The content of the website is of the utmost importance, but how many times can you write about the same thing over and over again. This is especially true in the world of finance, business, and marketing.

However, from time to time you will come across a website or brand that has put the time and effort into creating a calculator or generation tool to come up with unique ideas or calculations for the end user.

A perfect example of this would be a blogger title generator. Sure, you can come up with a title, but it's a much better idea to put in a few trigger keywords and let a smart AI-driven tool come up with some options.

With this in mind, websites that invest the time and effort into creating such tools not only provide a lot of value to the end user, but also help them stand out from the crowd.

Today we're going to highlight a few different calculators and generator tools to give you examples of what works today. Now that you've gone through the list, it's time to think about ways to create similar tools to add more value to your audience while standing out from the crowd.

Student loan calculator

Millions of students go to college every year to start a new phase in their lives. This is usually fun and games for the kids who go to school, but often a financial disaster for the parents who turn the bill.

Earnest.com has developed an excellent student loan calculator that allows both parents to find out the cost of student loan while also informing and teaching students about the college costs involved.

To use the tool, all you need to do is enter the loan amount, loan term, closing dates, and loan interest rate type. With all this information, the tool then provides an estimate of the total cost, the cost of the school, and the full repayment options.

The advantage for a website like Earnest to create and offer such a valuable tool to their audience is that it helps website users better understand the credit and funding process while referring potential new customers to the website.

Amazon bestseller rank calculator

Amazon is the largest company in the world today and sells pretty much everything. Amazon has millions of products for sale and also works with millions of site partners.

If you were to break down the many different ways to work and make money with Amazon, there would be a ton of options. However, printed books and Kindle digital books are one of the most lucrative options, and if that's an area you're currently involved in, you already know the strength and influence of your product sales rankings.

Kindlepreneur.com, a blog by Dave Chesson, is all about creating e-books and selling them on Amazon. One of the most popular and useful features on the website is the Amazon Seller Rank calculator.

All you have to do is enter any sales rank number and it will make an estimate of how many sales that single book is selling each day.

If you currently work with Amazon outside of Kindle or digital books, numerous other tools are also offered directly from Amazon. These are extremely useful in trying to find the right profit margins on any items you might sell while taking into account Amazon's fees and shipping costs.

Conversion Rate Calculator

It doesn't matter if you're an affiliate marketer, blogger, seller on Amazon, or a retail store. It is important to understand the conversions and how to generate profits and sales.

The conversion rates are pretty simple for the most part. All you need to do is count the number of actions completed (logins, sales, open rates, or any task) plus a number of visits or views of your website or advertising campaign. Then all you have to do is divide these two numbers and you will get the conversion rate.

Webfx.com has developed an extremely simple, yet effective conversion rate calculation tool that does all of these tasks for you. Just enter your lead or sales amount, then the number of views or clicks. The tool will then give you the actual conversion rate.

It's an extremely simple tool, but it has worked wonders for Webfx in terms of new traffic to the site and value to the audience.

Automation, calculators, and generator tools are the way to go

With more than a billion active websites and blogs on the Internet, the last thing we all need is more content to clutter search results and waste our time.

What more we need are unique tools and features like the ones mentioned above. The better the user experience and the more value that is provided, the more likely the user is to return to your website while taking action whatever you might be offering.

Take the time to go through the list of recommended tools and calculators above, and then take the time to go through the programming and creation process to see what kind of original content you can create for your audience.

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