Instagram's aesthetic trends are constantly evolving – but what does 2021 hold in store for your feed?
From the rise of Instagram roles to perfectly coordinated memes, your Instagram feed will be more creative and engaging than ever.
Discover all the aesthetic trends to watch out for on Instagram in 2021 and how to use them to grow your business or brand:
What does the future hold for the Instagram aesthetic in 2021:
The Instagram world is moving fast and when it comes to creative trends, things can change almost overnight.
You need to be on the cutting edge if you want to convert visitors into followers and followers into customers.
And with a complex Instagram algorithm To compete with you, you need to make sure that your posts stand out from the crowd and deliver for your business.
Ready to be one step ahead of the curve? Here are Instagram's best aesthetic trends for 2021:
- # 1: the rise of roles
- # 2: visual brand storytelling
- # 3: inclusivity and accessibility
- # 4: editing without editing
- # 5: Text-heavy carousel posts for advocacy
- # 6: Community-led content
- # 7: Animated elements
- # 8: hand-drawn layers
- # 9: Contextual buyable posts
- # 10: old-school interfaces
- # 11: grit and grain
- # 12: memes
Instagram Aesthetic Trends # 1: The Rise of Roles
Instagram roles are one of the hottest trends on Instagram right now and they are everywhere. There is even one new link to discover roles in the main navigation menu of Instagram.
But what does that mean for the Instagram aesthetic?
In short, things get a lot more creative – with fast, fun, and engaging video clips at the center.
Now it's easier than ever to create professional looking videos with perfectly coordinated text overlays and special effects thanks to Instagram Reels' advanced editing tools.
In terms of visual aesthetics, roles can be filmed with anyone filter from Instagram's huge library – from grainy film effects to soft fall tones.
And for those who want to disrupt a perfectly curated grid aesthetic, you can add a custom cover photo before hitting publish.
However, perfect aesthetics are less important when it comes to Instagram roles.
The focus should be on creating engaging content that will grab your audience's attention and deliver * role value *.
Ready to dive into the world of Instagram roles? Find out everything you need to know, step by step Video::
Instagram Aesthetic Trends # 2: Visual Brand Storytelling
In 2021, your brand's Instagram profile is just as important (if not more important) as your website.
Potential customers are using the Instagram app more than ever to search for brands and companies instead of Google.
And the first impression counts.
This is why so many brands are investing in theirs Branding and visual storytelling on Instagram – this is one of the best ways to build a large and dedicated fan base.
Check out your profile picture to take advantage of this trend. Includes Instagram Stories Highlightsand the top 9-12 Instagram posts.
Are they all working together to tell a clear and consistent story about your brand?
If not, you may be missing out on the opportunity to convert visitors into followers and followers into customers!
TIP: With Later free Instagram Visual Plannerallows you to visually plan your Instagram feed in advance – this way you can make sure your pictures are always up to date.
You can easily rearrange or swap photos from your media library until you find the best composition for your feed.
Also, you can now use Later visual planner directly from your phone.
Are you ready to create the perfect Instagram aesthetic for your brand? Design, curate, and help plan your feed Later!
Instagram aesthetic trends # 3: inclusivity and accessibility
Inclusivity should never be a "trend", but a positive change is taking place on Instagram right now – and one that should be the status quo not just in 2021, but forever.
Brands actively reinforce and represent their community through their content, be it by diversifying the images they share or by creating posts more accessible with subtitles and alternative text.
Inclusivity is also one of the best ways to reinforce that Sense of community to your brand.
Sharing content that reflects your audience can help members of your community feel represented. This can also be a powerful way to show that you are there for all of your followers, regardless of shape, age, gender, race, orientation, ability, and beyond.
Instagram Aesthetic Trends # 4: The No-Edit Editing
Gone are the days of hard edits and inflated saturation – "no-edit" is the trend everyone will be happy about in 2021.
We talk about tiny changes, a touch of color change and say goodbye to unrealistic changes. Check out how influencers @ jlbabe took this minimal style into their feed:
This minimal editing trend goes hand in hand with the emergence of authentic content on Instagram.
We see tons of brands and companies come on board and show a more honest and vulnerable side of their brand.
When you can showcase the good with the bad, the struggles and the wins, your brand will be more understandable to your audience.
Instagram aesthetic trends # 5: text-heavy carousel posts for cause advocacy
More than ever, people expect a clear stance from the brands they support social issues on Instagram.
For the past 12 months, brands have been visiting Instagram to educate their community on topics ranging from politics to social justice. Text-heavy carousel posts are often used here.
When done right, brands can make a real difference to a movement they care about – while strengthening their brand identity and values.
However, supporting a social cause on social media should be approached with sensitivity and careful thought.
Brands that succumb to tokenism can experience a negative backlash, especially if their corporate actions are inconsistent with their stance on social media.
Are you looking for inspiration on how to support a social cause? Check out these 9 brands that are making significant changes on Instagram.
Instagram Aesthetic Trends # 6: Community-Led Content
User generated content is not the latest trend but it is growing massively on Instagram.
Brands like Lush cosmetics Relying on community-led content almost entirely for their Instagram feed (see below), and there are two benefits.
This not only allows you to diversify your posts and better represent your community, it also helps you create beautiful content for your feed as a crowd source source.
By showing your community's votes, you also show that you are active Listen to your audienceIt's the best way to drive participation and add momentum to your social campaigns.
TIP: Later UGC tools Automatically drag and drop any posts you've mentioned or flagged into an easy-to-use dashboard.
Later, the high quality resolution of the original post is kept (no screenshots required here) and the handle of the user who originally posted it is automatically added.
Improve your UGC workflow with LaterUser Generated Content Tools – Create, Schedule and Publish UGC to Your Feed in Minutes! Upgrade to get access now!
Aesthetic Instagram Trends # 7: Animated Elements
If you want to keep up with the trends, you need to think beyond static imagery.
Video is officially where it is in 2021, and it's easier to get creative than you might think.
We're talking about small and simple animations like a twinkling star, blinking text or a moving element in the background.
Fortunately, you don't have to be a motion designer to try out this trend. There are multiple apps You can use it to get the look for less.
Adobe Spark and Pixaloop Make it easy for anyone to create animated graphics on the go ImgPlay It's the easiest way to make GIFs with photos and videos right from your camera roll.
Ready to start? Discover 11 apps to create animated Instagram posts Here.
Aesthetic Instagram Trends # 8: Hand Drawn Layers
Collages have been trending on Instagram for years, but the most recent sub-trend includes hand-drawn scrapbook-inspired elements.
This new version is all about adding extra levels of detail to the images and they can be a fun way to add up the visual intrigue to your posts.
You can use this trend to add quick notes to your product or service, or just to add an extra dimension to your images.
And this trend is super easy to recreate. The about App has tons of customizable graphics that can be added to your pictures while PicsArt has an automated sketch effect.
You can also download Later & # 39; s for free Instagram overlay sticker Pack that allows you to add a bright pop of color, set a fun and playful tone, and add extra personality to your posts.
Instagram Aesthetic Trends # 9: Contextual Shopable Posts
In case you missed it E-commerce is a big deal on Instagram now.
With a new shop menu link, curated shoppable feedsand the introduction of Instagram checkoutInstagram has set itself the task of transforming the app into an optimized shopping experience.
As a result, we're seeing more brands sharing shippable posts on Instagram.
That trend won't pick up until 2021 as Instagram continues to add new contextualized shopping features.
For example the Instagram guides With this function, developers can put together a selection of products that can be purchased Shopping from creators Allows approved influencers to tag products directly in their posts and stories.
Learn how to take your shoppable posts to the next level with ours Ultimate Guide to Instagram Shopping.
Instagram Aesthetic Trends # 10: Old School Interfaces
This aesthetic trend on Instagram is all about the interfaces of yesteryear.
From retro Windows apps to nostalgic cell phone screens, '90s technology is a serious trend right now.
Fortunately, this is a trend that is really easy to emulate. He later teamed up with the design app Storyluxe Here's how to create Instagram story templates perfect for this trend:
Download the Storyluxe app (iOS) to get your free Instagram Stories templates!
Instagram Aesthetic Trends # 11: Grain and Grain
In addition to editing without editing, we're also seeing a new wave of coarse-grained, camera-inspired edits.
From noise-enhancing dust effects to grainy black-and-white snapshots, low-fi is officially fashionable.
To restore this trend you can use an editing app like about or VSCO raise the grain, Night light Add dust and light leak filters or Film to apply vintage camcorder effects to videos.
TIP: Enhance this aesthetic trend by adding retro-inspired yellow captions to a black and white picture or video Tezza App.
Instagram aesthetic trends # 12: memes
Memes are taking Instagram by storm, and that trend won't pick up until 2021.
From weird to cultural, memes are a great way to appeal to your target audience.
See this post on Instagram
Also, memes can be widely shared, making them a smart growth hack for any brand looking to reach new audiences.
No matter what aesthetic trends you want to try out in 2021, you can preview your Instagram grid before you post with LaterVisual Planner:
Once you've uploaded your photos, you can drag and drop your content to create a perfectly on-trend feed. If any photo editing doesn't work on your lineup, you can remove it entirely.
Jump on board a new Instagram aesthetic trend? It has never been easier! Schedule, preview, and co-plan your Instagram posts Later – free!
Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.