What types of content are currently performing best?
How many times has someone told you to create content – as if that were some kind of articulated instruction for you to follow. People say things like "content is king", "start a blog" or "if you post it there people will come!" But at some point these generic suggestions prove daunting. Clichés only get you so far. You need a little guide to determine exactly what type of content you should be creating. And that's exactly what we have for you in this article.
5 content formats with high ROI
There are so many different types of content that it feels overwhelming. We do not recommend that you tackle every single point on this list. Rather, we're telling you what's working right now so you can pick one or two that excite you and / or align with your strengths. Look at her:
1. Live video
Live video is one of the fastest growing types of digital content. It's hugely popular and offers a powerful punch to marketers who know how to use it well.
According to research by HubSpot, 57 percent of people watch live video at least three times a week. Only 7 percent of people say they "never see live video". In other words, it's an excellent way to create exposure. The most popular platforms for live video are Facebook, YouTube, Instagram and TikTok.
2. Snackable video
All forms of video content are valuable. The human brain is prepared to respond to visual content in ways that text simply cannot. And while there is a time and place for long-from video, short-form video works really well right now. (This is due to the nature of the attention span, focus, and newsfeeds for social networks.)
Short-form videos, which are broadly defined as videos between 15 seconds and three minutes in length, are not only more attractive to your audience, but also easier for your brand. Instead of spending all of your time making a 10 minute video, you can make a handful of 60 to 90 second videos and get more reach and engagement.
"Short-form video content leads to a more aggressive content strategy, which means more saturation of branded content," writes the CSI Group. “Because it takes much less time to create, you can cover a wider range of topics faster. And with more branded videos available, there's a better chance one of them will get on the right person's screen. "
3. Education contributions
There's nothing wrong with a good, old-fashioned blog post! In fact, it's still the meat and potatoes of your strategy. Not only does it offer high engagement, but it's also great for SEO and organic search traffic.
The key to a good blog post is to make it educational. Blog posts like this one about birth control pills are very effective. They explain a concept, answer questions that readers have, and serve as authoritative voices on topics of concern.
When writing blog posts, think about how you can add tangible value (instead of talking about yourself). This is where the actual results are generated.
4. User generated content
If you have an active brand with loyal customers and "real fans", you may be able to get them to generate content on your behalf. There are several ways to create user-generated content:
- Start a guest blog program on your website and accept posts from people outside your company.
- Start a hashtag on social media and share the uploaded content.
- Turn customer reviews and testimonials into content (with their permission).
User generated content may not be your overall strategy, but it is certainly a powerful element when used correctly.
More people than ever are listening to podcasts. However, the number of active podcasts (i.e., podcasts that keep releasing new content weekly or monthly) is surprisingly low. If you can commit to putting out 20 to 50 podcast episodes per year, your podcast is automatically better than most.
Rethink your content strategy
Don't wait until January 2021 to come up with a new content strategy. It doesn't matter what day or month of the year it is. You can always create a new strategy and get results. Whether you're passionate about videos or your personality makes you a better candidate for blog post writing, there is something for you. Exploit!