YouTube offers developers a number of new tools that make it easy to compare the performance of multiple videos over time.

The new comparison tools available in the Analytics section of YouTube Studio are designed to help creators analyze video performance to determine what is working and what is not on their channel.

The data is presented in the form of point diagrams. Creators can show the performance of up to 100 videos over the same period.

This article describes how to access the data and how you can use it to create future videos.

How to access YouTube's video comparison tools

To find YouTube's new video comparison tools, go to Channel Analysis first and click Advanced Mode in the top right corner.

YouTube introduces new video comparison tools for creators

On the next screen, click in the upper right corner Compare withand select first 24 hours of video performance.

YouTube introduces new video comparison tools for creators

Once you're in the report, you have more options to customize.

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On the left you can choose between the publication dates you want to choose. This will plot all videos published within that period.

YouTube introduces new video comparison tools for creators

Note that this feature is available for videos released after 2019. Up to 100 videos can be compared at the same time.

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After you've selected a time frame for the release dates, you'll see a screen like the following:

YouTube introduces new video comparison tools for creators

Next you can choose Period since publication. From the drop-down menu in the upper right corner, you can select:

  • The first 24 hours
  • The first 7 days
  • The first 28 days

This feature allows you to make fair comparisons between videos. Each point represents the performance of a video over the same period of time. In this example, all viewer data is from the first 7 days since each video was published. You can hover your mouse over each point to see what video it represents.

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On the left side of this screen is another drop-down menu where you can choose which metric you want to compare each video with. You can choose:

  • Views
  • Impressions
  • Click rate
  • Average percentage shown
  • Average display time
  • Time (hours)
  • Likes
  • Dislikes

Below the scatter plot is a graph of videos divided into three categories: the highest performing videos, the lowest performing videos, and the average performing videos.

The top and bottom refer to the highest and lowest performing videos according to the metric you selected to compare.

In the table you can see at a glance how many views and impressions each video has received in a certain period of time.

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Scatter charts are ideal when you want to compare a lot of videos. If you want to compare two videos, you can use YouTube's new time range for the first 24 hours.

Use of video comparison data from YouTube

This new report can help you identify content trends in your channel over time. Find general topics for top and bottom performing videos.

In this example, you can see some of the top performing videos where the title mentions "Algorithm". This indicates that there is a demand for videos on the subject.

YouTube introduces new video comparison tools for creators

If you look at the lowest performing videos, you can see a trend where two of the titles in capital letters start with "More On" and "More Information".

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This could be a sign of a different strategy when writing video titles.

YouTube introduces new video comparison tools for creators

Another issue among the lowest performing videos is a similar thumbnail style that is more text-intensive than the thumbnails of the highest performing videos.

When comparing data, ask yourself these questions: What can I do more with? What can i improve?

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For more information on this new report, see the video below:

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