It goes without saying that 2020 was a wild ride. If you're like me, you've missed out on some exciting news or even made some time for all of the digital stuff when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020 and published community resources, reports and guides on topics such as local SEO analysis, competitor analysis, keyword research, campaign management and more. With everything that comes your way, there must be an oversight. Here is a roundup of what you may have missed in the chaos of 2020.
The State of the Local SEO Industry Report 2020
The State of Local SEO Industry Report 2020 provides a snapshot of local SEO – both before and during COVID-19 – and helps you understand the trends, ideas and biggest challenges that will shape your work in the new decade.
We found that 43% of respondents felt they didn't have enough quality resources to train teams and clients. That realization led to some of the resources we created this year that we will be rolling out in early 2021.
How to rank on Google
The freshly updated checklist for ranking in Google with 25 steps guides you through the ranking of a page, from the page idea to the traffic that flows into your Google Analytics account. This framework for SEOs for beginners to advanced users has everything you need to get started.
The Keyword Research Master Guide
The Keyword Research Master Guide will help you understand exactly what kind of content needs to be created to best meet business goals and drive relevant traffic. This guide has specific keyword research workflows to use as a handy starting point and introduces advanced and advanced SEO techniques that you can use to improve your keyword game.
The web developer's SEO cheat sheet
This updated resource has been downloaded tens of thousands of times by SEOs and developers to better align the goals between both types of practitioners. It's the ideal tool for explaining technical best practices and best practices on the page, and it's easy to digest for everyone.
Other content you might have missed
Our preferred marketing scientist, Dr. Pete, posted extensive technical research on Youtube and Google to understand how video is served in the SERP (shock – we learned there is little room for competition when it comes to video and Google) analyzed Google Core Update to determine the impact and understand the impact of changes to the Google algorithm.
In addition, we switched MozCon to a virtual platform to double the number of attendees in recent years and to provide the latest insights and strategies from leading marketers across the country.
With most of the marketing work going home due to lockdowns around the globe, so were our Whiteboard Friday episodes. This included videos from Britney Muller's House, an SEO expert who walked us through a series of link building tips and tricks, as well as guest presenters like Joy Hawkins, who showed us which GMB fields are actually affecting the ranking of their makeshift film in their living room .
Moz's commitment to the digital marketing community has helped the company thrive in a challenging year. But community building is more than just business success. Moz took a stand on diversity, equity and inclusion by making a statement and taking action to support the Black Lives Matter movement, publish diversity and gender in SEO reports with Nicole DeLeon of North Star Inbound, and historical changes on the Board of Directors with the addition of Asia Orangio and Tara Reed.
If we turn the corner around 2021, we expect the challenges to continue, but we continue to hope that the situation will improve. Whatever surprises the New Year may bring, we're here to provide you with resources and tools to improve your SEO skills and achieve your goals. You'll see a new Moz Academy course, a guide to local search engine optimization, and more. If you have any suggestions about which resources you might find helpful, please let us know in the comments below.