A new report from Twitter lists 6 trends brands need to be ahead of in order to stay relevant to users in the years to come.

The report aims to educate brands on how cultural trends and conversations are evolving, as "culturally relevant brands perform best," according to Twitter.

Research by Twitter shows a + 73% correlation between cultural relevance and brand sales.

The data in Twitter's 33-page report comes from analyzing billions of tweets over a two-year period.

Twitter identified these as the 6 top trends brands need to be ahead of:

  • Wellbeing: Prioritizing self-care for ourselves and each other.
  • Creative culture: A new generation of everyday entrepreneurs – the creative class.
  • Everyday miracle: Stay curious and be connected to the world around us.
  • One planet: On the way to a sustainable future by adhering to each other's higher environmental standards.
  • Technical life: The widespread integration of technology inspires a new dialogue about the nature of our relationships with it.
  • My identity: As identity concepts continue to expand, people come together around common values ​​to express their self-confidence.

Twitter's report then goes into a detailed analysis of each of these trends.

I went through the report and pulled out all of the stats so you can quickly get up to speed with the trends shaping conversations on Twitter.

Here are the key stats on each of the trends listed in Twitter's report.

Wellbeing

  • 30% more conversion growth in mental health
  • 74% more mentions of mental health
  • 250% more conversations about grief
  • 25% more conversations about physical health
  • 43% more conversations about sleep than self-care
  • 68% more conversations about caring for your own community

Creative culture

  • 32% more conversation to become a professional creator
  • 121% more mentions of "Side Hustle"
  • Conversation around sales platforms increased by 66%
  • 64% more conversations about finding new creative hobbies
  • 66% more conversations about nostalgic craft
  • 135% more conversations about virtual experiences
  • 112% more mentions of participatory content platforms

advertising

Read on below

Everyday miracle

  • 43% more conversations about spirituality
  • 109% more conversations about tarot and clairvoyants
  • 52% more conversations about escapism
  • 60% more conversations about fantasy on TV
  • 41% more conversations about Sci-If
  • 41% more conversations about astronomy and the stars

One planet

  • 87% more conversations about reusable products
  • 51% more conversations about plant-based foods and packaging
  • 53% more conversations about clean businesses
  • 120% more conversations about buying local products
  • 29% more conversations about irresponsible packaging
  • 127% more conversations around exploring

Technical life

  • 96% more conversations about social / emotional addiction to technology
  • 173% more conversations about online purchases
  • 94% more conversations about technical and positive social impact
  • 275% more conversations about technology in healthcare
  • 219% more conversations about technical prejudices

My identity

  • 30% more conversation about fandom & identity
  • 121% more mentions of "Fan Art"
  • 75% more conversation around LARPing
  • 115% more conversations about equality
  • 273% more conversations about black rights
  • 222% more mentions of human or civil rights
  • 32% more conversations about economic inequality

Here you find detailed information.

LEAVE A REPLY

Please enter your comment!
Please enter your name here