After Google annoyed us for many months that the Google Search Console was getting support for regular expressions and even releasing a help document around them, Google finally launched regex support for the filters for performance reports.

And yes, the SEO industry is very excited about the start. Here's what's new.

Regular expressions in the performance report

Google added that it added regular expressions or regex – an advanced way to perform complex filtering and search / replacement techniques. Google said, "This will help you build more complex query and page-based filters and answer other questions that interest you. For example, let's say your business is called" cats and dogs "but is sometimes also called" cats and dogs. " "or even" cats and dogs "abbreviated" c & d ". You can use a regex filter to capture all of your branding queries by defining the regex filter: Cats and Dogs | Cats & Dogs | c & d. "

To use the new Regex filter, create a query or a page filter, select the drop-down menu and select Custom. Google has a help document, but it's not fully live yet. You should be able to see it here soon.

Google added this disclaimer: "Sometimes queries and pages are not available in the reports to protect user privacy or due to storage restrictions. To make sure our users are aware of this, we've added a reminder that each Time contains a relevant ad. " Filter is applied to queries or pages. "

This is how it looks (click to enlarge):

Click for full size

Comparison mode improvements

The Google Search Console performance report comparison mode now fully supports cases where more than a single metric is selected. Previously, if more than one metric was selected, the table did not have a comparison column with the relative percentage difference, Google explained.

Also, Google has improved the user interface to make it easier to view these results side-by-side and to nearly double the area available for the data table. Also, compare mode now supports the new regex filter for queries and pages, as mentioned above.

The help document for this is currently active and functional.

This is what this report looks like:

Click for full size

SEOs love it

Early feedback shows that SEOs are very excited about this:


The search console now has the RegEx filter and comparison mode !!


– Pedro Dias (@pedrodias) April 7, 2021

Whoa, Regex meets GSC! I love this addition. Daniel and his team are on fire. πŸ™‚

– Glenn Gabe (@glenngabe) April 7, 2021

Oh hello! GSC is changing. I look forward to looking into it!

– Marie Haynes (@Marie_Haynes) April 7, 2021

Woohoo! So happy that we now have regex filters in the search console's performance reports – a dream come true, right ?! 😏

– Daniel Waisberg (@danielwaisberg), April 7, 2021

– Christian Oliveira (@christian_wilde) April 7, 2021

I looked for the regex filter in GSC

– Rajeev Lekhwar @ (@ PanditRajeev22) April 7, 2021

– Tobias Vuorelma (@TVuorelma) April 7, 2021

– Suganthan Mohanadasan (@Suganthanmn) April 7, 2021

– Marta Romera (@Martarromsua) April 7, 2021

Thanks to @googlesearchc, Regex is a big step forward! If you could add functions to the SC-API or dynamically change names / IDs to make selenium work … that would be great.

– Brian Shumway (@b_shumway) April 7, 2021

πŸ™Œ Two of the most useful updates that could be done. It saves so much time.

– Andrew Prince (@ AndrewPrince16) April 7, 2021

Thank you @googlesearchc !!!

Previously, users could filter queries and page URLs based on three patterns: They contain a string, not a string that exactly matches a string. Previously, complex cases like queries with one of the few optional strings were not supported

– Jeannie Hill (@essentialskill) April 7, 2021

– Ruth⁷ (@rvtheverett) April 7, 2021

Immediately my GSC tab was updated and shaken

– Chloe Ivy Rose @ (@chloeivyroseseo) April 7, 2021

REGEX in GSC warning πŸ™Œ #SEO

– Dan Nutter (@VeryDanNutter) April 7, 2021

Forum discussion on Twitter.


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