Why is social media so popular?
from Adam | August 21, 2020
There's no denying that technology has continued to advance over the years. Look at the world 30 years ago when not many people had a phone or the internet, there was no social media, and if you wanted to learn a new word you had to use a dictionary. The world is always changing, which is good because it shows that we are moving forward and not stopping or going backwards.
One of the things we mentioned has come quite a journey behind it – social media. It's hard to imagine that not so long ago there weren't any social media outlets like Facebook, Instagram, or Snapchat, as it's hard today to find someone who doesn't have an account on at least one of these platforms. But why is it like that? What is the reason for the increasing popularity of social media? There has to be one since so many people are using them.
There are actually many reasons. Do you want to decipher the truth? All you have to do is read on.
Social media offers the opportunity to meet new people
Because social media has no geographic restrictions, users have access to millions, if not billions of people from around the world. One of the advantages of meeting people on social media is that you can look through someone's profile before interacting with them. This gives you a chance to learn a little more about them and decide whether or not to get in touch.
There are many ways to meet them, with the most popular belonging to the same interest group. This is a great icebreaker too. When you have something in common, you can just start a conversation with something like, "Hey, we're in the same group so I thought I'd say hello." The rest will follow.
Social media are user friendly
Another reason why social media is so popular is that most social platforms are extremely easy to use. For example, check out TikTok, an app that lets you post short videos (up to 60 seconds). You don't even need an account to view the videos. All you have to do is download and open the app.
Additionally, all social media platforms have their mobile apps – there probably aren't any that don't. This means that you can easily access it from anywhere. This is great for those who lead hectic lives and don't have time to open their laptop just to check their social networks.
Social media is a great way to find a job and to network
There are many professional social networking sites that are very helpful in establishing a job, employee, or brand online. People can post their skills, publications, articles, etc. to attract the future employer's attention. Hiring employees through professional social media sites like LinkedIn has become a popular tactic in many companies.
Another thing that these type of social media platforms are widely used for is networking and engaging with people in the same field as you.
Social media help companies reach potential customers
Last but not least, the reason social media is so popular today is because businesses can reach larger audiences. Because social media has access to information that search engines like Google don't have, such as the hobbies, interests, and places of users who visit them frequently, a business can target its advertising more appropriately.
You must have noticed that the ads you see while scrolling through social media aren't random – they come either from the websites you visited not long ago or from products you were looking for. We can't forget about sponsored posts on Instagram either – influencer marketing has become a pretty big deal lately.
Companies prefer to pay a certain amount of money to a social media influencer than to spend it on another marketing campaign. Why shouldn't they? According to studies, people are most likely to buy a product when an influencer recommended it than when they've seen an ad promoting it.
The bottom line
Social media changed the game – that's for sure. It has never been easier to meet new people from all over the world or to get in touch with experts in your field. Thanks to their availability and the fact that they have their mobile apps, people who lead busy lives can keep in touch with their friends and family without worrying about checking their computer or checking their phone bills .
Today we are certain of one thing: social media are flourishing. How long will it stay like this? Only time can tell. We're just sure that they'll be more targeted and personal.