A few months ago I discovered the beauty of webinars.
I love to learn more about the marketing industry. Whenever possible, I'm on LinkedIn looking for interesting content that teaches me something new about social media or content creation.
I prefer to learn a webinar.
If I take an hour, I can gain valuable insights from industry experts on practically every topic. In most cases I am also introduced to a new thought leader in the room.
The only downside to webinars is that many of them are live events. Most of the time, my schedule doesn't allow for a "one-time" experience, so I miss a lot of compelling webinars.
Fortunately, there is a simple solution: record.
Don't worry if it sounds like a lot of extra work to record, edit, and find out where it will live after it starts. This post shows you how to do it in five easy steps.
Ready to get started and hit record?
Why Record Webinars?
Webinars are a fantastic addition to your content marketing toolkit. Although it may take some time to produce, it can be extremely valuable to your audience. Basically, they are vowel eBooks. They present lessons in a fun, engaging format.
For example, this webinar is a short, insightful discussion about managing a remote sales team:
You may want to record your webinar for several reasons. First, recorded videos can be edited. If this is your first time hosting a webinar, it can be helpful to host it without an audience. So you can make small changes.
Recorded webinars are also useful because they are accessible. If you choose to host your event during a time that your audience is unable to attend, you can record the webinar to ensure that it can continue to access the information.
Regardless of whether you are a webinar professional or a beginner, there are a few additional things to consider before clicking the "Record" button. Read on to learn more about recording, exporting, and sharing a webinar.
How to Record a Webinar
- Choose the right video hosting software.
- Decide where you want to record.
- Run a practice version for mistakes.
- Edit your presentation for professionalism.
- Share your webinar on social platforms or on your own website.
1. Choose the right video hosting software.
After the plans for recording a webinar are set, the next step is to choose a platform. Many platforms are similar in what they offer, but choose one that you can use to record and export. It's a good idea to look for one that can take longer.
Some recording tools have only been developed for certain operating systems. Therefore, make sure that yours are running on several different systems. Most platforms work on both Mac and Windows devices. However, pay attention to this when doing your research.
Vidyard and Zoom are good starting points. Both offer recording options and are easy to use. You can also record, export and upload videos from these platforms to websites. Alternatively, check whether your computer is equipped with recording software such as QuickTime. You may not need to download a new tool if your computer is already equipped.
Ultimately, choose one that will allow you to do whatever you need. If you need to share your screen or ask the audience to participate, make sure your software has these features.
2. Decide where you want to record.
The setting or background of your webinar shouldn't bother you. If your attention can be taken away from something near you, so can your audience's. Choose a location for your webinar recording that is quiet and suitable for a professional presentation.
A quiet place with little outside distraction is the best choice. If this is difficult, try changing your setting so that it is more suitable for a webinar. Think about how the background should look in a video that plays after the original recording date.
For example, if the space you have contains a light green poster and some laundry in the background, take the poster down and move the laundry. Ultimately, you want to present a room that doesn't interfere with the lesson.
Alternatively, if you decide that your storage space is not suitable for the camera, you do not have to display it. Turn your camera off and let the presentation be visual, like this from Facebook. If you go that route, you will likely need an animator or designer to ensure that your presentation is engaging enough to keep the viewer interested.
3. Run a practice version for mistakes.
Practice using the software before officially recording. Familiarize yourself with exporting and uploading a video so that you feel comfortable when the time comes.
Practicing the full movements of the webinar helps with the presentation and the process. When you look at it, you can measure how you come across something, how you speak, and how the lesson works. You will also learn how to fix technical problems. For example, if you took some time to find Zoom's "Hand Raiser" tool, you can practice the movement to speed up the process.
Don't worry if you think you don't have time to fit multiple test runs. You don't need the full hour to practice your presentation. Instead, write down the section you are most unsure about. This way you can tweak the settings to improve them.
Alternatively, your test run may tell you that you need more help with the build part. If so, read this guide to create a compelling webinar yourself. Otherwise, after you are familiar with your attitude and presentation, you can record the actual business
4. Edit your presentation for professionalism.
Recorded webinars are not live, and because of this, things don't stop when they end. After you finish your presentation, stop recording, export your video, and watch for errors.
Small mistakes, like fiddling with words, are normal. If you come across them, you don't feel like they should be cut out – after all, people slip every day. However, blatant errors such as recording the video too early should be dealt with.
The great thing about recorded webinars is that you have the ability to edit them. And if you're not recording for a live audience, you'll have more room to tweak the final version. Take a look at your work before the world sees it so that you and your company are professionally represented.
If you also need to make changes to your presentation based on timing, you can crop certain parts. When recording it live, be aware of all audience participation exercises that may be easy to replicate after the live version. Useful information can be fun, for example, after the live recording of the webinar.
5. Share your webinar.
Now you can share your recording! You may have a plan for how you want to distribute it – especially if it's an event for your customers. However, if you are on this stage, here are some ideas for sharing.
Webinars have the great advantage that they can be shared extremely. Although it is a long format, it usually contains very valuable information that the audience wants to see. Video is also an incredibly popular format and often better than text to attract large audiences.
1. Landing page
Create a landing page where your webinar will be saved. This is convenient because you can track page performance. You can use the extra space on a landing page for copying to explain what viewers will benefit from the webinar, or helpful resources related to the lesson.
This from LinkedIn is very minimal. Below you will find a brief description of the webinar and background information on the platform itself. Your page should not be filled, but only for information. Tell the audience what they will get out of class.
2. Social media
Share your webinar with your followers to increase traffic. For example, this was shared via a dental tool on Facebook:
LinkedIn is a popular social networking site for webinars because the focus is on professional content. If you go this route, you will likely find qualified leads. Ultimately, however, go where your followers are. For example, if most of your traffic comes from Facebook, choose Facebook.
3. Email marketing
Don't forget to remind your audience of the recorded webinar. Link the video in weekly newsletters. Your content will get more views and your customers will love the extra content in their inbox. Check out the ones I got last week, for example:
Before the email, I had no idea that the webinar was taking place. Even if you advertise the webinar, you can't reach every customer with just a few channels. Use multiple messaging channels to maximize participation.
4. Blog posts
Webinars can take place in several places on your website. If your recording was about social media marketing and you have a guide on this topic, you should embed a section of the webinar in the post. In this way you can take up more traffic and make the piece yourself more implementable.
Let's look at this example:
Here we see the webinar added to the blog post to make it more engaging. Readers who want the process to go through can follow the post. In addition, the visually impaired will attach importance to hearing the explained topic in an accessible format.
Webinars diversify the content you offer. Recorded ones are excellent for accessibility and enhanced value. Long after the first shot, you can still earn leads from them.
Every day during my lunch break I have a recorded webinar in the queue and I am ready to go. The next time I search for the next winner online, will I see your amazing content among the others?