Visual Best Practices: 3 Things You Can Learn From Sales Software Products
Customer-oriented aspects of sales software solutions are what the designers' hell is made of. The product should be intuitive and easy to navigate without reading a laundry list with instructions. So you use the industry-standard layout with conventional grids. This makes the solution look boring, and you introduce clever elements and menus to stand out from the competition. These innovations confuse users, and you find yourself in a vicious circle where ease of use and beauty are reconciled. More importantly, you have to forget about the page load time or application response speed and have to start over.
One way to solve this last problem is to use an image uploader, which is part of a content delivery system (CDN) that is designed to create websites and apps faster. Let's look at three ways a CDN can make your life easier by implementing best practices for using visuals.
- Optimized images for shorter loading times
When it comes to business proposals or business deals, paperwork is still king, even if it's digital. You can use any word processor to make the copy, but it can be painful to make it look good unless you use special software like PandaDoc. Thanks to the intuitive drag-and-drop interface, you can create clean and elegant documents in no time.
One of the main features of PandaDoc is the ability to upload and use proprietary images, including signatures. Without the possibility of optimizing the visual representation of the user during operation, the system would be slow and cumbersome. To ensure optimal performance, the product is based on the Uploadcare CDN, which stores, processes and provides images to users without delays and crashes. The media delivery system ensures that images are uploaded and downloaded quickly, while automatic cropping and formatting of conversions ensure error-free operation of the web app.
Another great advantage of using CDN for PandaDoc and similar sales products is that there is no need for user connection speed. Because large amounts of visual data do not have to be logged over the World Wide Web, customers can create and edit documents in real time, even if their broadband capacity leaves something to be desired. Image CDN is a worthwhile investment for any sales solution that wants to reduce page load times.
- Adaptive media design for every display size
The connected world in which we live makes PR management a must for international companies, entrepreneurs, non-profit organizations and individuals. Prezly is an all-in-one PR product that promises to remove the excitement and ensure faster and better communication between PR managers and their target groups.
Not surprisingly, all Prezly users get access to a media gallery regardless of the plan they choose. PR is not possible without visuals, be it a news story or an announcement. While tackling publications from a laptop or desktop is a breeze with most software solutions, PR managers can never afford to be surprised, even if the only device connected to the Internet is a smartphone. For this reason, image and video processing on a screen of any size must be handled with the same ease and comfort.
Using a visual CDN is the easiest and most efficient way to ensure that images are displayed correctly on mobile devices. Instead of using one file for all interfaces, the system automatically returns a version of the image that has already been cropped and scaled to fit a smaller screen without affecting the layout of the mobile user interface. Shorter loading times are another invaluable benefit that is vital for mobile internet users who haven't had the pleasure of switching to 5G yet.
- Custom animated images to grab attention
Despite the growing number of software developers and web designers, many companies cannot afford to hire an outsourcing team or a dedicated programmer. Webflow helps and breaks through the code barrier, so anyone without technical knowledge can create, launch and scale beautiful, responsive websites.
Webflow has a user-friendly web interface with which everyone can become a designer in no time. Users can create pages, create forms, manage accounts and open online shops. However, this is not possible without visual elements, and adding animations is always a sure way to attract attention and direct the customer to the desired action. Instead of building an infrastructure for handling user media, Webflow uses a CDN to host and provide images as needed. In contrast to central hosting, edge servers of media delivery systems ensure faster response times and enable web design in real time via an online interface. Loading time is particularly important for animated media as the file size increases.
One look at the Webflow homepage and product pages is enough to see how the company uses the power of animated graphics. Short demonstrations of the user interface and its elements provide non-technical specialists with the much-needed understanding. Without these animated blocks, text pages and dozens of transparencies would have been required to familiarize potential customers with the Webflow toolset.
B2B software solutions such as PandaDoc, Prezly and Webflow rely heavily on visual content to attract new customers and make their products user-friendly, fast and efficient. The use of an image CDN like Uploadcare is not required, but offers several advantages for sales products. This includes the optimization of images during operation, the integration of animated graphics and the uniform display on a variety of display sizes. Other CDN benefits include computer vision to identify objects and people, automatic labeling for easier media gallery management, and even color coordination based on the image palette. These features are less obvious on the client side of business applications, but can be critical for administrators.