The TikTok link in the bio rollout is on its way – and it will play a crucial role for brands and companies in the app!

TikTok users can use the premium properties in their TikTok profile to direct their followers outside of the app.

We'll go over all the benefits, details, and everything you need to know to get a clickable link in your TikTok biography:

TikTok-Link in Bio: How to get a clickable link in your profile

TikTok is testing a new function – the link in organic on TikTok. Many users can use the new social commerce feature during the beta test.

Like on InstagramThis allows users to insert a bold clickable link directly into their profile.

TikTok Link in organic

This is of great importance for brands, influencers and companies of all sizes on TikTok as it is the main way to get followers to a website or e-commerce platform.

Are you ready to add an organic TikTok link to your profile? Here's how:

Step 1: Go to your TikTok profile.

Currently, only certain TikTok accounts have the link in organic by default. If you are one of the lucky ones, a "Website" field will appear on your TikTok profile page after clicking "Edit Profile".

If you don't currently have this option, you can still get a link in organic by joining the TikTok Testers program. Just follow these steps:

Step 1: Go to your TikTok profile.

Step 2: Tap the three dots in the top right corner.

Add a TikTok link in bio

Step 3: Scroll down and select "Join TikTok Testers".

TikTok Link in organic

NOTE: This option is not available in all countries.

Step 4: Tap on “TestFlight” and download it from the App Store.

TikTok Link in organic

Step 5: Tap on "Start test" and download the new version of TikTok.

Step 6: Open your TikTok profile again.

Step 7: Touch "Edit Profile."

Step 8: Add your link under "Website".

TikTok Link in organic

And let's go! You should now see a clickable link in your TikTok biography!

NOTE: Some accounts may not be able to add a link to their profile even after joining the TikTok Testers program. This may be due to the number of your followers or the country you are in.

Why a clickable link in your TikTok profile is a game changer for brands:

Just like adding a link in your Instagram bio with a TikTok Link in bio is a great pioneer for brands and companies that use the viral app.

With TikTok, users can already connect their YouTube and Instagram accounts to their profile. However, the link in bio is a much more versatile way to guide users to your domains.

If your TikTok feed is filled with brand names and product features, it makes sense to offer your audience a way to easily switch from content consumers to customers.

For example, Tarte Cosmetics uses its TikTok link in organic to increase sales.

They usually include a call to action in the captions of their beauty tutorial videos. This is a great way to encourage followers to visit your website and buy your products!

Tarte Cosmetics on TikTok

With the right strategy, TikTok's Bio-Link can be an important part of the sales funnel of your brand and also offers the opportunity to expand your community outside of the platform.

You can drive traffic to your website, increase your email newsletter or course registrations, or publish a specific product launch – the possibilities are endless.

To take The Washington Post, for example. The news agency has had great success at TikTok. Adding the link to your profile is just another way to maximize traffic.

In their profile biography, they instruct users to tap the link to read their latest article. As soon as you tap the link, you will be automatically redirected to the Washington Post subscription page – an important part of your business model.

As soon as you have completely set up your TikTok link, you can increase the traffic and sales of your company.

And the good news is that you can update it as often as you like!

Are you ready to improve your TikTok strategy? Watch our free 30 minute video on how to build your brand with TikTok!

Written by

Jessica Worb

Jessica is a creative problem solver and content writer. She loves to talk about everything related to social media marketing, except on Monday night when she's watching The Bachelor. Jessica comes from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.

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