December 9, 2020

marketing

Erica Perry

photo

As of September 2020, TikTok has accumulated more than 800 million active users worldwide and the app has been downloaded over 2 billion times from the App Store and Google Play. To commemorate a year of success, the app released its annual edition of TikTok 100 – an annual recap, highlighting the key videos, genres, creators, and memes that have taken the internet by storm.

“From a global pandemic that led us to social distancing, to protests for racial equality, community hardships, and personal and economic insecurities around the world, 2020 was full of emotion. During those moments, millions of Americans turned to TikTok to share their stories and uplift others, ”the platform shared.

Below are some highlights from 2020 to find out how your brand can get a part of the promotion and create your own TikTok experience.

Top viral videos

Bella PoarchVideo lip synchronization "M to B."Was TikTok's biggest viral video of the year. The clip quickly went viral after she released it in August. It is now almost one of the most popular videos on TikTok." 520 million Views and over 43 million Likes.

Second after Poarch, a native of Ohio Nathan Apodaca aka doggface208. After his aforementioned "dreamsThe video went viral on September 25th – it now has over 69 million views as well 12 million likes (and count) – the short clip also served to benefit Fleetwood Mac. Streams for "Dreams" have more than doubled, while sales nearly tripled since his video became a sensation. "I loved it," said Chris Ferzli, Director of Global Corporate Affairs at Ocean Spray.

Almost the top list: Will Smith for his attitude towards the "wipe it down" challenge and Julian BassSuperhero special effects video that will grab the attention of Disney CEO Bob Iger.

Top trends, hashtags and challenges

It's no secret now that TikTok is the birthplace of trends – be it related to a dance, a new comedy format, or a memorable quote – and there was no shortage of those viral moments in 2020.

Among those who deserve top spots are them #blindinglights Dance challenge. The moment set on The Weeknd's hit "Blinding Lights" brought families and friends together, coupled with a love of song and looking for ways to have some fun at home by dancing during the pandemic. The hashtag #blindinglights has roughly 3.5 billion Views.

Speaking of social distancing, another trend that kept users entertained during the COVID. Curtis RoachIt's "Bored In The House" – a quarantine anthem that has inspired over 4.5 million videos to date, and the hashtag #boredinthehouse has roughly 4.8 billion Views.

The & # 39;You need toHashtag earned it 7.3 billion Views today. Put on a cover of Odezsa& # 39; S & # 39;A moment apart"From @hannah_harpist, TikTokers parodied a monologue on how" You need to start romanticizing your life. "Those who gave the trend its own twist include household names like Dr. Phil and catfish’S Nev Schulman.

Finally, who could forget that Time warp scan Feature that freezes an image when a blue line crosses the screen, allowing for limitless creative transformation? The hashtag #timewarpscan was displayed over 14.3 billion Times until today.

Top creators and celebrities

Developers are at the heart of TikTok, and this year many have stepped up the delivery of videos that are authentic, who they are and which brands align with their goals and values. We saw a tremendous cultural shift as voices were used to spread awareness of the pandemic, Black Lives Matter, underrepresented communities and more. The platform continues to be a launchpad for those who want to create and inspire community.

So who were the biggest breakout stars? The list of TikTok's top developers is headed by none other than Charli D’Amelioand also includes familiar names including Addison Rae, Bella Poarch and Noah Beck.

A separate list of creators with the name "Most effectiveAcknowledged the Creators for their efforts in the fight for positive change in the US and around the world. The top three in this group were Doctor Leslie (@drleslie), Taylor Cassidy (@taylorcassidy) and Sienna Mae (@siennamae).

In the celebrity area, Jason Derulo came out victorious, followed by Kylie Jenner and Lizzo. Others who made the top 10 are Tyga, Charlie Puth, Shay Mitchell ♥, Jack Black, Lil Yachty, China McClain, and Dr. Phil.

Top songs

TikTok's top 10 songs feature hits from established hitmakers, emerging stars, and previously unknown artists. The undiminished creativity of the platform transformed the sounds into haunting experiences in a COVID-19 world where personal experiences including concerts were possible for longer.

Number one went to Jason Derulos "Wilde Liebe (Laxed – Siren Beat), "With Megan Thee stallion'S "Savage Remix"Comes in second place and"WAP" by Cardi B. with Megan Thee Stalin as fourth. Make the list too – "say it" by Doja approx.t.

Check out the full list Here This includes winners in categories such as top food recipes, trends and hacks, top style and beauty trends, and top product elements. Look forward to the 31st for a special New Year's Eve countdown live on TikTok!

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