YouTube addresses three common myths about how content is included and explains how a video can be displayed in the coveted Trends section.
Myths debunked by a member of YouTube's content strategy team include:
- YouTube Trending gives preference to certain developers.
- YouTube Trending is exclusive to high profile developers.
- It is an ideal time for publication to be featured in Trending.
Before we get into these myths, let's briefly review the YouTube Trends section, which should not be confused with home page recommendations.
Overview of YouTube trends
Trending is a separate section of the YouTube website that you can access from the main navigation menu.
The goal of the YouTube trend is to provide a range of videos that are attractive to a wide range of viewers.
This includes videos that:
- Presentation of the diversity of the platform.
- When compared to other videos on the platform (or other videos on the channel), the performance is exceptionally good.
- Are not clickbaity, are misleading or sensational.
- Indicative of the culture and trends popular on the platform at that time.
YouTube Trending is one of the few areas where users can discover new videos that are not personalized due to viewing history.
All users across the country see the same list of videos on YouTube Trending. The list is updated approximately every 15 minutes to make sure it stays current.
Seeing a video in the Trends section is a very big deal. When asked how coveted the space is, the creators have developed their own theories about why and how videos are chosen.
Read on below
Here are some of those theories.
Myth 1: preferential treatment
There is a myth that you either have to pay someone or know someone who works for the company to appear on YouTube Trends.
This is not true. YouTube does not accept payments for placement in Trending or has no preference when it comes to appearing on YouTube Trending.
What YouTube considers when curating videos for trending is:
- Show number
- How fast the video generates views
- Where the views come from (also from YouTube)
- The age of the video
- How the video works compared to recent uploads from the same channel
There are filters that ensure that certain types of videos are not shown in trending, such as: B. Videos with excessive profanity, extreme violence, mature content, or content that devalues others.
Read on below
Myth 2: Exclusively for great creators
It's a common belief among developers that trending only shows up to late-night talk show hosts or major YouTube developers.
That is not true. In fact, YouTube ensures that at least half of the videos on Trending come from local developers.
Additionally, YouTube Trending includes sections for "Creators On The Rise" and "Artists On The Rise", which show a smaller channel for a full day
Myth 3: There's a perfect time to post
Theories surrounding the formula behind YouTube Trending lead developers to believe that there is a “right” time to post to improve the chances of getting featured.
That is not true. As mentioned earlier, the list is updated every 15 minutes. This means that every 15 minutes there is another chance to appear in Trending.
Read on below
When it comes to release times, getting videos out when your particular audience is likely to see them is more important.
For more information, see the full video below: