Loren Baker from SEJ & Kevin Rowe from Purelinq discuss the usage of the terminology "black hat" and "white hat" in the SEO world and whether it is still relevant.

– What does Black Hat SEO mean?

– What do Black Hat have in common?

– If a company or large agency pays a provider for a link, are they a black hat agency now?

– I thought Black Hat was hacking and exploiting more plugin vulnerabilities and not accessing publishers.

– If nobody knows what it means, why are we still using these labels?

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