Hosts Jess Budde, Greg Finn and Christine "Shep" Zirnheld are back with another episode of Marketing O’Clock, the Search Engine Journal's digital marketing news podcast.
This week we're discussing this huge Twitter hack, new Google Ads features, and predictive audiences and metrics in Google Analytics.
We also share our thoughts about the Free Britney conspiracy, tell our mummies about our new favorite meme, and exceed our bad pun quota.
Listen to wherever you consume your podcasts or watch us on YouTube to share these stories:
Twitter hack on verified accounts
Twitter accounts with coveted blue ticks were compromised in a Twitter hack on July 15.
Major brands, celebrities, and politicians were affected, and spam cryptocurrency schemes were tweeted from their accounts.
While investigating the issue, Twitter blocked tweets from being verified by all verified accounts, and advertisers found that they were unable to create advertised tweets during the outage.
The hackers are reported to have carried out the hack using internal employee tools.
New Google Ads features announced
This week, Google Ads announced that the image expansion beta test had officially started. These extensions appear on the right side of text ads in search results.
Advertisers who use responsive search ads can now use cross-campaign asset reports and countdown customizers in their headings and descriptions.
Finally, Google announced that shopping campaigns can now be optimized either for all purchases or for purchases from new customers.
New predictive features for Google Analytics
Google Analytics accounts that are part of the beta version of the app + web properties have access to new functions.
Predictive audiences identify likely buyers and likely migrating buyers to target and bid on Google ads.
With Predictive Metrics, advertisers can analyze campaigns and gain insight into which campaigns have brought users to your website with the highest purchase probability.
Then Janine Monico drops the microphone with this epic shot of the week. Any excuse not to use Facebook Ads Manager is good enough for us!
You do not have to deal with the FB interface #ppcchat https://t.co/fNj5ow9sfi
– Janine Monico (@JanineSEM), July 14, 2020
ICYMI, here is a friendly reminder to make sure product protection is enabled in the Google Merchant Center.
If you ever find a random drop in products in your Google Merchant Center or just have that extra security, make sure the Product Protection setting is turned on!
Settings – Account Settings – Product Protection
Keeps removed products active for up to 30 days. # Ppcchat pic.twitter.com/e5ay7DwGnp
– James Webster (@PPC_Webster), July 13, 2020
We answer your burning questions about digital marketing during our lightning round segment:
- Who forbids spyware and surveillance technology ads?
- Which social platform is considering banning political ads until November?
- When did the Twitter carousel disappear from Google search results?
- Where music labels are considering hosting their music videos.
- Why TikTok users switch to byte.
- Use YouTube’s new RPM metric to analyze performance.
Visit the Marketing O’Clock website to subscribe to the show! There you will also find links to all articles in this episode.
Selected image source: Cypress north