I started my blogging career almost 10 years ago. It was a great experience and the options have grown over time. Ariana Huffington, Parez Hilton, Jeremy Shoemaker, and Mike Airington are among other famous bloggers who became millionaires. I'm even more impressed by the many people who live in emerging markets and have six- or seven-figure incomes when blogging on tight budgets.
However, that doesn't mean blogging is a guaranteed route to wealth. Many aspiring bloggers struggle to make a sustainable income – or any income at all. If you want to become a successful blogger, you have to treat him like any other business. However, monetizing your own blog can be tricky as there really is no one-size-fits-all solution.
After you've chosen your blog theme, set up your WordPress account, bought your domain name, and published high quality content on a regular basis. The hard work has finally paid off and your monthly visitor count has slowly grown to thousands. The next step is figuring out how to monetize your blog to create a revenue generating content machine.
One thing that many bloggers overlook is how many monetization options are available. If so, you are missing out on a world of opportunity.
First steps and FAQ
Blogging to Blogging … or Blogging to Make Money?
If I asked you today whether you blog or blog for money, what would your answer be?
In most cases, many people would say they blog because they want to make money. However, most people would probably also say that they are not making any money from their blog even if they write 2-3 posts a day!
It's all about the PASSION … I mean PROFITS!
How many times have you heard follow your passion and money will follow? I'm sure you have heard it many times, and it's something everyone in the blogging world likes to say … especially anyone who has already blogged and made money!
Unfortunately, this is usually not the case … more likely 98% of the time.
One of the main reasons passion is so important in blogging is that it takes a lot of time and effort. If you don't care what you are writing about, you will quickly lose interest.
It's a lot easier to make money from a finance blog and talk about boring topics like getting your credit score up or getting a new home loan – but nobody really wants to write about it.
The money is on the call to action!
Instead, bloggers need to view their blogs as a copy of sales and a call to action while making them resourceful and informative for your website visitors.
People use the internet for three reasons. Which of these reasons fits your blog?
- Be entertained
- To buy something
- Find information
Many people fall into the top category of entertainment, and this is one of the most difficult areas to monetize.
If you have a blog that is helping someone find reviews before they buy anything, this is a great place to start making money.
The last category is all about information and something that could work very well with Google Adsense and affiliate marketing if done right.
Is your blog worth your time and that of your visitors?
If you are still having trouble making money from your blog and content, it might be a good idea to step back for a moment and see the bigger picture. If you were a visitor to your website, would you have found value reading the content, and does it actually offer value?
Unless you are making money off your blog, it is one of the greatest challenges to long-term success and you really need to have a plan of attack in place. Blogging takes a lot of time and resources. The last thing you want is to keep digging yourself into bigger holes of time and money, unsure of where you and your blog could end up in a year from now.
How do bloggers make money?
Now that we've covered the basics, let's look at how bloggers make money. I'm not going to dive too deeply into how much you can make as we covered this in detail in our guide to Blogging Basics, but I will say again that it is possible to make a full-time living by doing run a blog.
Ways to Monetize a Blog
1. Paid ads
Placing display advertising on your website is another way to monetize your blog. According to many income reports from successful bloggers on the internet, a large part of their monthly income is attributed to affiliate marketing. You don't make nearly as much money from display ads as you do from affiliate marketing. However, this is still something you should look into when figuring out how to make money blogging.
In order to make money from display ads, you first need to generate a significant amount of traffic, like every other monetization option on this list. Without thousands of monthly visitors visiting your website interacting with display ads, you won't get a lot of money.
Ad function in a pay-per-click attribution model (PPC). Every time someone clicks an ad on your website, you are paid a small fee. One click is only worth pennies per dollar. However, if you can get thousands of clicks per month, then you can open up a secondary source of income.
The problem with display ads is that they lead to a very poor user experience. We've all been through this. You're only browsing your favorite blog to be interrupted by a pop-up ad in the middle of a sentence. You're either frustrated with the interruption or you've been conditioned to scroll past it with ad blinders on.
Ads also remove people from your website, and you want to keep people on your website for as long as possible. After clicking an ad, users go to another website and may spend money elsewhere.
While there are some downsides, display ads are still an effective way to increase your monthly sales. As long as you can incorporate ads in a non-intrusive way, they can benefit your bottom line in the long run. If you are interested in display ads, Google AdSense is an online advertising network that you can check out.
The advancement of the Internet offers people a multitude of opportunities to earn “easy” money from the comfort of their own home. One of these options is PPC, commonly known as Pay Per Click Advertising, which bloggers and publishers can make money from when visitors click on ads that are available on their web pages.
AdSense is one of the most popular pay-per-click programs in use right now.
The program is specifically aimed at online advertisers and website owners. The advertisers have the option to promote and market their products while the website owners make money by clicking the ads through their websites.
It is up to the website owners to do everything possible to attract more visitors to their websites. There is still a lot of uncertainty about whether the program will work. The publishers can join for free and make money. Is the program really free?
Google AdSense is a program that was developed by Google with the aim of making a profit. The main goal of the program is to encourage publishers to increase sales opportunities through clicks on their websites. The publisher applies to the Google Company and begins obtaining them as soon as they are approved.
The publisher can open a free blog, also offered by Google, to create free blogs for all bloggers. It is up to the editor to market their web with quality articles to attract enough visitors. Where their clicks on the ads were made through your website or blog, you earn. It's a free way to make money online.
However, this scheme does not work for all publishers. There are those who make thousands of dollars a month using the Google AdSense program, while there are those who make nothing of it. As a precaution, it is not advisable to use the AdSense program as your primary source of income. Make it an extra source of income not to waste your time like some publishers have done.
While this revenue-sharing program has been hailed as one of the easiest money making tricks on the internet, the truth is that this revenue is not earned on a silver platter. In fact, some bloggers and publishers have had to look for other alternatives to make money, largely due to the recent changes that are making it quite difficult for people to make money from Adsense on the internet.
Some of these reasons that make it difficult to make money on Google AdSense are:
- Lack of good volume of free or organic traffic
- Fluctuations in CPC and CTR
- Ineffective optimization of ad code
- High payment threshold
- Bad content optimization
- The risk of invalid clicks
Even though Adsense has been with us for more than 8 years and some webmasters have big problems with it after it was founded, people still have a lot of controversy surrounding Adsense. In fact, not that many people are convinced that it can really make a lot of money as such to make it sensible to quit your job as a purported internet guru.
The truth, however, is that since its inception, Google has reported Adsense as the main source of income, especially when it comes to search page results. This shows you that if you do your best, you still have a good chance of making money from Google Adsense.
Top AdSense Alternative for Monetizing a Blog
Not sure how to best monetize the ad space on your website? Google AdSense would be the choice, but there is an AdSense alternative that should be considered. Getting the most of the money and time that you spend promoting your website or blog is so natural.
Direct sales of the advertising space
What is the need to share the profits from the ads on your website? It is possible to sell the advertising space to the marketers and the advertisers. All you have to do is provide information about the available advertising space. It will save up to 20% to 50%, which is taken by the advertising companies in terms of commissions.
By selling the advertising space, the advertiser can also sell the space based on time. The time can be a week, a fortnight, a month or even a year, depending on the time of the ad. More could be done instead of relying on the income that is generated based on the clicks.
How to sell advertising space
You can start selling the space available for the ad by reaching out to companies that you think will be interested in the ad. You can also auction off the available advertising space. The auction also offers the user the opportunity to understand the actual market value of the advertising space.
It is important to understand that it is more about selling the web space privately than using the advertising network or the agencies. The agents use the automated systems to determine the number of impressions that may have been made and how much is being earned.
Inventory not sold
If you sell the ad space, you shouldn't miss a single chance. The unsold space could be sold to network companies like AdBrite, Chikita, ValueClick, and even AdSense. However, it should not be made the primary option for income.
The website owner should first sell the space himself and pass the remaining funds on to the agents or the network company. The amount of money that is made with privately created ads is higher than that of agents because they charge relatively high commissions.
1. Paid ads
2. Affiliate Marketing
Affiliate marketing is possibly the best way to make money off of your blog. Affiliate marketing is the process of promoting other companies' products and receiving commissions for every referral sale you make.
This type of marketing is a good place to start as it is cheap and has low barriers to entry. When you're promoting other products, you don't have the overheads to create your own product or sit on inventory. You simply direct people to products that you believe they will love and find useful.
The trick is not to work as a spam blogger selling junk. You should only recommend partner products that you can honestly recommend based on your experience with them, or products that your audience finds useful.
You should also be open and transparent with your readers about how you make money from affiliate links. If they believe that you are really trying to help them, they will appreciate you more and trust you more.
You get a percentage of every sale you refer to another company. Hence, smaller sales bring in a few dollars here and there, but higher ticket items can bring in a lot more money. The goal is to build a relationship with your audience so that they trust you enough to follow your recommendation and buy more expensive products linked through your website.
However, to start with, you should focus on cheaper products that your audience is more likely to buy. Because these products are more cost effective, potential buyers don't have to think too much and can turn into your first ever affiliate sales. Once you've grown your audience and developed a steady stream of income from these cheaper products, you can focus on higher ticket items.
From that point on, your audience will see you as a thought leader and will trust your recommendations. Then you can start pushing more expensive products. These will bring you higher returns and help your income grow. An example of an affiliate program that you can check out is ShareASale. You can also check out our guide to the Best Paid Affiliate Networks.
Affiliate marketing is one of the newer and more exciting ways to make money online while working at home.
Basically, you work with a company to help them sell their products online. You create a website and add useful content, such as: B. Product Reviews. But they also include affiliate links in your posts. That way, people who read your posts can use the links to buy the products you mentioned.
Every time someone makes a purchase through one of your affiliate links, you will receive a commission for it. As you grow your website, add more links, and attract new readers, your profits can grow exponentially.
This is a win-win for you and the brands you associate with. You make money because you help them meet new customers. And of course, you generate revenue with every sale through your website.
However, you cannot just create a website, link it to products and call it affiliate marketing. You need to use the right affiliate links to get commissions on sales.
Is Affiliate Marketing Right For You?
There are many things that make affiliate marketing attractive to beginners.
First of all, no money is required to get started. You don't sell products that you carry, so you don't need to stock up on inventory. The online marketing tactic you use to get customers doesn't take money, it just takes some time to learn how to do it.
You can also choose any niche for your affiliate marketing site. You don't want to have a generic website with all kinds of random products. Instead, you can choose an area that you are interested in, e.g. B. Cooking or Fashion, and build your affiliate marketing website on that.
The people who are most successful with affiliate marketing tend to be motivated self-starters. There will be no one watching over your shoulder to make sure you get the job done. However, if you've embraced the idea of making money as an affiliate, you shouldn't find it difficult to invest the time it takes to get started.
1. Paid ads
3. Physical products
Selling products is one of the more profitable ways to monetize your blog. The products you want to sell can range from digital products to physical goods depending on what you are qualified for.
Digital products are very popular because they are an inexpensive way to make money over time. Much of the money and labor that goes into developing a digital product is spent upfront. Once you've created the digital product, you can sell it for months or years for a small additional cost. They quickly become a steady source of passive income.
Examples of digital products could be self-publishing an e-book or creating an online course. It takes a lot of work. However, if you think you are an expert in a certain field and could help others learn your skills, these might be good options.
You can also choose to sell a physical product through an ecommerce store. To do this, you need to buy inventory or have access to inventory. If you don't want to risk shipping products yourself, you can opt for drop shipping. This is the sale of products, but another company does all of your fulfillment and delivery.
Monetizing your blog with goods can take a little work, but is surprisingly easy if you really think about it. Get the basics and you will be making money in no time.
So what are the basics?
Create merchandise-ready branding
Before you even think about what type of goods to sell, it is important to do so Mark your blog so that it is tailored to the particular commodity.
This means you need a logo and tagline that will fit on your blog as well as it would on a t-shirt or other item of merchandise. Most bloggers already have something along these lines, although that doesn't mean it works well for printing on merchandise.
It's important to keep things small and compact. If you want to have different types of merchandise, you need to make sure that each of your designs are consistent with each other. Colors have to be the same, as well as shapes and sizes. If the logo or other branding element you currently have for your blog is not suitable for printing, there are a few changes you need to make.
Avoid the easy route
You can easily make some branded t-shirts and mugs to sell as goods on your blog and honestly you should. It shouldn't end there, however. It is important to be as creative as possible in determining what type of goods to sell, and it should match your niche.
For example, if you run a food blog, how about branded cups or plates? Those who run a tech blog should consider selling branded pen drives. The possibilities are endless and you can brand practically anything these days.
You could even consider a DIY approach and use paints or other materials to brand your goods. While it may not be the best model for blogs selling large amounts of goods, it might be ideal for those who are just starting out in monetization.
Don't overlook the shipping packaging
Most people can agree that having a package show up on their doorstep is a great feeling. One way to make your blog's merchandise stand out even more (and thereby promote your branding efforts) is to actually focus on the packaging you will be using for shipping.
Most packages look relatively similar to each other, but you can stand out by using custom printed corrugated cardboard boxes or similar shipping materials that you can get creative with. Even if you like to order in bulk, you are not limited to simple packaging. You can also order custom made cardboard boxes in bulk.
The shipping package you ultimately use should match your branding and possibly include your blog's logo and tagline. You can also keep it simple as the minimalism in packaging goes a long way.
Either way, you're only helping bring your brand (and blog) forward by really taking the time to make the package of goods shipped look unique.
1. Paid ads
4. Digital products
As your blog continues to grow and mature, you will likely find other ways to grow this online business. After all, your blog is legitimate business, even if it started as a personal interest or hobby. Once you've built an audience and built a large mailing list, it's time to capitalize on that reach by creating a product or service from your blog.
You may recall an earlier article in this series where we talked about writing an e-book for your blog. There are two ways that you can deal with the e-book. You can leverage your branding power and reach and sell the e-book to your audience either directly or through an online marketplace like Clickbank. Alternatively, you can give away your e-book for free when you sign up for your mailing list.
In any case, offering an e-book or some type of digital product can prove very fruitful. As for an e-book, you may already have a wealth of valuable material on your blog. After all, you update it regularly and establish yourself as an expert in your field. This content can be used as an e-book to further establish and legitimize your position in the growing “blogosphere”.
If your niche is better suited to a digital product, this is a great way to go too. If you are a software developer, you may have some kind of online tool available. If you are a designer, you can offer a WordPress theme. It really depends on what you can do, what you enjoy doing and what you think will be best received by your readership.
Content and Subscriptions
In addition to premium content that you can offer as a member-only area on your blog, you can also view subscriptions in a slightly different way. Using the example of an online tool or service above, you can offer this on a subscription basis.
For example, let's say you've developed an online tool that allows camera enthusiasts to find the best rated camera based on a number of criteria and preferences. This tool can then be made available to subscribers for a monthly or annual fee. Let your imagination guide you and ask yourself if you would pay for such an online service. There is a good chance that other people with similar interests will do the same, if you wish.
Be creative. Be original. And most importantly, you offer your readers real value that is well worth their hand-earned money.
1. Paid ads
Another great way to monetize is by offering your audience a special service. That way, you can enjoy your specialty with much less overhead than selling a physical product. For example, if you're a social media guru, you can offer social media advice to your audience for a set fee.
You can also use what you learned while creating your own blog and sell your services. For example, you can help someone else set up their blog or even do freelance writing jobs because you know how to write posts that get a lot of traffic. Whatever your specialty, there is likely an opportunity to make money from it.
Blog is a great way to establish yourself as an expert in your field. If you blog a lot about real estate and have demonstrated knowledge of the field, people will respect your opinion on real estate issues. The same goes for almost every industry and almost every niche. This “expert status” can prove to be very lucrative.
That way, you can turn your blog into a consulting company so that both can work together. If you are a real estate agent blogging about real estate, your blog can be a great source of referrals. This also applies to designers, writers, artists, search engine optimization experts, and more. You can sell your services and use your blog to reach new customers.
If you're a mobile developer, you can also sell (or give away) apps for smartphones like iPhone, Android, and BlackBerry. These can be linked directly to your blog or tangentially. If you blog about mobile games, why not develop and publish your own game?
1. Paid ads
Sponsored posts and partnerships
Once you've established a reputable blog with influence and authority, brands may want to pay you to create sponsored posts and collaborate on content creation.
If you are unfamiliar with sponsored posts, keep this in mind whenever you see a social influencer on Instagram writing about a product they use. A "#sponsored" tag will appear at the end of the post, indicating that they have been paid for the post. This works the same with blogs.
For example, if you have a digital marketing blog, you could write an article about SEO and include how you used a company's SEO marketing tool during your optimization process. If you really endorse the product, your audience won't find it too promotional. You also want to make it clear at the top of your post that it is a sponsored post.
Another way to work with a company is through partnership posts. This could be an item that was created in collaboration with another brand. For example, if you have a health blog, you can work with CVS Health to create an article on maintaining a healthy lifestyle. A sign like "Brought to you by CVS Health" or "Made in collaboration with CVS Health" is usually displayed at the top of the article. Most of the time, you have to turn to brands to build these partnerships. However, once your blog is set up with significant traffic, don't be surprised if brands reach out to you.
Another way to monetize your blog is to build and maintain healthy relationships with your audience. This channel is not unique but combines all of the monetization channels mentioned above.
One of the best ways to maintain relationships and increase your overall sales is by building a strong email list. With a strong email list, you have an additional point of contact for your customers and can maintain the relationship throughout the buying cycle. Email marketing can get people back to your website, making them more likely to make a purchase or click an ad.
Another way to build relationships is to include places for the community, e.g. B. a forum on your website or Facebook groups related to your blog. This will add two positive things to your blog. First, you can use user-generated content on your website to rank long-tail keywords. These are a lot of descriptive search terms that together generate high traffic and boost your SEO performance. Zweitens werden die Leute wieder auf Ihre Website gebracht und das allgemeine Engagement erhöht.
Die letzte Möglichkeit, Ihr Blog zu monetarisieren, besteht darin, eine exklusive Community zu erstellen, für die ein monatlicher oder jährlicher Mitgliedsbeitrag erforderlich ist. Sie können eine weitere Einnahmequelle einrichten, wenn Sie Ihrem Publikum Premium-Inhalte und einen Zugriff anbieten können, der sein Geld wert ist.
Bewertungen und Werbegeschenke
Ähnlich wie bei gesponserten Posts und Partnerschaften ist das Schreiben von Produktbewertungen und das Anbieten von Produktgeschenken eine weitere Möglichkeit, mit anderen Marken zusammenzuarbeiten und Geld zu verdienen.
In einigen Fällen zahlen Marken an Sie, um eine Bewertung zu ihrem Produkt abzugeben. Dies ist ein schwieriger Punkt, denn wenn ein Unternehmen Sie für das Schreiben einer Bewertung bezahlt, haben Sie möglicherweise eine unbewusste Neigung, positive Dinge über dieses Unternehmen zu schreiben. Zumindest könnte es für Ihr Publikum so aussehen.
Anstatt für das Schreiben einer Bewertung zu zahlen, bieten Marken Ihnen häufig kostenlose Produkte und Dienstleistungen im Austausch für eine authentische Bewertung an. Obwohl Sie nicht in bar bezahlt werden, profitieren Sie dennoch von den kostenlosen Produkten und Dienstleistungen.
Beide Taktiken können mit einem Produkt-Werbegeschenk kombiniert werden. Das Engagement für Ihren Beitrag steigt, wenn Ihr Publikum weiß, dass es eine Chance gibt, ein kostenloses Produkt zu erhalten, indem Sie Ihren Newsletter abonnieren oder Kommentare im Kommentarbereich hinterlassen.
Wählen Sie Ihre Nische sorgfältig aus
Das Erstellen eines Blogs wird eine ernsthafte Investition sein. Sie möchten keine Zeit und Ressourcen aufwenden, um eine zu erstellen, mit der Sie kein Geld verdienen oder die nicht nachhaltig ist, weil Sie wahrscheinlich das Interesse verlieren.
Deshalb ist die Auswahl der richtigen Nische so wichtig. Es gibt vier Dinge, die Sie bestätigen müssen, bevor Sie eine Nische für Ihr Blog auswählen:
- Es muss Potenzial geben, damit Geld zu verdienen.
- Sie benötigen Fachwissen in der Nische oder müssen es gut genug lernen können, um maßgebliche Inhalte zu schreiben.
- Die Nische kann nicht zu wettbewerbsfähig sein.
- Es muss sich um ein Thema handeln, das Ihnen genug Spaß macht, um jeden Tag weiter zu schreiben.
Der größte Fehler, den viele Blogger machen, besteht darin, sich auf wahnsinnig wettbewerbsfähige Nischen zu konzentrieren. Ich kann nicht einmal die Anzahl der Forex- und Gewichtsverlust-Blogs zählen, die von Personen ohne tatsächliche Erfahrung in diesen Bereichen gestartet wurden. Normalerweise benötigen Sie auch ein sehr großes Budget und eine solide Wissensbasis, um in diesen Nischen mithalten zu können. Matthew Papaconstantinou, der Gründer von Weight Loss Triumph, konnte erfolgreich sein, da er in medizinischer Chemie promoviert und mehrfach von der American Heart Association ausgezeichnet wurde. Er gab auch Tausende von Dollar im Monat für seine SEO aus. Der durchschnittliche Blogger kann nicht einmal versuchen, damit zu konkurrieren. Das heißt nicht, dass es in dieser Nische keine erfolgreichen Neulinge gibt, aber es ist ein harter Kampf.
Wenn Sie ein kleineres Budget haben, konzentrieren Sie sich am besten auf eine Nische, die nicht mit Wettbewerb gesättigt ist. Sie werden es viel einfacher haben, ein Ranking zu erstellen und einen Einkommensstrom zu generieren, der Ihnen hilft, sich ermutigt zu fühlen, weiter zu bloggen.
Vielleicht möchten Sie sich auch auf eine ganz bestimmte Nische konzentrieren. Ich habe einen Blog erstellt, in dem ich Basketballspielern helfen soll, ihren Sprungschuss zu verbessern. Da die Nische sehr spezifisch war, konnte ich die Site zu einer der besten verfügbaren Ressourcen machen.
Während Sie Ihr Blog weiterentwickeln und es in ein Vollzeiteinkommen umwandeln, ist es wichtig, sich darauf zu konzentrieren, was Ihr Blog für Ihr Publikum wertvoll macht. Ein erfolgreiches Blog basiert auf großartigen Inhalten, die die Leser nützlich und wertvoll finden. Wenn Sie dies immer berücksichtigen, können Sie Ihr Blog über Jahre hinweg erweitern und zusätzliche Möglichkeiten finden, es zu monetarisieren und jeden Monat zusätzliches Geld einzubringen.
Es kommt eine Zeit, in der Sie vielleicht anfangen möchten, mit Ihrem Blog Geld zu verdienen. Oder Sie starten ein Blog mit der Absicht, daraus ein Einkommen zu erzielen. Wie dem auch sei, das Bloggen hat sich in den letzten Jahren zu einem äußerst profitablen Geschäft entwickelt, und es ist nur natürlich, ein Stück vom Kuchen zu wollen.
Ich werde die Dinge nicht beschönigen: Ein anständiges Einkommen aus Ihrem Blog zu erzielen, kostet viel Zeit und Arbeit. Ich habe erst nach ungefähr drei Jahren angefangen, mit meinen eigenen Blogs ein lebenswertes Einkommen zu erzielen. Ich sage nicht, dass Sie so lange brauchen werden, aber es passiert nicht über Nacht.
Why not? Because to be really successful, you have to first work on building trust with your audience and allow them to grasp your knowledge. Building trust is SO important if you plan on selling to visitors and subscribers. Think about it, who are you more likely to purchase from or click on an affiliate link that was recommended to you? Somebody you’ve just come across or somebody whose knowledge you’ve grown to trust?
Something to keep in mind before you begin monetizing your blog: You should have your own hosted blog. You can follow my step-by-step guide to setting up your own website/blog here.
How to make money blogging
Before monetizing your blog, you should always work on creating great free content (to help build trust!) and map out an overall income strategy. Start to think of your blog as not just a hobby, but a business… because once you start earning money from your blog, you are no longer a hobby blogger, you are operating a small business.
With that in mind, here are some of the most lucrative ways to start earning money from your blog, and they don’t involve setting up CPC ads (more on that later…):
Selling digital goods is like the holy grail of blog monetization. Everywhere you look, there are bloggers selling downloadable content such as templates, stock photography, graphics, software, and the list goes on. The reason is because it works! That is, if you are offering something of value.
Based on your free blog content and the type of posts you create, you can try to come up with a product that connects with your audience and then advertise that product on your blog.
Once you’ve built up trust and have consistently shared your expertise on a subject with your audience, try looking into education products to earn some cash. These include:
Once again, these products should offer a promise and be something that your ideal reader would want. Use your skills and expertise in a certain area to teach others your ways! Don’t even worry if your educational idea has been done already because there are so many different perspectives and ways to learn. What makes your unique? Use that and go with it.
Physical goods require more effort than digital and downloadable goods and can include things like:
- Handmade goods
- Equipment or supplies
Creating a shop that ties in with your overall blog theme and content is good practice and can be advertised on your blog to drive sales. Showcasing your physical products in blog posts regularly can also help improve awareness. Think about sharing your behind-the-scenes process, or offering advice within your posts that can be linked to your own products in a relate-able way.
If you don’t have a digital or physical product to sell, how about a service? You can take your skills and package them into a unique service that offers your audience help in a certain area. Einige Ideen sind:
- Virtual assistance
- Book formatting
Think about what your readers might benefit from and how you can be of use to them. Offer lots of value and don’t ever price yourself low just to “beat the competition”. You don’t have to… you are worth it!
Someone else’s products
If you don’t have any physical, digital, or service products to offer, try making money from someone else’s products instead. This comes in the form of affiliate marketing and can be a huge money-maker if you choose your partnerships correctly.
How this works is you get a commission from promoting and selling items as an affiliate. The companies you choose to promote must align well with the type of content you produce to make the most impact. If you can somehow incorporate affiliate links to their products in your free written blog post content as “recommended by you”, you’ll increase the chances of making money from single posts.
Affiliates are different than CPC ads (like Adsense, for example) in that you are actually promoting a single, specific product or service and encouraging your visitors to buy it. You often make much more money through affiliate marketing than banner ads because you have complete control over the promotion aspects.
Selling Advertising (not monetizing with CPC ads)
Selling advertising to individual businesses is a proven way to make a little extra pocket cash, though it might not be the best option in the long run. When starting out, a lot of bloggers will accept paid advertisements on their sites to test the waters and see if their blogs can actually make them some money. While this is a good option for some, it can also be much more effective to advertise your OWN products in place of those ads. Sending someone away from your site and onto someone else’s is never a great idea, especially when you are trying to sell your own products/services as well. Think about this option carefully to determine whether or not it will work for you.
Offering special memberships can be a great way to make an ongoing monthly income. I’ve seen some bloggers offer paid access to special areas of their websites, where the value of content is high and educational (and UPDATED often!), while others offer digital goods to their members each month. Some ideas for memberships:
- Offer password access to course sections
- Offer a number of exclusive downloads each month via email (i.e. recipes, templates, graphics, etc.)
- Create a special member’s area with forums
- Monthly group coaching/webinars
- Exclusive video content
- Expert advice and chats
The truth about CPC ads
You might be wondering why I failed to mention CPC ad networks like Adsense or private networks. The truth is, those services can be good for a little extra money, but for a lot of bloggers, it’s not worth the time and ad real estate space on their sites.
With these networks, you earn money for each ad impression, and you don’t have control over the ads that display, or the rates that come with them. Your income is not consistent and these type of ads should never be used as a sole source of monetization.
I use CPC ads on my blogs, however I have a specific purpose for them and my overall business plan. The ads that run on this blog merely cover the costs of web hosting and upkeep, website related fees, as well as my virtual assistant. They don’t add anything to my revenue at all.
The myth is that if you place ads on your website, you will automatically start earning money. That doesn’t happen, quite frankly, and it takes quite a bit of daily traffic to be able to make a few hundred bucks a month. If you’re looking for a more reliable way to make income that you can control, definitely try the other methods above all else and don’t rely solely on CPC ads to boost your revenue.