The hardest thing about SEO is link building.
Everyone says if you just send email to people begging for links, you will get them.
And while that's a bit true, it doesn't make it any easier.
If you send 100 emails you might get 2 or 3 links.
So I decided to change things up and make your job easier by releasing some new features in Ubersuggest to help you get more links.
New and lost links
I want you to go over here and enter one of your competitor urls. Now click on the "Search" button.
Once you do, a report will appear that looks like this.
If you scroll down a little you will see a diagram of new and lost links. This chart breaks down the new links a website receives on a daily basis and the links it loses.
I want you to click one of the bars in the new and lost link diagram. You will be taken to a report that looks like this.
As you can see, you will be presented with the new links that the site has acquired.
You can then look at these links and see if you want any of them to link to your website.
For example, the first link on this list is from Active Network. You would then go to that site and see where they link with your competition. In this case it looks something like this:
They linked to the Search Engine Journal (my competition) when it came to SEO and especially heading tags.
But they didn't connect to me.
So I would email them something like this:
Object: Your article "Find on Google"
Great article on how to get found on google.
I know you mentioned heading tags and linked to the search journal article that covered the headings.
I actually ran an experiment that breaks down whether or not headlines really increase your ranking. The results are interesting, and I bet your readers would love it. https://neilpatel.com/blog/headings-impact-seo/
Feel free to add a link if you like it.
PS: Let me know if there is anything I can do for you.
If you take the time to send out custom emails like the one above, your link building success rate should be in the double digit percentile. The key is to look for up-to-date links as people show more engagement just posting articles than changing older ones based on what we've seen.
You also need to make sure it is super custom or it won't convert well. People don't want to read email that is just copied and pasted with the name exchanged.
You can do this for all of your competitors. It doesn't take long and you only need to send a handful of emails a day.
If you're having trouble finding the email address of the article's author or the webmaster, use tools like Hunter.
Get back the links you just lost
Similar to the link building approach I showed you above, I want you to enter your own URL now.
Then scroll down to the New and Lost Links section.
I want you to click every day you lost links. You will see a report that looks like this:
Now click on the "lost" button.
This will reveal all of the links that you have lost.
Take a look at all the relevant links and see if you can convince any of the website owners who removed your link to add it back.
Here is an email I just sent …
Object: Hey Yoshi, I noticed that you removed my link
Hope all is well Yoshi. I noticed that you removed a link to my article in Google AdWords.
I don't know if you've seen it recently, but I just updated the article and added tips on how advertisers can cope with the rising costs of advertising and how to keep your costs down. https://neilpatel.com/what-is-google-adwords/
I would appreciate if you add the link again. 🙂
If you think there is anything I need to do to improve the article, please let me know. I am open to feedback.
PS: Let me know if there is anything I can do for you.
When you email people, you will find that most of them ignore your email. But I usually find that 10% to 20% of the people I email my link back to usually add it.
The key is to make sure you're emailing website owners who have just removed your link, rather than the entire page. When a webmaster deletes a page (that contains a link to you) it is difficult to convince them to link to you again if the page doesn't exist.
But wait, there's more …
I've also added two more features to help you with link building.
The first is a pie chart for the distribution of domain permissions.
You can quickly see the authority of the websites that link to you. For example, I have links to the NeilPatel.com site 661 from a domain authority 81 or higher. And I have 1,474 links from websites with domain authority 61 to 80.
The higher the domain eligibility links, the higher your domain eligibility.
You can also use this table to compare how many high domain authority links your competitors have with you.
The second feature I added is the anchor text distribution diagram.
This breaks down the link text that users use to link to you.
When you use Ubersuggest to get data on a specific page instead of an entire domain, you'll see the anchor text of the links pointing to that specific page.
This data will help you understand how rich in anchor text your links must be if you want to rank high. You can take a competitive URL that is above you, paste it into Ubersuggest, and see the distribution of domain permissions and the distribution of anchor text.
If you don't, play with the new Ubersuggest backlink report. You get insights into the activities of your competition from a link perspective.
From anchor text to domain authority to new and lost links.
And in the coming months, I'll be adding a Link Intersect feature that I'll use to show you who's pointing to your competition and not you. This makes it easier for you to focus on getting links from new domains.
What do you think of the new Ubersuggest feature?
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