YouTube enables ads to be served for more types of content, expanding the monetization opportunities for content creators.
Creators can now earn revenue from content that was previously not suitable for advertisers.
This is possible due to adjustments to YouTube's ad-friendly guidelines, which are now less restrictive.
Learn more about this important update to the YouTube Affiliate Program here.
Changes to YouTube's ad-friendly policy
YouTube now allows more types of content completely monetized instead partially monetized.
Creators who are part of the YouTube Affiliate Program can use the color-coded icons in YouTube Studio to instantly determine whether a video is eligible for full or partial monetization.
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- Green symbol: Video is eligible to generate full revenue.
- Yellow symbol: The video shows limited or no ads.
- Red symbol: Video cannot be monetized.
- Gray symbol: Monetization was manually deactivated by the creator.
In a video posted on the Creator Insider channel, a YouTube rep explains:
“Across the company, we understand that if you get a yellow icon on your content, it feels like YouTube doesn't endorse you. The ad-friendly guidelines are more restrictive in some areas than others, as advertisers want the option to opt for Decide on certain content and have no tolerance for the display of ads in others.
Examples of such areas are content with graphic corpses or really extensive discussions about sexual abuse. So it's a balancing act for us to make sure you have the best possible opportunity to monetize your content on the platform while also ensuring that advertisers continue to happily pay for ad space. "
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YouTube met with advertisers to lobby for some responsible policy updates.
This means that users now have more options to fully monetize their content, whereas previously some of that content would have received the yellow icon.
YouTube moves certain content areas from the area of the yellow symbol and into the area of the green symbol. Changes apply to the following types of content.
YouTube will expand the monetization of educational, documentary, or news content that may include violent law enforcement interactions, recreational or drug-related content, and sensitive events.
YouTube expands monetization to include controversial topics where the content is non-graphic, and it is an objective discussion of controversial topics.
YouTube expands monetization in the area of adult topics offered in the context of humor. For example, like adult dating jokes.
YouTube now enables full monetization of content that uses moderate profanity within the first 30 seconds of a video.
These changes will apply from April 2021.