Did you know that 14.1% of global retail purchases are made online? Well it's true. E-commerce is becoming more popular around the world every day. This makes sense considering how convenient and inexpensive it is to shop online.
If you are making a name for yourself in the ecommerce industry, keeping up to date with ecommerce trends is important to help you stand out from the competition. Read on to learn what trends are in place for 2021 so you can effectively reach your target customers.
New SMM strategies
Social media marketing (SMM) has been indispensable for many years, but now it goes beyond Facebook, Twitter and Instagram. When users migrate to other platforms such as YouTube, TikTok and Tumblr, ads should be placed on these websites as well as on classic social media platforms.
YouTube ads for ecommerce stores are becoming a must have for any business. You can choose which types of videos you want your ads to appear on or target people whose computers have certain search histories or cookies downloaded. This ensures that the people who matter most get your ads.
Did you know that 73% of consumers buy a product or invest in a service after watching a video about it? These videos can be uploaded to both social media and your official website. Short clips can also be displayed in PPC ads that users can click to see the rest of your webpage.
Explanatory videos – video testimonials where a customer talks about how satisfied they are with their investment – are one of the most common. However, you may also want to try infographic animation. You're engaging, fun to watch, and more likely to make people think of facts and data about your company.
Address mobile users
Ecommerce sales will primarily be made on mobile devices from 2021. So it is important that you set up your ads and shopping website to be accessible on these platforms. Make sure that your Shopify site is mobile-friendly, even if that means it will make your desktop site a little more visible. People need to be able to easily search and navigate your catalog from phones and tablets.
AI is also growing in 2021 and can serve various purposes including customer service, site navigation, and optimization for different platforms. You need to program your AI to do what you need to. Some uses include chatbots, accepting payment methods, storing information for the website to use the next time the buyer returns, and more.
Ecommerce trends beyond 2021
While there are many great trends in online trading that are being blown up right now, you can't go wrong starting out with these strategies.
Now that you know some of the biggest ecommerce trends that will rock in 2021, it's time to learn more about making and managing money. Check out the rest of our website to read articles on corporate finance and innovations that increase ROI.