Which social media platform is suitable for your small business?

Which social media platform is suitable for your small business?

When it comes to choosing the best social media platform for your business, this decision can be overwhelming, as many assume they are trying to use everyone at the same time. However, this can be a big mistake because managing all of these channels is too much for one or two people if you don't have extensive resources effectively if you want to do it effectively Expand your channel. It is therefore important to determine which platform best suits your needs.

This article outlines some of the key points related to Facebook, Twitter, YouTube, TikTok, Pinterest, Quora, SnapChat, Instagram and LinkedIn.

Facebook: to address your target group precisely

Facebook is suitable for:

1. Companies and brands with a natural ability to create emotions (fashion, luxury, sport, health …).

2. Companies with assets related to videos, images and photos that can encourage sharing (media, artists, creators, etc.).

3. Companies that are able to exchange knowledge and involve their target group (managers, experts, trainers, etc.).

4. Companies that use Facebook as a channel for the distribution of special offers, vouchers and competitions.

5. B2B service providers and companies with a budget for using the Facebook advertising platform to address their target group and publish their content.

Your company will not be successful on Facebook if:

1. You only pass on internet communication or pure advertising content.

2. You don't have time to build a community, create and publish content regularly.

3. Your company has no clear goal and / or doesn't know how to calculate ROI.

4. Therefore, do not release a budget to support your action on Facebook.

Youtube: impart knowledge and tell a story

Youtube is real the future of marketing and is suitable for:

1. Companies and brands that are able to visualize themselves and play the storytelling card.

2. Companies that can create videos that create emotions: make people smile, surprise, move, seduce.

3. B2B service providers and companies who can create tutorials to address their customers' problems.

4. E-commerce: The video (e.g. a product test) is an element that reassures the buyer when doing his research before buying.

5. The media, music groups, artists, filmmakers, of course adapted for video.

Your business will not be successful on YouTube if:

1. You make promotional videos.

2. Only videos that evoke emotions about your company or answer questions from your customers will help you achieve your goals.

3. You want to get “hits”: it is extremely difficult to create a viral video without subscribers.

4. You do not maintain a regular diffusion rhythm over the length.

Instagram: convey emotions through pictures

Instagram is suitable for:

1. Brands that are able to tell stories and are great visual content.

2. Companies with products that naturally arouse emotions: fashion, travel, sports, sexy …

3. companies that are able to distribute a maximum of micro-content in the form of photos, Motivational quotesand videos in the form of stories.

4. Brands that are able to play with communication codes on Instagram (stickers, filters, snack content, light content, entertaining, visually satisfactory).

5. E-commerce that is able to create visual content and use the performance of the image to improve its products.

6. Service providers and companies on a budget who use the Instagram advertising platform to address their target group.

Your company will not be successful on Instagram if:

1. You don't develop a strong visual brand image that combines quality, creativity and storytelling.

2. You don't use all levers to get out of the crowd: content, partnerships, influencers, advertising.

Pinterest: for women and online buyers

Pinterest is suitable for:

1. Companies with high quality visual content.

2. Companies that target women in particular: fashion, jewelry, handicrafts, travel, health are the most frequently shared topics on Pinterest.

3. E-commerce with products with intrinsic visual properties: 70% of the pins are associated with purchase intentions.

4. Service providers and companies that are able to convert their expertise into visual knowledge: infographics, diagrams, graphics, etc.

Your company will not be successful on Pinterest if:

  1. You do not have high quality pictures and photos

Pinterest can be quite complex, which is why some outsource their work to an agency.

Linkedin: to reach companies

Linkedin is suitable for:

1. Companies that sell know-how and know-how: service providers, consulting companies, agencies, etc.

2. experts, TrainerManagers who are able to collect advice and stories about their know-how.

3. Sellers looking for potential customers in a professional context.

4. Recruiting companies that want to connect with profiles and skills.

Your company will not be successful on LinkedIn if:

1. You are not formalizing your LinkedIn approach.

2. So if you spread your actions without a clear strategy, the results of which are quantifiable.

Connected: The new retargeting options from LinkedIn

Twitter: to reach influencers

Twitter is suitable for:

1. Companies and brands with a natural ability to convey emotions (fashion, luxury sports, healthy, etc.).

2. Companies and media with assets related to photos, pictures and videos for sharing.

3. Freelancers, agencies and consulting companies who want to demonstrate their expertise and know-how.

4. Companies that want to connect with influencers in their area (journalists, experts, bloggers, etc.).

5. The platform is great too if you want to try to connect big celebrities and bring it into your organization.

Your company will not be successful on Twitter if:

1. Your company will not become a content creator that can appeal to your target audience.

2. You are not present every day to keep your account active.

3. You don't put the necessary resources in time and budget from the beginning to emerge from the masses.

Quora: to share your expertise

Quora is suitable for:

1. Companies that sell know-how and know-how: service providers, consulting companies, agencies, etc.

2. Experts, trainers and managers who are able to provide precise advice and answers.

Your company will not be successful on Quora if:

1. You do not bring the maximum value in each of your answers.

2. You don't give enough answers every month.

Connected: Quora launches new public data program

Snapchat: to communicate directly with your customers

Snapchat is suitable for:

1. Companies and brands that want to connect with a young population under the age of 25.

2. Companies that are able to distribute a maximum of micro content in the form of photos and videos in the form of stories.

3. Brands that are able to play with communication codes on Snapchat (stickers, filters, nutritious content) and offer added value through this content: light or entertaining content, special offers, immersion in live events, videos that the Back of the sets (from) show a shoot, a factory, a parade …).

Your business will not be successful with Snapchat if:

1. You offer your subscribers no real added value and do not create an appointment.

2. You are not implementing a strategy to quickly increase the number of your subscribers.

TikTok: to communicate in video + music

TikTok is suitable for:

1. Companies and brands that want to connect with a young population under the age of 25.

2. E-commerce, which is able to logically integrate its products into video and music content.

3. Experts with visual and acoustic expertise: fitness, dance, art, cooking …

Your company will not be successful with TikTok if:

1. You cannot link your company to the uses of the platform: you will not sell music bank products.

Summary

Choosing the right social media platform is not going to be easy. However, if you are specific with your goals and prioritize them effectively, it quickly becomes clear which is the right one to start with.

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