Trying to deal with search engine optimization (SEO) can at best be a challenge. Your main keyword appears to be obvious enough – if you are in the home insurance sales business, you would probably do nothing better than to take first place for "home insurance" on Google – but where do you go from there? What can you do better? What is your competition doing?

Before you spend hundreds of dollars on something you hardly understand how to use, you should find out about a much cheaper option that is perfect for keyword research, website audits, and more. In fact, you can actually use it for free! In this Ubersuggest test, we'll give an overview of what you can do, how you can do it, and how it all comes together to improve your rankings on Google.

Ubersuggest Review: First impressions

The first thing that can surprise you about Ubersuggest is that you can really use it for free. While some other SEO tools may offer a very limited free trial (or even charge you for using the tool for a trial period!), Ubersuggest really offers a completely free option. You can start tinkering and after a few searches you will be asked to sign in with your Google account.

You are not required to spend money. You can literally use the free account for as long as you want, and with Ubersuggest you get much more for free than with any other tool. In fact, you really have access to practically all functions. If you don’t plan to run hundreds of reports a day, the free account is for you.

The other really big thing here is that Ubersuggest is designed to be more accessible and understandable even for people who don't have much experience with search engine optimization. Instead of bombarding you with overwhelming diagrams and data everywhere, the dashboard is focused, clear and clear. You will still get all the data you need, but it will be presented much more clearly. This is much more accessible.

Search for keywords

One of the first features you'll likely focus on in an SEO tool is, of course, keyword research. In the case of Ubersuggest, you really should create a project so that you can track and improve your rankings over time. This way you can also monitor your SEO status and get daily status updates. Let's put it all aside and take a look at the central keyword research tool.

When you add a first keyword search to the search bar (you can also define the language and country) you will get a first keyword summary report like the one shown here. This way, you can get a bird's-eye view of the monthly search volume, the estimated SEO difficulty (the higher the number, the more competitive the organic search), the difficulty paid, and the average cost per click (CPC) if you want Google to pay as Ad can be seen. It also shows a breakdown of the volume of mobile devices and desktops, as well as a breakdown by the age of the searcher and the number of people who click on the SEO results.

In an ideal world, you can find a keyword with high volume and little competition, but of course everyone is looking for that. With the Keyword Tool here, you can delve deeper to uncover potential opportunities.

You can easily see more keyword ideas based on your first search and sorted by Google suggestions, related keywords, questions, prepositions, and comparisons. For each of these items, you can view the trend of the search volume over the past 12 months, as well as the volume and level of difficulty. If you create this project as mentioned above, you can track up to 20 keywords from any country or city for free.

The user-friendly interface makes it easy to search through these keyword ideas at your own pace. You will also be presented with a number of content ideas based on content that has already been published online. Get ideas for new blog posts that are good for other publications, especially with regard to social shares, but also with visits and backlinks.

Conducting a site audit

The search for possible keywords is of course only part of a successful SEO campaign. You also need to make sure that your website as a whole matches the snuff. This is where the Ubersuggest site audit function comes into play.

With this SEO analysis, you can conduct an in-depth site review and crawl up to 150 pages on your site for free. You get a comprehensive overview of your website, e.g. For example, your on-page SEO score, the number of organic keywords you rank for, and your estimated total backlinks from other websites. This gives you a general overview of your website's SEO health.

More importantly, however, are the details you will receive with this health check. From the up to 150 pages that the tool crawls, you can find out how many pages have problems, which errors and warnings exist, and how you can fix them appropriately. These are specific measures you can take to improve your website's SEO health.

Researching the competition

You searched for keywords and started tracking them. You have conducted a website audit to identify certain actions you can take to improve your website's SEO. What's next? Use Ubersuggest to check the competition and look for even more options!

Simply enter a competitor's domain. You'll see useful, relevant information, such as the number of organic keywords they’re ranking for and the number of backlinks (including the percentage they don’t follow). There's also a handy graph that shows organic monthly traffic for the past year.

However, scroll a little further down the page and here you'll find the real meat of the report. Here you can see the top pages on your competitor's website, including estimated visits, backlinks, and social releases. These are the pages that direct organic traffic to this domain. You should therefore check them to see what they are doing right.

This competition report also shows a list of the SEO keywords they’re ranking for and the people that link to your competition. With the keywords you can see how you could try to hit them and with the backlinks you can see which websites you might want to contact to get your own backlink. If you put all of this together, you can put together a comprehensive SEO plan to improve your rankings and beat the competition.

Use Ubersuggest for free

Everything, literally everything that is mentioned in this Ubersuggest review, you can do for free. From keyword research to competitive analysis, you get some really powerful data that can lead to very specific action items. In addition, Ubersuggest offers a free Chrome extension that makes it easier for you to find more keywords on Google, Amazon and YouTube. With every search on Google, important SEO metrics such as search volume and CPC are displayed. And you also get keyword suggestions.

The best way to understand what Ubersuggest can do for your SEO efforts is to use it yourself. Free. There are paid plans, but these are more aimed at larger companies that want to run SEO campaigns on a large scale. If you don't plan to run hundreds of reports daily, the free account is fine.

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