When I hear the words "Marketing Automation" I think of the Shia LaBeouf and Megan Fox movie "Transformers" for some reason.
I'm thinking of the Autobots who do all of our marketing – which would be pretty cool.
But today we are not going to talk about Cybertron's robots.
Instead, let's focus on how marketing automation can benefit your business. Marketing automation is the process in which systems or processes within software run automatically.
In essence, marketing automation can help streamline your marketing efforts and make your department more efficient.
In today's post, let's examine the key benefits of marketing automation.
Marketing Automation Benefits
- Alignment of marketing and sales.
- Increase the conversion rate.
- Accurate reporting.
- Personalized marketing strategy.
- Lead scoring.
- Data management.
- Scalable processes.
- Lead nurturing.
First and foremost, marketing automation makes your entire department more efficient. You can potentially cut staff costs while freeing up your team's time to work on more important strategic projects.
Instead of manually posting to social media every day, marketing automation software can automate this process.
This means your team can work more creatively, e.g. B. Planning and brainstorming for upcoming campaigns and projects.
In addition, working in an automation platform makes your team's tasks easier. Your employees can use the same software to post on social media, create an email maintenance campaign, blog, or create a landing page. Ultimately, this will save your team time creating campaigns.
2. Alignment of marketing and sales.
When you combine your sales and marketing automation efforts with the same software, you can align business goals and efforts.
Essentially, this will make the transition from Marketing Qualified Lead to Sales Qualified Lead much easier.
In fact, marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing expenses.
In addition, you can use it to generate more leads and increase sales. Your marketing team will spend more time devising conversion rate strategies while your sales team will be more productive. It's a win-win situation.
3. Increase the conversion rate.
Speaking of increasing conversion rates, marketing automation can also make your team more effective.
Marketing automation software can help you increase your conversion rate and manage your leads more efficiently.
Your marketing automation software tracks your leads and you can even use it to re-target your website visitors who aren't converting, increasing your CRO.
Again, marketing automation should give your team more time to analyze your marketing strategy and consider how visitors can convert.
4. Accurate reporting.
Reporting your analytics can be a daunting process, but marketing automation platforms don't have to.
You should be able to generate automated reports with your software. Suddenly a tedious task is simplified.
In addition, marketing automation platforms can give you a comprehensive view of your overall process. This will help you identify complications and points of friction. With accurate, streamlined reports, you can see where things are going wrong.
Are leads falling during your lead nurturing email campaigns? Or is it during your sales process? In both cases, a detailed analysis will help you identify these points and correct them in good time.
5. Personalized marketing strategy.
Because your team spends more time creating than manual data entry, the marketing automation software allows you to create more personalized content using the segmentation features and reporting.
Marketing automation allows you to target your persona across multiple channels. You can target them on social media, with search ads, or through email campaigns.
How does marketing automation facilitate this?
Marketing automation turns your web visitors into leads. Once you know who your leads are, you can segment them based on behavior or characteristics.
The entire lead nurturing process should be personalized – has anyone read about sales conferences? Perhaps your lead nurturing email invites you to a sales conference that your team is hosting.
This way, your leads will receive personalized messages and you can track their engagement. This also helps with lead scoring.
6. Lead scoring.
Marketing automation software can set up a lead scoring for your team that notifies your sales team when a lead switches from a marketing-qualified lead to a sales-qualified lead.
This, in turn, speaks in favor of better alignment between your marketing and sales teams. Also, it automates the process, which makes it easier and in real time. This means no time is wasted and your sales team can reach potential customers right away.
7. Data management.
Not to repeat myself, but marketing automation platforms track your leads and their engagements with your website.
That means managing your data is easier than ever. In addition, your data is automatically kept up to date.
8. Scalable processes.
Whenever you set up your marketing systems and processes, it is important to keep an eye on scaling. Can this process grow with your company? If it's not scalable, your business will find it difficult to expand.
Marketing automation enables you to create processes that are scalable. The more manual a process is and the more it depends on one person, the more difficult it becomes to scale as the team grows.
9. Lead nurturing.
Last but not least, marketing automation enables lead promotion. Marketing automation software allows you to create drip email campaigns and track their success.
Without lead nurturing, you'll find it harder to convert leads into sales prospects.
Now it's not just me who drives marketing automation. Optimus Prime believes that marketing automation is one of the best ways to create a marketing program that will grow with your business. In addition, other departments such as sales and customer service can also be targeted.