3. Beware of false news

As a data journalist who uses social media to write about emerging trends, it is absolutely important for me to be aware of any misinformation before it becomes known to people, as familiarity leads to a trend that the conversation is on social media congested – it's like going to the airport without a passport ;; stressful, sweaty and silly.

“Certain information, no matter how incorrect, can be trusted. If known, it will think fluently. It becomes intuitive and easy to access. Information that is easily accessible is given more value, ”said Dr. Delia Dumitrescu, Lecturer in Media, Culture and Politics at the University of East Anglia, when speaking with Brandwatch for Fake News Week 2020: "… it's just very hard to get rid of later."

This is especially true because the world around us is changing so quickly. From Covid-19 to the climate crisis and international relations, there are hundreds if not thousands of new stories every day. With this information overload, it is not surprising that misunderstandings and unreliable sources can lead to false trends.

As a content creator, if you share unreliable information, it won't be long before your audience loses trust in you.

One way to keep an eye on misinformation is to pay close attention to the author's authority and publication whenever we are made aware of a story that is exploding on social media.

This happened while we were tracking the climate crisis online for a report. BuzzSumo brought our attention to a story about climate change that received unusual engagement.

As soon as we saw it in our inbox, we discovered that the article, which had been worked 4.2 million times, was from a well-known conspiracy site called Natural News.

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