YouTube creators now have access to new metrics on video views, and the Studio Mobile app is updated with efficient ways to view data.
The new analytics data includes detailed information about the sources of video views that were previously unavailable.
The upcoming update to the Studio Mobile app is the first step toward a bigger goal of making it as feature-rich as YouTube Studio is on the desktop.
You can find more information about these updates for YouTube creators here.
New analytics data in YouTube Studio
Living room data
During this month, impressions from the living room will be displayed in YouTube Analytics.
This means that impressions from sources such as TV and video game consoles are available in the analysis of the channels.
It is important to note that this is just a reporting change. Video impressions from connected televisions and game consoles were always counted, they simply weren't labeled as such.
Therefore, the creators will not see any change in overall video performance in their analytics data. Key figures such as time, views and sales will not change as a result of this update.
What could change is click rate data. Because impressions from connected TVs and game consoles are no longer linked to other categories, there may be a difference in how the click-through rate is reported from other sources.
New and returning viewers
YouTube has launched new and recurring viewer metrics that appear on the Audience tab in YouTube Studio.
This new metric will be helpful because creators can see who is returning to a channel and who is viewing its content for the first time.
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Knowing how many viewers will return to a channel after watching at least one video can help inform future content strategies, such as: B. Whether it is worth going back to a particular topic.
New and recurring viewer data is now available to all creators, but does not yet apply to copyrighted content owners and artistic channels.
Updates for Studio Mobile App
Changes to the real-time map
When YouTube creators open the Studio Mobile app and go to the analytics area, they'll see a real-time map.
This map was previously available, but some important changes have been made.
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The changes include:
- Thumbnails: Thumbnails for each video are now displayed on the real-time map.
- Sorting: The real-time map now sorts videos by number of views (highest to lowest). Previously, the real-time map sorted the videos according to the release date.
- Number of videos: The card now contains a maximum of fifteen videos, ten more than the previous limit of five videos.
Changes to tabs
YouTube redesigned the tabs in the Studio Mobile app to focus on targeting. The tabs you use most are now aligned. These include: target group, reach, engagement, overview and sales.
The creators will find that some cards have been removed from these tabs. According to YouTube, the maps have not been used much on mobile devices, but the data is nowhere stored as it is still available on the desktop.
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The removed maps have been replaced with data that can be accessed more frequently on mobile devices. One of the most notable additions is time data on subscribers.
Source: Creator Insider