It's not easy to create a blog. Contrary to popular belief, you can't just write a blog post, hit publish, and sit back and watch people come to your site. It just doesn't work that way.
Instead, you need to take a systematic approach that combines marketing and outreach efforts. When combined and executed properly, bloggers can expect a steady increase in traffic to their websites that can ultimately make and monetize them.
Let's dive right in.
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Add content to your blog
Add content to your blog (overview)
Content marketing is one of the most powerful ways to grow your blog and take traffic to the next level.
According to the Content Marketing Institute, an online resource on content marketing topics, content marketing is defined as …
Content marketing is a marketing technique for creating and distributing valuable, relevant, and consistent content in order to attract and attract a well-defined audience – with the goal of driving profitable customer action.
While this term can be applied to the entire digital landscape of a blog as a whole, in this section we're specifically referring to expanding your blog using blog posts and pages within a WordPress or blog domain.
In its simplest form, the idea of adding content to your blog can be broken down into one powerful sentence.
Growing your blog through content takes a lot of time, effort, and investment, but once that content ranks, it will live for a long time.
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Do your research before you write
Keyword research is one of the most important ways to increase a blog's traffic. Instead of posting what you think readers would like to read about, you can instead post what you're looking for. That's the magic of keyword research.
This stuff works, believe me. I once completely redesigned the way I published content on a website I own. I've systematically created content based on what people were looking for and then tailored those posts to the intent in which they were looking for it.
The results were amazing. My efforts eventually resulted in this website growing from 3,500 visitors per month to a whopping 1.5 million visitors per month. Even I was blown away with the results. As such, I now only create content based on what people are actually looking for, and rarely guess and hope they will find it.
Adapt your content strategy to your target group
You need to know your audience before trying to create content for them. There are many blogs designed to help young mothers save money. Obviously these blogs use different pain points, syntax and article topics than blogs that focus on frugal living for students.
When developing a content strategy, you need to consider the following:
Understand the needs that your target audience wants to address. Your content should focus on these needs as closely as possible.
Make sure you understand the terminology and writing styles that they address. For example, when you're blogging about big data, you want to use more technical and sophisticated language for data scientists than for laypeople who are passively interested in the subject.
Once you've developed a content strategy, you need to consistently follow it. Your readers will become familiar with your writing style and the types of topics you cover so you won't want to disappoint them.
How to Write a Blog Post Correctly
Did you know why few blogs get tons of traffic from search engines?
Social media? Email list? No, it's satisfied.
Content is why the likes of Rand Fishkin, Brian Clark, and Neil Patel have been able to build million dollar businesses online.
Gone are the days when you could get more searches by posting 500 word articles. You are now not adding any value to your target audience or your Google search crawlers.
You need to create a long form of content if you want to build a loyal readership and improve your search rankings.
But writing is not just writing. There's a whole new level of content production that needs to be done both in writing and technically in order to evaluate content that actually produces results.
Develop a link building strategy
You need a decent link profile to rank well in the SERPs. Many of the link building strategies that worked well a decade ago are practically useless today. Commenting on blogs, submitting your website to directory listings, and exchanging links are not good ways to improve your footprint on Google.
You need to focus on creating high quality links. Blogging guests, getting the attention of news sites, and encouraging other bloggers to link to your articles are some of the best ways to create links that will improve your rankings on Google.
5. Reach out to other bloggers and influencers
Many bloggers are busy improving their social media metrics. They try to attract as many followers as possible because they believe that their follower count is closely related to the traction they will get on social media.
While getting more followers is usually good, your main focus should be getting yourself known from reputable experts in your niche. Make a list of influencers you can use to increase your brand awareness. Then come up with a strategy to get in touch with them so you can grow your blog.
6. Monitor the growth of your blog
Successful blogs aren't born overnight. It is going to take a lot of trial and error before you turn this into a money machine.
Use an analytics tool like Google Analytics to monitor your blog over time. Here are some things to look for:
- The types of items that get the most traction.
- All the power words in your headlines that are getting more and more clicks.
- Changes to your on-site metrics, such as B. Your bounce rate and average time spent on your website.
- How different changes in your layout will affect the number of clicks on your ads or conversions.
You need to gradually grow your blog by making small, incremental improvements over time. If you pay attention to your analytics, you can grow them more profitably.
7. Make use of your previous success
Building a successful blog won't be easy. You don't want to rest on your laurels when you finally see success. When you finally start making money from it, you'll want to scale up as much as possible.
There are many ways you can build on the existing success of your blog. If you have a good ranking on Google for certain types of keywords, then you can try expanding your keyword list and writing more content around them. If you have made a lot of affiliate sales by building a solid reputation, you should consider selling your own information products or courses.
There are always ways to increase your blog's sales. Come up with a few ideas as your blog becomes successful.
Why Start an SEO Blog?
Google's organic search traffic is very important to almost any website. Business owners realize that after optimizing a website, they can get a steady stream of high quality traffic. However, optimizing your website takes time.
With so many people interested in learning more about SEO, building an SEO blog can potentially create a large readership base. Your website can be very lucrative too. Whether you're monetizing your website through Adsense, selling leads to SEO agencies, or offering your own SEO services, people love to pay.
Your website won't gain importance if you just rewrite content from other sources. You need to provide very detailed, evidence-based content in order to get high quality backlinks and attract loyal readers. Some of the best ways to do this are:
- Conducting your own case studies
- Perform SEO experiments
- Consultation with other experts in the field
You need an original strategy and a lot of hard work to be successful in this niche. However, the payoff will be huge once you get traction.