Attention influencers: The new Instagram Creator Studio will help you manage All of your Instagram posts, desktop insights, monetization of your content and much more!

Previously, Creator Studio was only available for Facebook Pages. Now everything has changed.

The new Instagram Creator Studio gives developers access to a host of new tools and features, including the ability to schedule IGTV videos!

Here's everything you need to know about Instagram's new Creator Studio:

Instagram Creator Studio Guide

What is the Instagram Creator Studio?

This might be the first time you've heard of Instagram Creator Studio, but it has been in the works for a while!

It all started in late 2017 when Facebook launched its Facebook Creator app and Facebook for Creators website to help Creators manage their presence on Facebook.

In August last year, Facebook announced the launch of its Creator Studio, which allows developers to manage content and publish it on Facebook.

Just months later, in December, Facebook announced that it was testing a new Instagram Creator account that would give users access to flexible profile controls, simplified messaging, and other growth tools:

Instagram Creator Account

And now Facebook is integrating Instagram into Creator Studio so developers can do that Publish, manage, measure and monetize content on your pages and Instagram accounts.

Note: Facebook recently retired the Creator app and Creator Studio is now only available on desktop.

Instagram Creator Studio

Here's the big question: who is Instagram's Creator Studio for? We have mentioned "Creator" several times before, but what does that really mean?

"Creator" is a collective term for users who create and share original content – people like Lilly Singh, Baby Ariel and Lelepons, as well as influencers, bloggers and more.

According to the Facebook press release, one of their biggest goals is to help the developers Make money off of the content they create, including ad revenue, branded collaborations, and fan support.

"These options allow developers to turn their passion into a business and make money on any combination of monetization products that makes sense for their content and audience, ”Facebook wrote in its press release.

In this way, Instagram Creator Studio could be seen as an attempt to compete with other content distribution platforms like YouTube (which already has a number of monetization features).

So if you're not a creator, does that mean you shouldn't be using Creator Studio?

Not necessarily! Instagram's Creator Studio tools are definitely useful – especially the ability to schedule IGTV videos.

That said, Creator Studio is pretty limited when it comes to analysis, visual planning, team collaboration, and more.

In other words, if you're looking for a tool to tweak your overall Instagram strategy, visually plan and schedule your content, and allocate revenue to specific Instagram posts, you will likely be using an Instagram marketing platform like Later instead.

ICYMI: Creators can use Later Best time to post, Collect, conversationsand Analytics functions – so far only available in Instagram Business Profiles.

Not sure whether to switch to a creator profile? Check out our blog post to see if it's right for you.

How to connect your Instagram account to Creator Studio

Before you can manage posts, get insights, or publish your Instagram content from the desktop, you must first link your Instagram account to Creator Studio. This is how it works:

First, open Creator Studio on your desktop and click the Instagram icon at the top of the page:

Instagram Creator Studio Guide

What happens next depends on the relationship between your Instagram accounts and the Facebook Pages:

Option 1: If you manage a Facebook Page that is already connected to the Instagram account you want to use in Creator Studio, click to connect to that page.

Option 2: If you don't already have a Facebook Page that is connected to an Instagram account, click Connect to Instagram. Then follow the instructions to sign in to the Instagram account you want to connect to.

Instagram Creator Studio Guide

Option 3: If you manage a Facebook Page that is connected to an Instagram account but want to use another Instagram account that is not listed, click on "Connect another Instagram account". and follow the instructions.

Option 4: If you already have multiple Instagram accounts connected to your Facebook Page or Facebook Pages and want to manage them in Creator Studio, click "Continue with Connected Accounts".

Note: Once someone connects to an Instagram account in Creator Studio, any other user with a role on the Facebook Page associated with that account will automatically have access to it in Creator Studio's Instagram area.

And that's it! Once you've followed the steps above, you'll automatically be given access to the new Instagram tools in Creator Studio.

How to use Instagram Creator Studio

Once you've connected your Instagram account to Creator Studio, you'll be able to manage all of your Instagram posts (including Instagram post scheduling) and get insights into activity and audience.

The following section describes all of the features of Creator Studio:

# 1: manage your Instagram content with the Instagram content library

The Content library The tab in Creator Studio provides an overview of all of your Instagram videos, photos, carousels, stories, and IGTV posts.

Instagram Creator Studio

You can use the search bar to find content quickly or use the filters to organize content by Post status (All, Published, Archived) or Date.

Instagram Creator Studio

You can also click on any of the items in your list for a more detailed view of its content and its performance.

This includes insights into how many people saw the post, where they saw the post, how they interacted with the post, and what actions people took to engage with the post.

In general, you'll see the same custom post analytics you'll see in the native Instagram app, but Creator Studio lacks when it comes to rating your content as a whole (the Instagram app does this a lot better, right? You can use an advanced Instagram Analytics platform.

Instagram Creator Studio

The insights you get when you click an item in the content library depend on the type of post you click.

For example, the information you see about a story you posted is slightly different from the information you see about a video you posted.

Instagram Creator Studio

# 2: Post Instagram & IGTV content

Instagram Creator Studio also offers Publishing tools for Instagram feed posts and IGTV. This gives developers a unified place to manage their presence and content on both Facebook and Instagram.

First, click on "Post" in the top left of the page (you should see options for Instagram Feed and IGTV):

Instagram Creator Studio Guide

The publishing process is a little different for Instagram posts and IGTV videos. Here's how to schedule posts on your Instagram feed. However, you can also check out our step-by-step guide on how to schedule IGTV videos with Creator Studio.

After selecting Instagram Feed, a window will open to the right of the screen where you can upload your picture (or pictures for carousel posts), write your caption, and add a location.

Instagram Creator Studio Guide

You can also tag people on Instagram photo and carousel posts. Just tap the ellipsis button under your post and select Tag.

Then click anywhere on the photo to mark an account.

If necessary, you can also crop your images to different dimensions.

Instagram Creator Studio

When you are satisfied, click Click the down arrow next to the Publish button and choose Schedule.

A panel with calendar and time settings appears. Just add the day and time you want your post to go live.

Instagram Creator Studio

When you're happy with the date and time, hit the Schedule button and you're good to go! Creator Studio will publish your contribution to your feed in due course.

You can also view your planned posts and IGTV videos in the content library under the heading "Planned" under "Post status".

Instagram Creator Studio

What's the difference between scheduling Instagram posts in Creator Studio and later?

We recommend using Creator Studio for one-time posts that you need to plan for, such as: B. IGTV Videos (IGTV videos are not currently available in the Instagram API, so Creator Studio is the only place you can schedule IGTV videos).

However, Creator Studio is a very simple planning tool that will not help you plan your Instagram feed, find the best time to post, manage comments, or post on multiple social platforms.

There's also no visual content calendar or media library to organize all of your photos and videos. Hence, it can be difficult to see all of the content at a glance as you can later:

Later, Instagram Creator profiles can schedule posts, access analytics, find the best time to post, manage comments, and UGC search and republish.

# 3: Track Your Instagram Insights

In addition to scheduling capabilities, Instagram's new Creator Studio also includes an Insights tab that helps developers better understand their target audience and how users interact with their content.

Remember that Creator Studio only collects insights from the last 7 days and only at the account levelWith other Instagram analytics platforms, you can get data worth up to 3 months.

On the Insights tab, you can view Insights Insights to see what action people are taking when they deal with your account. In addition, the reach and the total number of impressions of your content in the last 7 days are recorded.

Instagram Creator Studio Guide

Things to note:

  • You'll only see insights for posts and stories you've posted since converting to a company or creator account
  • Your account insights and metrics include both paid and organic activity

You can also view Insights into the audience with information about your followers and target audience, including gender, age group and location.

Instagram Creator Studio Guide

And that's it!

Instagram's new Creator Studio is a great tool for developers Engage your fans, manage their presence, and build a business.

However, if you want to work on tweaking your content for more engagement, followers, and sales, you will likely be happier (free too!) With an all-in-one visual marketing platform like Later.

Are you ready to step up your Instagram game, grow your audience, and get more engagement? Plan and Schedule your Instagram feed and stories posts with later!

Written by

Benjamin Chacon

Benjamin is a content marketing strategist at Later and recently performed a transplant from Toronto. You can follow his daily life on Instagram @benjaminchacs.

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