Here we are again – this time of year full of wraps and lookbacks and “best of” combinations. 2020 was a year like no other and that is certainly reflected in the topics covered in the blogs in the list below.
We published 170 blog posts this year (including Whiteboard Friday episodes) – not too shabby for a year full of personal and professional challenges! We look forward to what's in store in 2021, but in case you've missed anything, we've put together the 25 most-read pieces from the past 12 months *. You will find multiple Whiteboard Friday episodes (past and present), local SEO tips and advice for empathic marketing, and optimistic SEO predictions for 2020 and beyond, made in the pre-COVID era.
So without further ado, here are the best Moz blog posts of 2020. Enjoy!
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* The 25 Moz blog posts listed below were published between January 1st and December 22nd, 2020 and are sorted by unique page views generated during that period.
Author: Amanda Milligan | Published: March 31, 2020 | Unique page views: 49,889
Amanda tested a variety of keywords to see which were trending during the initial COVID-19 outbreak and may deserve some attention from content marketers. Here's what she found.
Author: Suganthan Mohanadasan | Published: February 4, 2020 | Unique page views: 45,553
In the past few years we've already seen a sea of changes in the way we think and act about SEO, but the future holds more changes – and more opportunities. Find out about important SEO topics to keep an eye on going forward.
Author: Cyrus Shepard | Published: February 25, 2020 | Unique page views: 35,414
In the earlier days of search engine marketing, SEOs often heard the same two best practices repeated so many times that they were implanted in our brains: wrap the title of your page in H1 tags and only use one H1 tag per page. Despite claims by one of Google's most trusted authorities that websites "can work just fine without H1 tags or with five H1 tags," many SEOs didn't believe it. That's why we decided to test it scientifically.
Author: Miriam Ellis | Published: February 17, 2020 | Unique page views: 31,883
How should I be listed in Google My Business if I have several companies at the same address? How many entries am I eligible for if I have more than one company at my location? This comprehensive FAQ provides answers to your most important questions.
Author: Dr. Peter J. Meyers | Published: January 27, 2020 | Unique page views: 31,800
The core update for January 2020 peaked from January 13th to 15th. We deal with the numbers, including winners and losers.
Author: Dr. Peter J. Meyers | Published: May 14, 2020 | Unique page views: 24,159
The core update from May 2020 was the second most important update since the "Medic" update from August 2018. Dr. Pete takes a close look at the numbers, including why it has been difficult to measure winners and losers.
Author: Cyrus Shepard | Published: July 17, 2020 | Unique page views: 21,281
There's a new ranking factor in town: Core Web Vitals. This algorithm change announced by Google is expected to have some details that you should know about in 2021.
Author: Britney Muller | Published: January 31, 2020 | Unique page views: 20,783
SEO scientist Britney Muller offers a checklist of 17 points to keep in mind when running modern, effective SEO. You will come across old favorites (title tag optimization, anyone?) As well as innovative ideas to propel your search strategy into the future.
Author: Joy Hawkins | Published: October 23, 2020 | Unique page views: 20,330
Joy and her team at Sterling Sky have concluded that the Google My Business dashboard has only four things that a business owner or marketing agency can edit that have a direct impact on where they rank in local results on Google .
Author: Christopher Long | Published: March 9, 2020 | Unique page views: 18,354
There are many different statuses in Google's Index Coverage report that provide webmasters with information about how Google is handling their website's content. While many of the states provide context for Google's crawling and indexing decisions, one remains unclear: "Crawls – not currently indexed". This post will help you identify some of the most common reasons this mysterious status is affecting your website and how to fix them.
Author: Britney Muller | Published: June 26, 2020 | Unique page views: 15,523
A little creativity and clever tactics can uncover high quality link building opportunities. This week Britney Muller is launching a new Whiteboard Friday series for modern link building.
Author: Dr. Peter J. Meyers | Published: February 5, 2020 | Unique page views: 14,825
On January 22nd, 2020, Google started removing Featured Snippet URLs from organic entries. We dive deep into the before and after of this change, including how it will affect ranking.
Author: Miriam Ellis | Published: January 6, 2020 | Unique page views: 13,969
Give Google the Right Information, Fight Spam, and Seize the Opportunity: These are the top three ways to track local SEO success.
Author: Rand Fishkin | Published: February 21, 2020 | Unique page views: 13,638
Which of your competitor's keywords are targeted and which can be ignored? Learn how to tell the difference on this fan-favorite Whiteboard Friday.
Author: Cyrus Shepard | Published: October 16, 2020 | Unique page views: 13,381
When you post new content, you want users to find it in search results as quickly as possible. Fortunately, the SEO toolbox has a number of tips and tricks to help you achieve this goal.
Author: Cyrus Shepard | Published: February 7, 2020 | Unique page views: 12,883
Which factors are affected by the improvement of the PageRank or the domain authority and how? Cyrus outlines seven SEO processes that are made easier by investing heavily in link building and expanding your authority.
Author: Rand Fishkin | Published: April 3, 2020 | Unique page views: 12,861
Our work as marketers changed drastically in 2020. Our good friend Rand talks about a topic that has been at the forefront of our thinking lately: How to get your job done sensitively and effectively through one of the most difficult tests in modern memory.
Author: Alex Ratynski | Published: March 16, 2020 | Unique page views: 12,836
The majority of your prospects continue to use Google to find local businesses in their area. In fact, 80% of "local intent" searches result in conversion. This begs the question, "What is the best way to get local searchers noticed on Google?" The answer: via Google Maps Marketing.
Author: Britney Muller | Published: February 28, 2020 | Unique page views: 12,532
Are you building links correctly? Or are you still subscribing to outdated practices? Britney Muller explains in one of our favorite classic episodes of Whiteboard Friday which link building tactics are important and which are a waste of time (or downright harmful).
Author: Kristin Tynski | Published: May 4, 2020 | Unique page views: 12,359
On rare occasions, SEOs create content that produces results well beyond expectations that a single project can move the needle a lot. Kristin goes through one such instance for her team's customer, ADT.
Author: Britney Muller | Published: June 12, 2020 | Unique page views: 12,262
Understanding what your target audience is looking for and why is more important than ever. Britney Muller has everything you need to understand and fulfill search intent, plus a free Google Sheets checklist download to help you analyze the SERPs that matter most to you.
Author: Cyrus Shepard | Published: August 31, 2020 | Unique page views: 11,850
If your sites are like most, they have a whole bunch of extra "things" in their title tags: things like your brand name or repetitive text across multiple pages. But should you automatically include these elements in your titles?
Author: Brian Gorman | Published: March 18, 2020 | Unique page views: 11,095
If you've been SEO for a short time, you are likely familiar with Google Search Console (GSC). It's a valuable tool for getting information about your website and its organic search performance. That said, it has its limits. In this post, you'll learn how to get better connected data out of Google Search Console and increase the size of your exports by 400%.
Author: Miriam Ellis | Published: September 9, 2020 | Unique page views: 10,873
Choosing your primary and secondary categories goes a long way in helping Google understand and handle your business. With so much emphasis on proper categorization, you can research your options like a pro today!
Author: Cyrus Shepard | Published: May 8, 2020 | Unique page views: 10,745
Intelligent keyword research forms the basis for any successful search engine optimization. Cyrus Shepard shares the basics of a successful keyword research process that you can learn and master in a short amount of time.