Today we are going to tell you what a Smartlink is and how it actually works.
A Smartlink is a great tool that will make your life as an affiliate marketer easier than ever.
Instead of using multiple offer links in different campaigns, create a single Smartlink in seconds and implement it across all of your campaigns.
This is a great time saver and allows you to find up converting traffic sources.
As you will see, there are several different ways you can use smartlinks as part of your strategy.
Have you ever wondered what makes the Smartlink so smart?
It automatically detects where your traffic is coming from and shows each user the best performing offer.
This happens for all traffic segments such as GEO, device, operating system, network operator, connection type and more.
This is especially useful if you're struggling to monetize all of your traffic with just a handful of offers.
Let's say you have a RON campaign that converts well for a specific type of traffic.
That's all well and good, but what happens to the traffic that you can't send to your listing?
You can set up filters in your tracker to redirect this traffic to another offer.
However, doing this for all types of traffic can be exhausting.
Instead, you can just set up a Smartlink that will automatically find the best deals for all of your traffic types.
This gives you the peace of mind that you can continue to benefit from an orientation that does not perfectly match your offering.
Hence, Smartlinks try to get the maximum revenue for you regardless of where your traffic is coming from.
Offer selection is carried out by our built-in powerful algorithm that takes into account the vertical (adult or mainstream), country, operator, operating system and device type of the users who see your campaign.
This algorithm will only stop displaying offers with a low conversion ratio and keep the top performing offers on rotation.
And it's not just the deals that they choose.
You can also choose the countries with the highest conversion and offer a combination to generate the highest EPC using fully responsive designs.
How do you use it?
You can use smart links in the same way as direct links.
Just generate your link and use it in your campaigns. The Smartlink does the rest of the work for you.
This can also be a great way to test traffic sources and monetize your remaining traffic.
This is the part of the traffic that you haven't specifically chosen for your offer.
If you want, you can also just use the Smartlink to optimize all your traffic per click.
However, if you choose to go this route, you don't have as much control over what offers are displayed.
You will also find that the ROI can vary significantly with frequently traded offers.
This is because different offers have different payouts.
You also need to be careful with smartlinks as the choice of countries can be very aggressive.
This can result in your campaign being rejected due to violations, as prohibited countries and offers over which you have no control can be displayed to users through no fault of your own.
One appeal of smart links is that they usually have cheaper bids and less competition.
This is because you are not exclusively bidding on any particular segment of traffic.
This is ideal for finding the gold in various traffic sources.
However, keep in mind that you are not always converting this traffic source at the same rate. So you want to keep your winning offers in play alongside your Smartlink campaigns.
Can I choose my own offers?
While you don't choose your own offers when using smartlinks, you can find traffic that converts well.
This is useful when you don't have a quote for all traffic types or want to find out which segment converts best.
You can then always ask your AM what offers they have and which ones are converting well for that particular traffic profile.
Once you know this, you can use this offer in your campaign for more consistent profits.
Another way to use smart links is to monetize traffic on low-performing segments.
Then set up a campaign to run on your Smartlink and monitor which one gets the best conversions.
Note: Some offers are only available for use with Smartlinks. You can always check with your AM if this is the case in the segment you are targeting.
While smartlinks are a great tool for affiliates, they are not an instant win button for making money.
They can be used to find the best performing offer for any combination of GEO, Lander, and Offer.
However, for long-term success, you should use Smartlinks strategically.
Smartlinks find the best deal for your traffic segment.
While they can increase your conversions, it's better to think of them as a tool that you can use, rather than just an easy way to make a profit.
Most partners usually use Smartlinks in conjunction with a set strategy, e.g. A limited offer safety net, using a redirect script for back buttons or second chance offers.
How do I set it up?
Creating your first Smartlink on Mobidea is easy.
First, log into your account and click the "Smartlinks" link from the "Affiliate Network" drop-down menu.
Next, choose your industry: mainstream, push, adult, or mainstream PIN / SMS flow in the Middle East, depending on your traffic source.
You will then see the option to enable your smartlink.
Make sure you read and agree to the rules first as illegal traffic can lead to payment defaults.
Your Smartlink is now ready to use.
Smartlinks are compatible with Postback URLs, APK Offers, Auto Download Offers, and Back Offers.
You can also use sub-IDs to track your link performance from different placements and use them in your tracker.
Click the statistics icon to view your Smartlink statistics and use the Country, Browser, Operating System, Operators, and Device Type parameters to filter your results.
Smartlinks are easy to set up and offer partners great versatility.
They are a great way to monetize RON or remaining traffic and can save valuable time.
It is important to remember that the quality of the traffic is still important and you should test your own offers with the Smartlink.
Smartlinks, on the other hand, can have lower payouts and make it difficult to effectively monitor traffic quality.
After all, not all smartlinks are created equal!
This depends on the network's database of offers and countries and how well they are optimized for each possible traffic segment.
The Smartlinks we use at Mobidea are rigorously tested against multiple segments and traffic sources.
They include thousands of top offers and are supported by powerful algorithms that increase your ROI in all industries, GEOs, operators, operating system and device types as well as network operators.
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