Would you like to work in the SEO industry? Read this article first!
If you clicked on this article, you are probably interested in starting a career in SEO. Regardless of whether this is the first, second, fifth, or hundredth article you've read on this topic, you're likely to be spammed with video ads on your social channels. If you haven't done so already, prepare for hundreds of YouTube ads that will give you tips on how to make six-figure monthly payments online while drinking cocktails on a tropical island.
This article is not intended to sell the fruits of a successful online business. Although you can do great things in the SEO industry and potentially earn serious money, this story is for another day.
Instead of engaging in unrealistic earnings, this article focuses on the realities of getting into the industry, the resources and help available, SEO career paths, and the pros and cons of working in SEO.
Let's take it from above.
How do you start with SEO?
Before we talk about getting started, it's important to deal with SEO basically.
By definition, search engine optimization is the process of increasing access to your website through organic or natural search engine results.
Search engines use constantly changing algorithms that rate websites and other online content (such as images, videos, etc.). These algorithms decide the ranking of content based on what they think is most relevant.
To get into the SEO industry, you need to understand how to increase traffic to a website and what techniques are required.
SEO is constantly changing, and while certain aspects of it can be complex, other facets are fairly simple. Once you've gotten to the basics, you're ready to start your SEO career. Regardless of whether you want to bring content to your own website or work on smaller freelance projects, there are online entry-level jobs for which no experience is required.
Learning in the workplace while developing your own website may be the most beneficial and personally rewarding approach, but earning a career as a freelancer is a great way to build a portfolio.
In any case, you should work hard to learn SEO and develop a deeper understanding. In order to do this effectively, it is important to know which blogs and authority figures you can follow in order to stay up to date and continue to learn.
SEO learning resources and authority figures
There is a wealth of online information and resources that will take you from the basics to an industry expert.
As in many online-based industries, it can be difficult to search websites to distinguish between credible and useless information, especially when trying to learn the ropes.
Here are some fantastic resources to help you do that.
Moz.com is an exceptional resource for SEO beginners and beyond. The Beginner's Guide to SEO is one of the best information available to get you started. It deals with the basics of search engine optimization and eventually gets you to a fairly advanced level. The guide is also free.
Google offers some excellent information for beginners and advanced SEO professionals. They have extensive documents, readings, instructions and information on all aspects of search engine optimization.
Search engine journal
The Search Engine Journal is an online magazine that contains a lot of SEO-based information. It is updated regularly with useful content, guides, reviews and news. They also host frequent webinars and a podcast.
Search engine country
Search Engine Land is another online magazine that focuses on digital marketing. It is updated regularly with high quality content.
There are several other useful blogs and websites with information relevant to beginners, advanced, and niche areas of search engine optimization:
- The official Google blog
- The SEM Post
If you're active on social media or want to get the latest shots from individual industry leaders, Twitter and LinkedIn are the best places to find them. Follow experts who own, operate, or contribute to the leading sources of SEO content.
Stay up to date with organizations that conduct business, marketing and SEO conferences and webinars. These are great sources of information and networking.
SEO career paths
There are several SEO career paths and there is a realistic chance that you will get a taste of each one of them. If you're wondering how to get an SEO job, it's best to contact an agency or online.
Working for an SEO agency
Having a role for an agency means that you are part of a team that works on different projects. Each task can be very different from the next.
A major benefit of working for an SEO agency is that you are likely to receive internal mentoring or training. This way you can gain valuable experience very quickly. In an agency, you may be exposed to a wide range of industries and projects so you can better identify your preferences.
A negative aspect of working for an agency is that you may encounter repetitive or boring work.
Working in the house
In a large company, you may have a specific SEO-based role. This can be rewarding and exciting because you can spend a lot of time on individual projects. You and your company can benefit directly from your work.
Many companies will not have an employee dedicated exclusively to search engine optimization. Therefore, your role can span multiple digital functions. Finding the right balance between functions can be extremely difficult, especially if SEO is a priority.
If you become an experienced and reputable SEO expert, there is no limit to your options as a freelancer.
However, working as a freelancer is difficult. Getting your career going can be difficult and you may have to spend some time working for little to no salary. Marketing and sales are sometimes as important as your skills.
"The reality is that freelancers aren't always as glamorous as the YouTube ads show! It's a great option for someone who loves to work with independence and to embrace responsibility – but be prepared to head out lower and work hard! … "
Nigel Adams is a freelance SEO company based in Bedford, UK that trades under "Nigel Adams Digital".
"… as clichéd as it sounds – you have to be prepared to wear many, many different hats!"
Start your own SEO agency
If you think entrepreneurially, you might be tempted to set up your own agency. Although this could start as a sole proprietorship, an SEO agency can expand to take on many additional marketing tasks. Your role could change from SEO specialist to CEO in a short time.
Other professional roles
A common way for SEO specialists is to build an SEO, marketing content and affiliate advertising model. Another endeavor would be to apply your SEO knowledge to an e-commerce business. SEO is one of the most important aspects when operating an e-commerce website and an advertising strategy.
It has its ups and downs
The reality of SEO as a career is that you are likely to experience ups and downs, much like any other profession.
Whether you are a freelancer, employee, or business owner, there are always difficulties with customers. Miscommunication, deadlines and different expectations can have an impact.
Without a doubt, the most difficult aspect of an SEO career is that the landscape is constantly changing. Google regularly changes its algorithms and updates the criteria that affect SEO. This means that you have to do constant research and further education. The information has an expiration date and can quickly become irrelevant.
Implementing SEO effectively is also quite difficult. Knowledge, expertise and a lot of work are required to get a high volume of traffic to your website using organic means.
However, SEO is here to stay. In the digital age, e-commerce and online content are more topical than ever. In addition, industry trends suggest that SEO is becoming even more important across the board. If you learn today how to start a career in search engine optimization, you can expect a long-term and successful online position.