August 4, 2020

marketing

Erica Perry

photo

TikTok has been the topic of conversation in the neighborhood since 2018. It's the new kid on the block that attracts brands and influencers alike to stay ahead and innovate. In just a few years, the app developed into a center for internet sensations like Lil Nas X, Charli D & # 39; Amelio, Addison Rae and dance trends like "The Renegade", "Say So" and #DistanceDance.

Last April, the app exceeded 2 billion downloads in both the Google Play Store and Apple's App Store. However, lately TikTok has dominated the news, including threats to ban it in the U.S. – its fate is now uncertain unless an American company like Microsoft acquires it.

Amidst the uncertainty, competitors are looking for opportunities, including the Triller video sharing app. Read on to learn more about the basics of this app, why it is experiencing a moment in digital space and how to proceed.

Trills at a glance

Triller, which was first introduced in 2015, has been called the “entertainment platform for creators”. Similar to TikTok, Triller was developed for error-free short-form video content that can be split in seconds and created for trendy challenges, music videos and other viral clips. A key advantage that differentiates it from TikTok? Triller automatically processes your recordings in a single error-free clip. As stated in the official App Store description: "You do it, trill does the rest."

Outside of the automatic editing algorithm, you can customize content with over 100 filters, text, drawings and emojis, access the top songs from your personal music library, and your content directly on your other platforms like Twitter, Facebook, Instagram, a simple text message or email or save it in your camera roll and decide how you want to use it later. Another useful element, especially in times of social distance: You can work with friends in a group video.

How Popular is Triller? At the beginning of July, 50 million active users were counted per month. More recently, the app has taken first place in every category in the App Store in 50 countries, including the United States, Australia and Italy. According to an official announcement, Triller offers more than 250 million downloads worldwide – a 20-fold increase.

Who's on trills?

To date, millions of trill videos have been made, including Chance the Rapper, Justin Bieber, Rae Sremmurd, Rita Ora and Kevin Hart. Marshmello, Skip Marley, Juicy J., Martin Garrix, Millie Bobby Brown, Brad Paisley, Blac Chyna and Mike Tyson are also known for their presence on the platform, while others, including rappers Snoop Dogg and Lil Wayne, are leading investors in the company are.

This summer, some of the most notable creators of Triller's nearly 50 million fans, Josh Richards, Noah Beck, Griffin Johson, and Anothy Reeves, announced that they would leave TikTok and go on board with Trill. As part of the transaction, they will be advisors and shareholders of the company.

What's next?

TikTok doesn't count yet. On August 7th at 8:30 p.m. ET, The Weeknd will launch a digital avatar to perform its fourth studio album, "After Hours," during a virtual concert. In what TikTok refers to its “first in-app cross-reality experience”, the event is broadcast live on the company's official account (@tiktok).

Since the future of TikTok is unknown, other platforms do not waste time gaining a competitive advantage. Triller himself introduced new filters, camera tools and the takeover of Hallogen, a go-live app that is expected to introduce a monetization function in the near future. Snapchat announced that there would be a TikTok-like music feature this fall. Last month, Instagram finally officially confirmed that the competing app Reels would be released this summer.

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