1. Custom notifications
  2. Performance Insights
  3. Long time, no updates

The Google Ads mobile app is being updated with two new features that advertisers can use to monitor and improve campaign performance on the fly.

The new features include:

  • Custom notifications about performance and status changes.
  • Further data about fluctuations in campaign performance.

Here is an overview of each of these updates.

Custom notifications

Advertisers can now use the Google Ads mobile app to set custom notifications for them about important things.

For example, if an advertiser wants to keep track of the conversion volume during a seasonal sale, the app can be programmed to send a notification when the conversion volume increases by a certain amount.

In this example provided by Google, you can see how the app has been set to send a notification when the conversion volume increases by more than 10%.

The Google Ads app receives new functions after 3 months without updates

The Google Ads app receives new functions after 3 months without updates

To set a custom notification, first go to the Settings page and enable Notifications if you haven't already.

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Then tap Custom Notifications to set up your own notifications. These can be adjusted at any time.

Performance Insights

The Google Ads mobile app is enhanced with performance information that advertisers can use to keep track of their campaigns when they are away from a computer.

The Google Ads app receives new functions after 3 months without updates

This information is available on the Google Ads desktop interface. Now advertisers can access it on their phones.

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In addition, the app sends real-time notifications when it sees significant changes to this newly added performance information.

The notification explains why the change was made and Google Ads may offer a recommendation on how to resolve the issue.

The Google Ads app receives new functions after 3 months without updates

These updates are now available in the latest version of the Google Ads mobile app for Android and iOS.

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Long time, no updates

This update follows a three-month hiatus with no updates to the Google Ads app. Google rarely lets any of its apps run for more than a month without at least one minor update, but that hasn't been the case lately.

Google's app suite has gone without updates for so long that iOS is warning users that they are using an outdated app.

Google is now notifying users that their apps are out of date (although no updates are available). Https://t.co/o7UXCzttfo pic.twitter.com/WXmAZ1Se4h

– Spencer Dailey (@SpencerDailey) February 10, 2021

Updates to Google's apps have been rolled out in the past few days, but many are still three months out of date.

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At the time of writing, apps like Google Chrome, Google Drive, Google Maps, Google Photos, and others are waiting for updates.

Google has not commented on the lack of updates, although it has been speculated that the reason may be due to Apple's new App Store rules introduced in December.

Apple now requires app developers to report on their own what data is being collected from users and how the data is being used.

The information provided by developers is used to create a privacy nutrition label that users can review before downloading an app.

For example, here's the new privacy label for the Google Ads app:

The Google Ads app receives new functions after 3 months without updates

Given that Google stopped updating its apps for a few months after Apple introduced these mandatory labels, some believe the company is trying to circumvent Apple's rules. That too is pure speculation.

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Google recently announced that it has no plans to develop alternative methods of tracking users.

If Google's recent activity is still ongoing, there may be more out of date apps updated in the coming days or weeks.

Source: Google Ads Help

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