TikTok's new trending report offers insights into the types of content that are likely to generate the most engagement in 2021.

Knowing what topics resonate with TikTok users can help marketers stay ahead on the platform and connect with more consumers.

TikTok analyzed one year's performance data to determine which categories grew the most and which were consistently popular through 2020.

“These categories will continue to shape the platform in 2021. At the same time, we expect the TikTok community to develop many more new trends and topics. They always do. "

The report starts with an overview of the top ten most popular content categories and the top ten growth categories.

TikTok Trend Report: Content Ideas for 2021

TikTok's trending report breaks down into a collection of regional reports that allow marketers to learn what audiences are interested in in their geographic area.

What follows is a deep dive into the North American report, which covers TikTok trends in the US and Canada.

TikTok trend report for USA and Canada

The TikTok North America trend report identifies the four Most consumed and fastest growing content categories from dozen of existing categories:

  • House & Garden (+ 156% growth)
  • Camping (+ 113% growth)
  • Video game (+ 104% growth)
  • Cooking (+ 57% growth)

House & garden

With much of North America working remotely, people spend most of their time at home. And TikTok is where they get inspiration for renovations.

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The past year has resulted in a significant increase in TikTok's involvement in the Home & Garden category. These special hashtags ensure the greatest engagement:

  • #homereovation
  • #Home culture
  • #homeimprovement
  • #bedroomcheck
  • #makeover
  • #Painter
  • #diyproject

When creating home and garden content, TikTok recommends not just capturing the finished product, but taking the audience with you on the entire journey.

camping

TikTok users in North America are longing to travel again, as evidenced by growing engagement in the camping category.

These special camping-related hashtags get the most engagement

  • #outside
  • #tiktoktravel
  • # Overlanding
  • #jeeplife
  • #campinghack
  • #offroading
  • #Lifehacks
  • #To survive

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Marketers can capitalize on users' love for outdoor videography by getting themselves involved.

TikTok recommends creating content that empowers audiences to take that first step or inspires veterans to take their outdoor adventures even further.

Play video

Gaming is very popular at TikTok.

This includes video game footage such as users' proudest achievements, as well as video game content such as: B. Users recreating game scenarios in real life.

These special gaming-related hashtags ensure the greatest engagement on TikTok:

  • #fourteen days
  • #gaming
  • #Minecraft
  • #between us
  • #Call of Duty
  • #gamer
  • #xbox
  • #pull out

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According to TikTok, the growth of gaming content offers a "massive" opportunity for brands in all industries.

While it may take time and effort for marketers to understand the gaming community, it gets “paid back and more” with a loyal audience of fans.

Cook

TikTok becomes a home for innovative home cooks who help others with easy-to-learn recipes.

More time at home last year means more time in the kitchen, and in TikTok, people are increasingly turning to food for inspiration.

These special cooking-related hashtags ensure the greatest engagement at TikTok:

  • #Recipe
  • #tiktokfood
  • #foodies
  • #Master chef
  • #fast recipes
  • #easyrecipes
  • #ramsayreacts
  • #learnontiktok

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Marketers can capitalize on the growth in cooking content by creating informative content on how to prepare meals and use various kitchen appliances.

Source: TikTok for Business

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