YouTube publishes the Shorts Report, a bi-weekly developer resource with information on product updates, video inspiration, and content creation tips.
YouTube Shorts refers to the 60-second vertical video format launched last September that made early comparisons with TikTok.
Short films are displayed in a homepage carousel where users can view stories similar to other apps.
The format remains in beta, although the launch of the short report suggests that important updates may be on the way soon.
Why should YouTube creators care?
Shorts is a new and unproven video format. So it is perfectly reasonable to ask why it is worth your time and attention as a YouTube creator.
The best answer I can give you is that views for short films are counted the same as views for normal videos. They are not filtered out of the total number of views of a channel.
We only learned that last month. It was previously unknown how views were counted for shorts.
Counting views for short films like regular videos can be beneficial for creators who want to be included in the YouTube affiliate program. This enables them to run ads and generate income from videos.
One of the prerequisites for inclusion in the YouTube affiliate program is having achieved 4,000 valid public observation hours in the last 12 months. Creating short videos is now another way for creators to meet this threshold.
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YouTube needs to provide more incentives for developers already in the affiliate program to invest their time creating shorts.
Currently, it is not even possible to run ads in shorts, which is likely to put off those who are used to getting paid to create content.
This could be one of the product updates that are on the way in a future short report. There is no mention of monetization in the opening report. However, let's take a look at what YouTube shares with the developers in the first edition.
YouTube Short Report: What's Inside?
YouTube begins its first short report with a mandate:
“Our goal with the Shorts Report is simple. Support YOU on your journey of creation, regardless of your starting point. Whether you need the kick-start to create your first video, get inspiration for your next short film, or figure out how to use our creation tools, the short report has it all. "
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This edition of the Shorts report provides an overview of a current content trend, a tip on how to create content, and a quick tutorial on using a Shorts tool.
YouTube highlights a recent content trend that involves decorating cakes.
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YouTube describes a three-step strategy for creating entertaining short films:
YouTube teaches developers how to use the speed tool:
questions and answers
Finally, YouTube concludes the short report with a frequently asked question from the community.
Source: YouTube Help