Someone tweeted about their intention to create a Wix site to see how well it does for local search versus WordPress. John Mueller responded with a number of helpful suggestions, emphasizing that platforms that take care of the technical are ideal for small business owners.

Wix versus WordPress

The first tweet was about creating a test between Wix and WordPress.

Rob May (@robinlmay) tweeted:

"I'm going to be building an @Wix site to see if I can rank it in a local city (here) for # SEEO-related services (as a test against WordPress) – just to see if it works. Takes all appropriate steps / measures for best practices. Huh. Wonder how this will go "

Tests can be misleading

One of the things about SEO testing is that it needs to be interpreted. In other words, the meaning of the result can never be known as the conclusions are only guesses as to what is going on on Google.

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Without a complete understanding of a website's ranking by Google, conclusions are strictly limited by the understanding of the person interpreting the results.

Data are objective. The interpretation of this data is subjective.

Müller alluded to this in his answer:

“Test sites can be difficult to use as … tests. Give yourself the same effort as you would with a real website. "

Test sites can be difficult to use as … tests. Give yourself the same effort as you would with a real website.

– 🍌 John 🍌 (@JohnMu) February 15, 2021

Rob May agreed and tweeted:

“Absolutely John. Absolutely! I think I am looking at it from the "customer side". New business / idea. Do you need a full WordPress 10K build when testing a business idea? Perhaps a more affordable option to start and support marketing budgets. Would Wix be that option? "

Mueller replied that the technical side of SEO is always less important than the content side.

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He tweeted:

“The more small business websites I see, the less I see technical SEO issues and the more the issues are with content (out of date, duplicated across sites, incorrect, poor quality, etc.). CMS today tend to get most technical things right (or "right enough"). "

The more small business websites I see, the less I see technical SEO issues and the more the issues are with content (out of date, duplicated on multiple sites, incorrect, low quality, etc.). CMS these days tend to get most technical things right (or "right enough").

– 🍌 John 🍌 (@JohnMu) February 15, 2021

John Mueller followed up on this tweet with this observation:

“What I recommend to small businesses is: never host it yourself, avoid plugins, buy your domain name, use a simple and reliable platform, use 2-factor authentication, have more than 2 people in-house to update the content of your website , get local SEO help. "

What I recommend to small businesses is: never host yourself, avoid plugins, buy your domain name, use a simple and reliable platform, use 2-factor authentication, have more than 2 people in-house who can update the content of your website, get local SEO help.

– 🍌 John 🍌 (@JohnMu) February 15, 2021

Uncomplicated and reliable

Simplicity is always the stumbling block for many small businesses. A chef cannot be expected to be a WordPress expert too. During a pandemic, the restaurants that survive can take orders online.

Reducing the complexity of having an online presence is especially important for small businesses that cannot always afford to have an IT person on staff.

WordPress Versus Wix

The challenge in the original tweet was WordPress versus Wix. Which platform is ideal for small businesses?

WordPress for Small Business?

WordPress is slowly working to become a platform where publishers can focus on content rather than code. The Gutenberg publishing technology, which is currently still in development, was developed for non-coding publishers.

But Gutenberg is still in the works. Complete site editing The release of the (FSE) function is planned for June 2021.

Gutenberg's version due to be released in June is known as the Minimum Viable Product (MVP). An MVP is a version that has all of the functionality needed to be useful, but not in a complete state.

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The development of the various WordPress Gutenberg functions is divided between different groups who work on the various projects.

According to WordPress:

“Putting each project together creates a vision of the Minimum Viable Product (MVP) for FSE. Together they outline an architecture that enables a complete theme to be printed using blocks and an editor that can be used to customize this theme.

The MVP should make it possible to create a version of the Twenty Twenty-One theme using just blocks without any programming knowledge. "

WordPress is clearly not an out-of-the-box solution. A small business owner needs to think about structured data, hosting and updating the WordPress software including plugins and themes.

Wix takes care of the technology

Wix, on the other hand, was specifically designed to simplify the creation of a web presence for local businesses.

I asked Mordy Oberstein (@MordyOberstein), the Wix connection to the SEO community, why Wix was ideal for small businesses.

He answered:

“Wix goes to great lengths to provide its users with the correct default settings so that our website owners can focus on running their business and growing their online presence.

This takes the form of not allowing multiple canonicals for the same URL, automatically converting images to WebP (if applicable), or immediately providing markup for different page types. The latter is a perfect example. "

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Self-service or managed

There are thousands of different options for web hosting. But of all the options, there are actually only two types. Self managed and managed.

Self-management is cheaper because the customer updates the server software, uploads new software, and so on.

In a managed environment, the customer pays extra to have the hosting company take care of all of the small details that go with managing a hosting environment.

Creating a web presence has not yet reached the level of managed or self-managed. For the most part, especially with WordPress, a small business owner is looking for self-managed solutions.

Rob May from Wix was looking for this quality of self-management and was looking for a good placement.

He said that his agency mostly deals with WordPress, but wanted to test whether Wix could handle the technical parts of a web presence to create a smoother experience.

When someone asked Rob if he was against WordPress, he replied no.

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He tweeted:

"Not against. Our agency works mainly in WordPress (and Shopify). I just want to see if I can get a basic Wix site ranking – easier with no development help, plugins – that is simple, easy and hopefully fast / mobile responsive and what that timeline and result will look like. "

Structured data

Structured data is an increasingly important aspect of a good ranking on Google, especially for small businesses. Structured data communicates a lot of information that can lead to rich results.

I asked Mordy how Wix handles structured data and he explained:

“When Google updated the event structured data requirements to include the functions.priceCurrency property, Wix users didn't have to do anything. We've already included this property in our out-of-the-box markup.

Therefore, Wix business owners running paid events can focus on the paid events business without having to worry about their appearance on the SERP as a bountiful result.

In terms of structured data, Wix users can easily add custom markup in JSON-LD to any of their static pages. We automatically create out-of-the-box markup for dynamic pages related to products, events, bookings and more.

Currently, the out-of-the-box markup we create can be overridden using our recently renamed Velo development tool, so SEOs who want to add custom properties can do so. "

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Rob May was optimistic about his test. Wix has a lot going for it in a fairly managed web platform. Anything that can handle the technology gives the small business owner the opportunity to focus on his business.

Rob tweeted:

"Yes. Try it, but the test revolves around speed and load time, mostly for images, as Ecomm sites usually have a lot of impact on various plugins that affect rendering and load time. I still have some details to work out . Want a real site to try? "

Be open

In all things it is important to stay open. There is a lot to recommend about WordPress. It's the first choice for building an online presence. It has a huge ecosystem of paid and free options that can make almost any online business a reality.

Wix, on the other hand, gives the small business owner the option to focus on building a business rather than building a website.

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I look forward to seeing the results of Rob's test.

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Read the original discussion here.

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