you will find a forecast for the future of SEO in 2020.

82nd presentation

Who says a slide deck has to be boring?

Increase engagement with a TED talk like Dan Cobley's evergreen presentation.

83rd press release

Do you have an important announcement?

You may be sending the details to news agencies in your niche.

Check out great examples of using press releases for McDonald & # 39; s events.

84. Profile: company / business / brand

Introduce your company with a short video that shows your company, company or brand in such a way that you are humanized towards your followers.

Phillips uses this method to share his business trip.

85. Profile: Personal

A catchy biography is essential for your personal blog and guest posts.

Check out Ann Handley's Bios: both in her short and long versions, her personality (and authority) shines through.


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86. Promotion

Link your brand to all of your favorite content creators.

Here's a good example: SquareSpace announces promo codes via podcasts and YouTube channels.

87th Quiz

From silly to educational, everyone loves a fun quiz.

Clickhole is a great example of how to get satirical.

88th research report

Question or question your followers and turn them into original research.

Looking for ideas? has tons.

89. Screenshots

Do you have technical content?

Explain a tool, method, or function?

Check out The Smart Blogger – blogging boss Jon Morrow uses screenshots to help readers quickly to get Tech in action.

90. Services

Show what you can do about your services.

SalesForce optimizes skimming using checklists, images and statistics.

91. Social media

The core element of this enormous category of content is precisely in the name: social.

Find out how we maintain our brand across platforms and at the same time establish a direct connection to our audience in real time.

92. Sponsorships

The new trend in sponsorship: support for young professionals.

Blue Apron reaches a new audience by sponsoring podcasts outside of their niche.


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93. Statistics

Relevant statistics are a great tactic to improve your researched content.

It adds more power to your content to cite and get the right statistics.

The use of statistics in blogs has been shown to improve customer confidence. (Yes, that's a statistical example! From HubSpot.)

We recommend two great sources: Pew Research Center and Statista.

94. Testimonials

Let your customers speak for you!

Testimonial content is some of the best content to get ideal leads that share the same pain points.

For example, Hubspot brings ideal customers to the fore to demonstrate the demonstrable value.

95. Tools

Tools can be lifesaving (and expensive).

But free tools? Invaluable.

In addition to tools, calculators can be another popular type of content for your website.

And did we mention that they are great connection magnets? For examples, see How to Earn Links by Building Free Tools.

96. Video

Video is a powerful format type.

In addition, you can easily convert other content formats into a video.


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For example, Julia McCoy turns every single YouTube video she produces into a blog and an email campaign.

Here are some types of awesome video styles:

  • Live – Unprocessed and without a cuff
  • Video: 360 – perfect for travel vloggers
  • Video: Playlists – Curated for easy viewing
  • Video: Recorded – polished, produced or naked

Joe Rogan broadcasts his podcast live on YouTube (soon Spotify), expanding his audience and adding a visual element that is only available to audio listeners.

97th webinar

Regardless of whether a webinar takes place live or on demand, it connects growing experts with experts.

The Search Engine Journal regularly hosts webinars based on current industry trends.

98. Whitepaper

Help your leads make an informed decision before taking action.

The Content Marketing Institute's white paper library contains reports that demonstrate brand viability.

99. Wiki

In an industry with many complicated terms?

Seobility is simplified with a niche-specific wiki.

100. Why

Explanatory content can be powerful.

An unanswered question is an unbelievable catch.

Why a target audience analysis is necessary for SEO is an amazing example of why this type of content Has to Be part of your repertoire.


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Build the right types and strengthen your brand: content is everywhere

Every content starts with an idea.

Once you have this great idea, you can use this list of content types to choose the format that best presents this idea.

And never limit yourself to one idea, one format.

An idea can be converted into several formats – text, video or audio.

The only limit is your imagination!

By creating everything With great content formats, you're sure to reach a huge, diverse audience, build your brand name, and offer a variety of formats that your audience will love and consume.

Go ahead – choose one and get started.

Selected image source: Paulo Bobita


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