According to Google's John Mueller, the total number of backlinks on a website does not matter to the search algorithm.
One good link from a relevant website can be more powerful than millions of low quality links.
This is stated by Mueller during Google Search Central's SEO hangout recorded on February 19.
A website owner asks Müller the following question: "What Matters Most? The number of unique referring backlink domains or the total number of backlinks?"
In Times known for his vague answers, Mueller couldn't explain more clearly how little either of these factors matters to Google.
Read his full answer in the section below.
John Mueller from Google on backlinks
Mueller advises website owners not to focus on the total number of links pointing to their website or the total number of unique referring domains.
Read on below
Google doesn't rate links that way, he explains:
"I don't think we differentiate that much in our systems. From my perspective, I wouldn't focus on the total number of links to your website or the total number of domain links to your website, as we link in a completely different way consider. "
What is important for Google with links is the relevance of each link to the website they are pointing to.
This is how Google determines how much individual links should be weighted. The total "doesn't matter at all."
In theory, a website could create millions of links across millions of domains, and Google could end up ignoring them.
Read on below
"We're trying to understand what's relevant to a website, how much we should weigh these individual links, and the total number of links doesn't matter at all." Because you could create millions of links to millions of websites if you wanted, and we could just ignore them all. "
According to Müller, a single link from a relevant source can send a stronger signal to Google on how that page should be treated.
He gives a hypothetical example of a page linked to from an important news page. Google would consider it an important page even if it was one of the few links it had.
“Or there could be a really good link from a website that is a really important sign to us that we should treat that website as relevant because it has that one link. I don't know, maybe from the home page of a major news site. So the total number is essentially completely irrelevant. "
Quality over quantity is important to Google.
Hear Mueller's full answer in the video below:
For more information on this hangout, see the following articles: