Pinterest video pins change the game on the platform, and early adopters see great advantages.
In 2020, video content will flourish on Pinterest, and video pins will quickly become one of the best creative tools for brands, businesses, and developers.
In this blog post, you will learn how to use video pins to accelerate your growth on Pinterest, how to create amazing video pins, and some strategy secrets to save time and get the most important clicks:
- Why Pinterest video pins are incredible for business
- 7 tips for creating Pinterest video pins
- How to upload a video to Pinterest
- How to schedule Pinterest video pins
- How to Promote Pinterest Video Pins
- How to re-use videos for Pinterest
- How to Promote Your Video Pins
Why Pinterest video pins are incredible for business
People love to watch videos. They are an appealing format that is perfect for telling brand stories and showing your products or services in action.
Video pins thrive when it comes to standing out from the crowd. They will automatically play on your desktop when they are halfway up the screen.
As Pinners scroll through all of the static images in their home feed or board, they often stop to get a video pin when the movement catches their attention.
Video pins are also displayed in a scrollable banner at the top of Pinterest’s mobile app search results. This is a great opportunity for brands that want to increase awareness.
In addition, you are likely already sharing or consuming video content on platforms such as Instagram, Facebook, TikTok and YouTube.
However, what you may not know is that Pinterest is also an amazing video platform and video pins offer some important business benefits.
The number of video views on Pinterest has more than increased in the last year 6x compared to 2018. Views on bio video pins have increased 240% year over year, particularly due to food and drink, beauty, home improvement, entertainment and home decor.
Because Pinterest is a visual discovery platform, it's a great platform to reach and inspire new audiences.
Actually, 85% of users state that they are starting a new project on Pinterestand 97% of search queries from Pinterest users are unmarked. This means that most people are looking for ideas rather than specific brands.
With that in mind, it's worth tweaking your pins to stand out from the crowd – and video pins are one of the best ways to do that.
Indeed, brands like Made tasty have expanded their Pinterest fan base by uploading thousands of unique videos to Pinterest that have generated over 2.2 billion views over the years!
And it's not just the added visibility that makes video pins so great. They also enable brands to share so much more on the platform, from authentic storytelling to product demos.
Video pins light up for educational content such as tutorials, instructions and recipes.
The added value increases the likelihood that a user will save it on one of their boards – a positive indicator of the Pinterest algorithm that will improve your pin in future search results.
You can also use video pins to direct viewers to other locations, e.g. B. on your YouTube channel, your website or on product pages.
Once a viewer is concerned with your video content, they’re more likely to click the pin’s link. This can be great for cross promotion and sales.
Put simply, video pins are “stickier” than image pins because of the interactive nature of video content. There has never been a better time to share video pins on Pinterest!
And now you can help plan video content on Pinterest Later, available for all paid plans!
Scheduling video content on Pinterest has never been easier. Simply select a date and time to send your video content to Pinterest for review (all videos must be approved by Pinterest). Your video will go live on the board of your choice once it is approved.
Pinterest video scheduling is available for all paid plans starting at just $ 9 per month. Upgrade now!
7 tips for creating Pinterest video pins
Pinterest is all about graphics. So it's a good idea to create original, high-quality video content that prevents scrollers from staying right in their tracks.
To help you get started, here are some creative best practices for premium video pins.
Tip 1: Draw attention to yourself early on
The golden rule for videos – regardless of the platform – is to get the viewer's attention as quickly as possible.
You only have a few seconds to grab a user's attention before continuing to scroll.
Whether you start with a lot of movement and color, show off one of your most popular products, or create intrigue with text within the first few seconds, it's always a good idea to let this intro count!
Tip 2: add text overlay
Another way to grab a viewer's attention (and keep it!) Is to add a text overlay to your video pin!
Text overlays help highlight pins, add context, and improve your overall message.
After uploading your pin, you can move the selector left or right to select a thumbnail that you want to use as the video cover image. You need to include your text overlay somewhere in your video, preferably at the beginning or the end!
You don't have to be a video editing professional to create impressive, professional content. There are countless apps that anyone can use to add, edit, and create video pins.
Canva is a official creative Pinterest partnerTherefore, it is a great tool to quickly create engaging content. They offer hundreds of Pinterest video templates to choose from and even have an integrated video maker and editor with simple drag-and-drop tools.
For additional branding points Upload your own fonts to Canva Add brand text overlays!
Tip 3: Keep it short and captivating
While you can technically publish videos up to 15 minutes long, Pinterest recommends short videos between 6-15 seconds long.
Shorter videos usually perform better on the platform. From a strategic perspective, it's also a good idea to wish your viewers more. If your video reveals everything, there is no need for the user to click through to find out more.
NOTE: The video pins must be longer than 4 seconds.
Tip 4: Remove the need for audio
Did you know that most Pinterest users scroll without audio?
It is all the more important to add text overlays and captions to your video pins. Make sure your audience understands the message without sound.
This helps your video to be visible to a larger audience and more inclusive overall!
Subtitles, text overlays, and text intro and outro slides are great ways to easily track your video content without audio. This is also a great way to make your content more inclusive for the hearing impaired community.
Tip 5: Set up your video pins for SEO for success
Just like pictures, video pins should contain clear titles, descriptions and hashtags to make them easier to find in search results!
Pinterest has an automatic tagging feature to make your video pins easier to find. Simply enter keywords and choose from the corresponding automatically suggested tags.
Categorizing video pins with tags makes them easier to find – which means more views for your content!
TIP: If you want more detailed Pinterest SEO tips, read the information about Later Ultimate Guide to Pinterest Marketing.
Tip 6: Follow the recommended video pin specifications
Pinterest supports video pins in a variety of dimensions, including:
- 1: 1: square
- 9:16, 4: 5, 2: 3: vertical
- 16: 9: horizontal
With over 80% of pinners scrolling on their cell phones, vertical is one of the best options for pins.
Horizontal pins don't usually get much traction on Pinterest. So unless you add vertical pens, square pens (1: 1) are the next best choice.
Apart from the dimensions, here are some more video pin specifications:
- File type: .mp4, .mov or .m4v
- File size: max. 2 GB
- Coding: H.264 or H.265
- Length: 4-15 seconds, but your video can take up to 15 minutes
- Title: Up to 100 characters. If you don't have a video pin title, your description will appear in the home feed
- Description: Up to 500 characters. The first 50-60 characters will likely appear in the feed
Tip 7: make a mini series
Create a video pin miniseries to keep your Pinterest audience busy over time – just like on YouTube or Instagram.
This strategy is a great way to demonstrate consistent branding and get more viewers (via call-to-action) to see the next part of the series.
Mini-series are also great for telling detailed stories, focusing on products, and dealing with more meaningful topics.
Keep your series neat and tidy by storing each video pin with a descriptive title on the same board to improve organic findability.
How to upload a video to Pinterest
Once you've created your video, you can upload it to Pinterest:
- Log in to your business account, go to the "+" icon above and click "Create Pin".
- Upload your video
- Slide the selector left or right to the image in your video that you want to have as the cover image
- Give the video pin a title and description and add it to a board using the drop down menu under "Select".
- Add a link
- Publish your video pin!
NOTE: To upload multiple videos, click to create additional video pins. You can upload up to 2 GB of video at a time.
All video pins must be submitted for approval before publication. Pinterest will check within 24 hours that it is not against the law Community guidelines.
With the later Pinterest video scheduling tool, you can spend less time posting and more time growing your business!
How to schedule Pinterest video pins
Scheduling content in advance can save a tremendous amount of time and, perhaps more importantly, allows you to visually review your content beforehand.
If you plan in advance, you can also use your booking plan more flexibly so that you never have to book from your vacation again.
Are you ready to regain time in your busy schedule? To schedule video pins later:
How to schedule video pins with later
As an official Pinterest partner, Later offers exclusive functions and solutions that allow you to make the most of Pinterest.
In fact, Later is one of the few platforms that can plan videos for Pinterest, so our customers can connect with the growing community of Pinterest in more ways.
With Later you can:
- Plan pins professionally with our visual content calendar
- Easily crop photos and videos and trim videos to the length you want
- Save time by quickly planning, editing, and posting videos on Pinterest
- Create custom descriptions, use saved labels, or add emojis
- Track all of your Pinterest performance as well as the performance of individual boards and pins with Pinterest Analytics
First go to your later dashboard, select your video from the media library and drag and drop it into your content calendar to plan it!
The content calendar gives you a quick overview of your planned pins and helps you to maintain the right aesthetics for your boards.
When you're ready to format, you'll find that when editing Later natively, you can choose from four different size options:
- Freeform: Choose a custom cut size
- Square: 1: 1 aspect ratio
- Portrait: 4.5 aspect ratio
- Landscape: 16.9 aspect ratio
You can also trim the beginning or end of your video. The amount you can cut is unlimited. However, keep in mind that videos must be at least 4 seconds long.
Add a label and link to your website to increase traffic and keep your followers up to date by adding the perfect description for your PIN. Now you can click "Save" and schedule your video pin with "Later".
Once you have saved your contribution, Later will submit your PIN for approval. If your PIN has been approved, an "Approved" tag will appear right there in the calendar post.
From here, you can track your pin results in one place with Later's Pinterest analysis.
Need more help planning videos on Pinterest? Read our help Here.
How to Promote Pinterest Video Pins
Do you want to get more traffic or sales? With a Pinterest business accountyou can create video ads!
Pinterest ads are standard pins that you pay to be placed where people are most likely to see them. These pins are displayed in the home feed, in the category feeds and in the relevant search results of your desired target group.
According to Pinterest 83% of the weekly pinners bought based on pins they had seen from brands.
In other words, Pinterest ads are the fastest way to get your content to your audience.
The amount you pay for your sponsored video PIN depends on the budget and spending limits you set for your campaigns Pinterest ad manager.
Since videos are already "sticky" and have been getting Pinners' attention for longer, it's a great way to increase traffic and reach new customers by increasing the visibility of your video pins by promoting them!
TIP: Before applying your pins, make sure they meet the following requirements:
- Saved in your own company profile
- Saved in public bodies
- Have destination URLs
- The destination URL or description does not contain any shortened links
- Are not third party videos or GIFs
- Follow that Pinterest advertising policies
How to re-use videos for Pinterest
If you've already created great video content for your other social channels, you can reuse it on Pinterest!
In particular, when using Instagram Stories content for Pinterest, we got really good results because the publication formats are so compatible.
How to get started:
Reuse Instagram and Facebook stories as video pins
While there is no direct way to send your stories content to Pinterest, there is a fairly simple workaround process if you want to use one of your Instagram or Facebook stories as a video pin.
Just go to your stories and tap the three-dot omission button in the lower right corner (upper right corner for Facebook).
Then tap either "Save Video" on Facebook or "Save" on Instagram to save your video as an MP4 on your camera roll.
NOTE: If your video contains interactive stickers or swipe CTAs, they cannot be clicked on Pinterest.
If your video contains stickers or swipe CTAs, there are many Video editing apps This can help remove them before uploading.
You can find out how to do this with the InShot app in our How to use Instagram stories for all of your social accounts Blog entry.
Reuse YouTube videos as video pins
Pin YouTube video content is another great way to reuse existing video content.
To download a video from Youtube, select "Share" on the menu tab under your video title.
Select "Pinterest" as the sharing option here.
As simple as that!
How to Promote Your Video Pins
Using your other social channels to cross-promote your video pins is one of the best tactics to drive more traffic to your Pinterest account.
And if you use the right strategy, you can tell Pinners to store your video pins on their own boards. This is an incredible (free!) Way to increase your reach on Pinterest since your scores are shown in the home feeds of your own followers and so on!
Cross promotion tip # 1: Embed video pins on your website or blog
Cross-promoting on your website is another great way to drive traffic to your pins. To Embed a video pin Create or edit a post or page in your backend from Pinterest to your WordPress site.
From here you only have to:
- Paste the video pin URL link into a post or page
- Embed the code of your video in the backend of your page
PRO TIP: You can also add Pinterest share buttons to your website, such as B. the hover button "Pin It" for pictures and Check your website with Pinterest (A great step for business purposes!)
Here's what an embedded video pin looks like on your blog or website:
Cross promotion tip # 2: Send your video pins to Facebook
Once your video pin is live, you can send it directly to your Facebook feed.
Go to your pin and tap the three-dot ellipsis below. Select "Send" and then Facebook.
Next, add your Facebook post caption with a CTA to watch the entire video, and your viewers will be sent straight to your video PIN.
Cross promotion tip # 3: share video pins on Instagram stories with a link
Another way to promote your video pins to each other is to share them on your Instagram stories.
First, make sure the video used for your video pin is stored on your phone's camera roll.
From here, just upload the video to your Instagram stories.
If you have more than 10,000 followers and can use Instagram's swipe-up link, copy your video pin link and add it to your Instagram Stories link.
Add a call-to-action sticker or line of text that encourages viewers to swipe up to check your Pinterest account.
TIP: If you don't already have the Instagram story linking feature, you can still add your video PIN to your Instagram stories and instead share the link to your video PIN using the link in your bio!
And there you have it! Now that you know everything about video pins, you can use them to promote your brand on Pinterest.
Ready? Let's get stuck!
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Hallie is a US-based content writer. She is enthusiastic about long walks outdoors, photography and everything that has to do with wellness.