December 11, 2020


Toby Daniels


Empathy, a word that was used extensively in 2020. It is abundant but also rare. However, it is a fundamental part of being human when we look at what happened this year, and when we think of our politicians, the news media, social media and the role of business, you can argue that empathy is very short deliver.

That's why we teamed up Facebook, the 404 and Michael Ventura, the author of Applied Empathy, a book that helps us understand that empathy can provide a direct path to strong and transformative leadership to bring you The Business of Empathy, a 12-part series of content exclusively for free on SMW + is available.

Last year we announced the creation of the 404, a community of multidisciplinary, digital thought leaders who have come together to take the steps necessary to solve problems arising from the use of social media. The 404 acts as a coalition and is made up of over 40 member companies, including Facebook, which has provided support by offering its global partner centers to host 404 events and meetings and most recently a new series of content in our live and on-demand streaming Service, SMW +.

“Facebook is proud to support the Business of Empathy program and bring the industry together to make a difference. The global pandemic has touched all aspects of our lives. It is more important than ever for leaders to develop empathy for our customers, employees and communities. " Sylvia Zhou, Global Industry Relations and Intelligence Lead on Facebook.

Each episode of The Business of Empathy is a different topic and features interviews with some of the world's most successful business and marketing executives, including former Head of Digital for Visa and CMO at Eargo. Shiv Singh, Author of Restoring the Soul of Business and former Chief Growth Officer for Publicis, Rishad Tobaccowala, and Lola Banjo, a strategic innovation partner Foreclosure.

“Our world is a diverse and nuanced place, and those who can take their understanding and behavior into perspective and develop them further are well positioned to usher in a more inclusive, collaborative world. That is why the empathy business is so important. The time for empathy is now, ”said Michael Ventura, author of Applied Empathy.

The 12 episodes of The Business of Empathy include:

  • EP1: Why empathy, why now? With Michael Ventura
  • EP2: empathy and strategic innovation with Lola Banjo
  • EP3: empathy, expertise and the truth with Shiv Singh
  • EP4: empathy in a distant and distant world with Teodora Pavkovic
  • EP5: Empathic archetypes with Michael Ventura
  • EP6: empathy and design thinking with Paulette Bluhm-Sauriol
  • EP7: empathy, innovation and pharma with Cal Austin
  • EP8: empathy and visual communication with Kirstin Benson
  • EP9: Explore the whole self with Michael Ventura
  • EP10: Empathic leadership with Karuna Rawal
  • EP11: empathy and team culture with Kiesha Garrison
  • EP12: Restoring the soul of business with Rishad Tobaccowala

You can watch all 12 episodes for free on SMW +, our streaming platform for marketers looking to improve their careers thanks to the support of Facebook.

We are confident that as you watch this series you will become more enlightened and educated about how empathy can transform your career and help you become a more powerful leader.


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