Google Search gets a full coverage feature for breaking news results, which gives more context to stories from multiple sources.
Full coverage was first introduced in Google News in 2018. Google promised a more extensive introduction of the regular search results in 2019, but this never materialized.
Now, two years later than expected, full coverage is finally available in search results.
If you don't use the Google News app regularly, you may never have seen full coverage. Learn more about what it is and how it can help drive more traffic for publishers here.
What is Google's full coverage feature?
Google's full coverage uses artificial intelligence to tie related stories together in real time.
As the name suggests, Full Coverage is designed to give users a complete picture of how a story is being reported from various sources. It helps users to keep track of history as it progresses.
This is not a feature that is available for every message. Full coverage is mainly used for stories that develop over a period of time.
For example, launching a new iPhone is unlikely to trigger Google's Full Coverage feature as it is an event that occurs once and then completes.
An event like the COVID-19 pandemic is more likely to trigger the Full Reporting feature as that story will evolve over time.
This feature shows more sources in search results for specific stories, which has the potential to generate more traffic.
There is no specific way to optimize news articles for full coverage by Google other than post the news and optimize the website as usual. Google will decide when full coverage is required.
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Google's AI is able to understand the people, places, and things involved in a story and how they relate to one another. Full Coverage organizes articles into storylines as the news event unfolds.
There are no human editors involved in curating the stories, and the results included in the "Full Reporting" section are not personalized. Everyone sees the same action.
What does the full coverage look like?
When searching for information about a recent message, users will see: a Show full coverage Button after scrolling to the end of the top floor carousel.
You can also find a button to see full coverage by selecting "More News On …" just below the Top Stories carousel.
According to Google, the "Full Coverage" feature in search results is more advanced than Google News because it can identify long-running stories that span many days:
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“With this introduction, we're introducing a new technology that can detect long-running messages that span many days, like the Super Bowl, to many weeks or months, like the COVID-19 pandemic. We then organize the Full Coverage page so that users can easily find top news as well as additional content such as explanations and local coverage that will help them understand these complex stories. "
Full coverage is available in US English on Google's mobile search results starting today. It will be rolled out in more countries and locations in the coming months.